When a part of your communication strategy is not working as it should be, it can be tempting to slap a bandaid on it and hope it heals. While this solution might work in the short term, PR is no exception to the rule that quick fixes only patch the surface of bigger problems.

That means you need to get down to the cause of your problems, and not just treat their symptoms!

media update’s Joreke Kleynhans can help you troubleshoot your PR strategy to find causes and solutions for your PR issues with this infographic:

Did you enjoy this infographic? Let us know your thoughts on the topic in the comment section below!

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If you're looking for tools other than press releases to use in PR, check out our infographic, Five public relations tools and when to use them.

*Image courtesy of Canva

**Sources used include Relevance, LinkedIn & Medium