Positive press coverage is an integral part of building a strong reputation for a brand.

But, as any PR pro will know, getting this coverage is no easy feat.

So this begs the question: How can you make the most out of the press coverage that you already have and really push this publicity to its full potential?

Find out as media update's Lara Smit shows you four ways that you can maximise your media coverage here:



How else can PR pros get the most out of their press features? Let us know in the comments section below.

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PR pros, now that you know all the things you need to do with your press coverage, find out how you can obtain it in our article, Three ways that PR pros can improve their media relations in 2023.
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