In 2006, the Santa Shoebox Project began with 180 shoeboxes in Cape Town in South Africa.

Over the past 17 years, it has amassed 1 152 587 shoebox donations. This initiative now touches the lives of over 1 000 recipient facilities annually, employing a network of more than 60 satellites across South Africa and Namibia.

At the heart of the Santa Shoebox Project's remarkable success is its deeply personal touch, says the organisation. Donors lovingly contribute essential items and delightful treats to children whose names, ages and genders are known.

These shoeboxes consist of a minimum of eight items, including:
  • a toothbrush
  • toothpaste
  • soap
  • a washcloth
  • sweets
  • a toy
  • school supplies, and
  • a new, age-appropriate outfit of clothing.

The organisation says that its enduring success is also due to the dedication of a vast network of volunteers who selflessly donate their time, energy and expertise without financial compensation.

Additionally, it relies on the generous support of corporate sponsors who provide monetary and pro bono assistance.



The Virtual Santa Shoeboxes (VSS) are a new addition to the project, assembled by devoted teams of volunteers, adds the organisation. These boxes are then distributed to underprivileged children living in remote areas of South Africa, where access to holiday gifts is limited. The VSS contains the same eight essential items, which bring smiles and warmth to the young faces they reach.

In addition to the essentials, the VSS may include additional sponsored items like books and teen hygiene products. These shoeboxes are packaged, delivered and personally handed to the beneficiary child — making the experience all the more heartfelt and meaningful.

The impact of a gift

"Even if your purchase arrives after the current campaign's allocations and deliveries, rest assured that your Virtual Santa Shoebox will be carried over to the following year, ensuring that it ultimately reaches a child in need," says the organisation. 

"Beyond the joy these boxes bring, your support helps sustain this vital project, allowing it to continue uplifting and empowering underprivileged children throughout South Africa and Namibia," it adds.

How you can help

"You can be a part of this holiday magic by sponsoring a virtual Santa Shoebox for just R450. Join the Santa Shoebox Project in making this holiday season brighter for children in need. Purchase your Virtual Santa Shoebox today and experience the joy of giving," the organisation says.

"If you are a South African resident and would like a tax-deductible receipt for your donation, please send your request to donation@santashoebox.org.za with proof of your donation attached to your email," it adds.

"It's worth noting that BackaBuddy offers all registered non-profits raising funds on the platform a 0% platform fee, ensuring that more of your funds directly benefit charities and their beneficiaries," the organisation concludes. 

For more information, visit www.santashoebox.org.za. You can also follow the Santa Shoebox Project on Facebook.