It's no secret that the holiday season is heavily commercialised. The red and green is not everyone's cup of tea, but most people sure love a festive twist on the things they already know and love. For PRs, it's not only the season to be jolly but also a window of opportunity.
You may think that your brand and Christmas have nothing to do with each other. That could be true, but the magic of festivity is that it can be incorporated anywhere and by anyone.
There are endless opportunities for brands to incorporate the season of cookies and carols into their PR strategy.
media update's Joreke Kleynhans unwraps the PR gifts the festive season brings below!
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*Image courtesy of Canva