One crucial skill that PR professionals must have is the ability to write impactful and captivating press releases. While practice is essential, having guidelines to follow can greatly assist in achieving your desired results and reaching your goals with each release you publish.
A press release is a written form of communication that is distributed to media sources to get information out on the brand, business, or individuals you as a PR are representing.
The end goal of creating these press releases is to gain coverage and the interest of the public — however, that can only be done if your press release is top-notch!
So, read on as media update's Saads Abrahams breaks down how to craft an effective press release in three easy steps.
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