PR professionals are experts in communication, and as the younger generation becomes the primary target audience, they must learn how to effectively communicate with them too. By familiarising themselves with Gen Z and Gen Alpha slang terms, PRs can better tailor campaigns towards this demographic and engage with them more efficiently.
Many individuals, especially those from older generations, may come across a new term while watching a video online that they have never heard before. They'd then have to check the comments or search for the meaning of that word on Google to catch its meaning.
Knowing the latest terms and phrases used by the younger generations can be beneficial for PR pros who need to communicate effectively with them. Understanding these terms and their meanings will allow you to use them accurately or avoid them entirely.
So, skip the search! media update's Saads Abrahams has the terminology break down right here!
Ate: This term is used to refer to something impressive, and to show praise. This term is often used in conjunction with the term "left no crumbs."
Bet: Depending on the tone used, bet can either be used as a term of agreement or to express doubt.
Beige Flag: This refers to traits that someone has that aren’t deal-breakers or deal-makers.
Cheugy: It is used to state that something is outdated, unfashionable, or uncool.
Clout: This refers to popularity or fame online.
Dummy Hard: It's a term used to signify praise towards something.
Ick: This is used to express disgust or repulsion to something.
Lore: It means the story behind something. It is most commonly used to describe the world-building of a TV show or video game.
Mid: This is used to describe something that is average or mediocre.
Pick Me: It's referring to someone who is constantly seeking attention.
Rizz: It's short for charisma and is basically used to say someone is attractive or charming.
Ratio'd: This term is used to describe when there are more replies than likes or shares on a social media post. It's often used when someone receives backlash for something foolish they've done.
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*Image courtesy of Canva
**Information sourced from Classpoint and Keyhole