Running a campaign is just another day at the office in PR. However, having an effective and successful PR campaign is where the challenge comes in. It is more than just sending out press releases to all your media contacts and hoping for the best. There are a few lengths you need to go to to ensure that your PR campaigns are top-notch!
Who doesn't want their PR campaign to be a success?
But let's face it: Leading a PR campaign can be overwhelming. There are countless tasks that must be completed in order for your campaign to be a triumph, no matter what its focus may be.
But you can take a breath and relax — just a little — because there are some steps that you can take to make sure you are on the right track to a successful PR campaign.
Scroll down to see the seven tips to having a successful PR campaign, compiled by media update's Saads Abrahams.
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*Image courtesy of Canva
**Information sourced from Agility PR, BuzzSumo and Forbes