The agency will provide a combination of strategy, creativity, innovation and relevant insights to produce narrated successions for Netflix's impactful journey in South Africa and beyond.
As the chosen communication agency partner, Hill & Knowlton Strategies says that it is prepared to amplify the Netflix experience like never before.
"Netflix's investment in fostering the sector aligns seamlessly with our vision of strategic, meticulous innovation that not only entertains but enriches and resonates deeply with our audience. We're excited to amplify a variety of voices, celebrate diversity and showcase the dynamic tapestry of South African storytelling," says Lerato Songelwa, managing director of Hill & Knowlton Strategies South Africa.
The agency says that with deep sector knowledge and a breadth of public relations expertise, it will work together with the diverse and talented teams at Netflix to deliver multifaceted communications efforts that redefine what it means to stream and dive into the endless wonders of entertainment.
The agency adds that it promises to not just tell stories but to craft immersive, engaging experiences that bring Netflix's vision to life in the hearts and screens of Mzansi, while shaping communities and economies.
"Our partnership with Netflix comes at a significant time and at the peak of an ever-evolving entertainment sector. This collaboration presents an opportunity for us to narrate a celebration of our culture, resilience and the boundless possibilities that lie ahead," concludes Songelwa.
For more information, visit
www.hkstrategies.co.za.