Small businesses need PR just as much as large corporations do. It benefits public perception, audience trust and brand visibility no matter the size of your business. PR for small businesses will look slightly different from that of large, established brands.
Small or new businesses might not have large audiences or established names to rely on for strengthening their PR efforts. Their budget probably doesn't allow for over-the-top campaigns either.
Luckily, PR for small businesses does not have to be expensive.
media update's Joreke Kleynhans lists the most important aspects of PR for small and new businesses.
Reviews and Testimonials
For a small business or a new brand, social proof is the cornerstone of getting new clients.
There will always be a brand that has been in the market longer than yours has. Additionally, consumers are very aware of the risks they take when trying out a new business.
Social proof in the form of reviews and testimonials puts potential clients at ease and makes them more likely to support your brand — even if they may be more familiar with a competitor.
Your Brand Story
A good story is the perfect opportunity for brands to personally connect with their audience. Sharing certain details of your brand's journey to success gives your audience personal insights into your brand.
When clients can relate to your brand, they start to feel invested in its success over time.
Press Releases
Small businesses can benefit from press releases just like larger businesses. The key to getting publicity through press releases is to maintain good relationships with publications that are relevant to your market or niche.
Once your press releases get published, you will see improved brand awareness and increased profits.
If you're a skilled writer, research press release strategy and write them yourself. Otherwise, hiring a freelancer to write your press releases is usually affordable and saves you time and resources.
A media list will help you reach the right publications with your brand's news. Online media databases can help you build a media list faster and more effectively.
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