Fads may fade, but staying abreast of which trends to use in your strategies at which time will ensure that you always know exactly how to deliver top results. Why?

Following these trends will help you provide relevant services to your clients and help you to push their popularity by making them more topical and (in a digital age) searchable.

Therefore, to keep you clued up on how you can make the businesses that you represent a hot topic, media update's Lara Smit has peeked into the future of PR to see what 2023 holds.

Let's see what’s trending:

What trend do you think PR pros should look out for in 2023? Let us know in the comments section below.

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With personalisation becoming a top trend for 2023, discover how you can boost your customer relations in our article, Three ways that PR pros can boost their customer relations — in 200 words or less.
*Image courtesy of Canva
**Information sourced from Focal Points, Zen Media and LinkedIn.