Storytelling in PR is an effective tool because you are encouraging the audience to use their imagination.
By just providing your audience with a factual piece of information, you can lose their attention very quickly. But with an interesting story, you will have them
completely captivated.
Read on as media update's Saads Abrahams gives you four ways that PRs can effectively use storytelling in their campaigns.
What are some ways you have incorporated storytelling in your PR campaigns? Let us know in the comments section below.
*Image courtesy of Canva