Let's face it: Things in the world aren't that great at the moment.
Ice caps are melting, sea levels are rising and things are just heating up. Going green is something that everyone needs to get on board with, and this includes brands and PRs. But there is a positive here:
Read on as media update's Saads Abrahams gives insight into what environmental PR is. As a PR, it's your job to
guide the brands and companies you represent to make choices that will make them
stand out to the general public — and it is essential to present them in the
best possible light.
One way to ensure this is through environmental PR. Now what exactly is environmental PR, you ask?
Let's break it down for you:
Environmental PR is a type of PR that places focus on a brand or company's
environmental impact.
These PRs create and implement
eco-friendly practices and
strategies
This type of PR also places substantial focus on clients'
sustainability.
PRs must
avoid greenwashing and ensure that their client's
values and
efforts are focused on bettering the environment.
This is by showcasing the
brand's efforts to be more environmentally friendly to the public.
And promoting brand awareness by addressing
environmental challenges.
via GIPHY
What are your thoughts on environmental PR? Let us know in the comments section below.
*Image courtesy of Canva