It is
impossible to separate the
festive season from the concept of
giving.
Some people spend weeks planning the
perfect gift to give to their loved ones in December.
Brands should be
no different.
Get your Santa hat ready because Alrika Möller from media update explains why brands need to get into the spirit of giving this festive season. CSI refers to
Corporate Social Investment. It sounds
fancy, but it
basically means
investing in the community and
giving back. It's charity work
with tinsel on top.
Why is this important?
People want to know that the
brands they support care — not just about the things
they care about but also about the
communities that support them.
People are much more socially aware now than they were a few years ago, and a brand's reputation impacts just about everything. Your image matters!
Why now?
The
festive season is a
perfect time to give back. The
needs of others are much more
obvious during this time, and people are
more focussed on giving during the holidays. I think it has something to do with
gifts under a tree or something...
Not to mention — giving back feels amazing!
What kind of holiday content would you like to see more of? Let us know in the comments section below.
*Image courtesy of Canva