Clover has announced its continued partnership with PinkDrive during Breast Cancer Awareness Month (October 2024). This partnership reflects Clover's commitment to supporting vital social causes and promoting health and wellness across the country.
Clover says that in October, it will once again "Go Pink," marking its ongoing dedication to breast cancer awareness.
For every Pink Clover product sold, 20 cents will be donated to PinkDrive, a leading organisation providing essential cancer screening services, particularly in underserved communities, Clover adds.
"At Clover, we believe in the power of community and supporting the causes that matter most," says Jani Menikou, Business Unit Head of Dairy at Clover. "By partnering with PinkDrive, we're ensuring that more women across South Africa have access to life-saving early detection screenings, a critical step in the fight against breast cancer."
Expanding Contribution
Clover says that in 2024, it is expanding its range of participating products in the 'PinkDrive' campaign, aiming to surpass 2023's donation of R400 000 to breast cancer initiatives. By offering more opportunities for consumers to contribute, Clover hopes to make an even greater impact.
"We're excited to see the growth of this initiative and the difference it's making. It's not just about awareness but action. Every Pink Clover product purchased directly funds PinkDrive's mobile units, bringing cancer screenings to those who need it most," adds Menikou.
Clover adds that as it celebrates its 125th anniversary, the brand reflects on a legacy built on trust and care. While the milestone is significant, Clover's focus remains firmly on the future — continuing to serve communities through initiatives like this, with a vision of making a lasting difference.
Early Detection Saves Lives
Breast cancer affects countless lives, but early detection improves outcomes dramatically. PinkDrive's mobile screening units, supported by Clover's campaign, play a critical role in making screenings accessible, especially in underserved areas, Clover says.
The message is simple: When it comes to cancer, the earlier the detection, the better the news. Early screenings can mean the difference between a life-changing diagnosis and a life full of opportunities, Clover adds.
Join the Fight and Support the Cause
Clover has encouraged consumers to purchase Pink Clover products throughout October and be part of this life-saving initiative.
Every purchase makes a direct contribution to providing cancer screening services for women in underserved communities, concludes Clover.
For more information, visit www.clover.co.za. You can also follow Clover on Facebook or on X.
*Image courtesy of contributor