Most PR professionals have enough human insight to know that people love gifts! It is undeniable!
This is why PR gifts exist.
In the world of PR, gifts are given to:
- existing clients
- prospective clients
- partners
- influencers, and
- anyone else that can benefit the company.
Sometimes the gift is a new product, but often it is a way of saying thank you,
remember us, or just plainly
hi, we exist! If the PR professional can crack the code and give the perfect gift, it can benefit the brand or company greatly when it comes to brand awareness and business relationships. When the gift is bad (we have all received a bad gift), it can do some damage.
This is why we investigated the act of gift-giving to help you out!
media update's Alrika Möller takes the stress out of gifting with these five tips:
Giving the perfect PR gift can be a difficult code to crack! Do you agree? Let us know in the comments section below.
If you are looking for more PR tips, we know where to find them. Check out our article on Using AI for PR.
*Image courtesy of Unsplash*Sources used Flaunter, PrCouture and Shopify