Continue on as media update's Saads Abrahams gives you the breakdown on why PR pros should acknowledge Human Rights Day: PR professionals should view Human Rights Day in South Africa as an important milestone because it serves as a reminder of the
significance of supporting social justice and human rights.
Oftentimes history is forgotten or not thought about with much importance.
PR practitioners can help
promote diversity, equity and inclusion within their organisations and society by exploring the ethical implications of their messaging and actions.
Additionally, not only can human rights issues have a direct influence on a company's brand reputation, but nowadays, consumers are also challenging companies to take a bigger stand on social issues — as well as
upholding ethical standards.
By
aligning their communications and actions with human rights principles, PR professionals can help build trust and credibility with their current and potential clients, as well as protect their organisation's
reputation.
In short, by caring about Human Rights Day, PR professionals can:
- demonstrate their commitment to ethical and responsible social communication practices
- build trust with clients, and
- promote positive social change.
What national or international holidays do you think PR pros should be aware of? Let us know in the comments section below.
*Image courtesy of Canva*Information sourced from National Today and PRGN.