Talk of sustainability, environmentally-friendly practices, ethics and conservation are
core topics in businesses today.
This is because the topic of climate change and community development, for example, are vying for more of the population's attention and have called for further action.
The warning? We need to take our surroundings more seriously and look after our planet and people.
For companies, the best place to start with these kinds of strategic concepts is from a more corporate angle — like Corporate Social Investment (CSI) and Corporate Social Responsibility (CSR).
But why
even bother with them, your brand might ask? Well …
According to Next Generation,
CSR is a broad concept that applies to various aspects of business.
It reaches over:
- human rights
- health and safety
- ethics
- equality, fairness, diversity and inclusiveness
- mitigating negative environmental impacts
- responsible sourcing
- stakeholder engagement
- anti-corruption, and
- community development.
And
CSI falls right next to CSR — so you cannot know and support the one and not the other. More so, a brand is nothing without resources and people… something to think about.
So, let's just get into it! media update's Robyn du Preez explains the basics of CSR and CSI below:
Why is now a good time to learn about these kinds of corporate terms? We are so glad you asked! Earth Month is a thing, so go ahead and ask: What is Earth Month all about — in 200 words or less?
*Image courtesy of Canva**Information sourced from CSI Solutions