It is impossible
to separate the festive season
from the concept of giving
Some people spend weeks planning the perfect gift
to give to their loved ones in December.
Brands should be no different
. Get your Santa hat ready because Alrika Möller from media update explains why brands need to get into the spirit of giving this festive season.
CSI refers to Corporate Social Investment
. It sounds fancy
, but it basically
in the community and giving back
. It's charity work with tinsel on top
Why is this important?
People want to know that the brands they support care — not just
about the things they care about
but also about the communities
that support them.
People are much more socially aware now than they were a few years ago, and a brand's reputation impacts just about everything. Your image matters!
The festive season
is a perfect time
to give back. The needs of others
are much more obvious
during this time, and people are more focussed on giving
during the holidays. I think it has something to do with gifts under a tree or something...
Not to mention — giving back feels amazing!
What kind of holiday content would you like to see more of? Let us know in the comments section below.
*Image courtesy of Canva