Every day, millions of children in South Africa walk to school barefoot. Sadly, this reality doesn't just take a physical toll; it also affects a child's emotional well-being. Without proper footwear, many children feel self-conscious, which lowers their confidence and discourages them from fully engaging in school activities, says SPAR. 

The physical and emotional discomfort of going barefoot often deter children from enjoying their time in the classroom or on the playground. It limits their participation in sports, play and other activities essential for holistic development. Over time, these challenges can lead to disengagement from school, reducing their chances of a brighter future, adds the retailer. 

Due to this SPAR says that it has launched the 'Start Like No Other' campaign to support these children. The campaign runs until Sunday, 23 February at participating stores nationwide. The Bata school shoes are available in unisex sizes 12, 13, 1, 2 and 3.

"Proper shoes don't just make the walk to school easier; they instil a sense of pride and belonging, empowering children to participate confidently in classroom learning, sports and social activities. Through this campaign, we're giving South Africa's learners more than just shoes — we're offering a renewed sense of dignity and opportunity," says Mpudi Maubane, PR, Communications and Sponsorship Manager at The SPAR Group. 

"We understand that January, with all its back-to-school expenses, can be a challenging time for families," says Maubane. "That’s why we're committed to easing the financial burden while ensuring children have access to quality school shoes. We encourage shoppers to visit SPAR to stock up on back-to-school, lunchbox or any other essentials and take advantage of the Bata school shoes offer for just R70."

"Parents who don't need shoes for their own children can pay it forward by purchasing shoes for a child in need, with the aim of giving as many children as possible a start like no other. The SPAR Group has already donated hundreds of pairs of shoes to children in need this season, and more will be donated over the duration of the campaign," adds Maubane.

"Our annual collaboration with Bata highlights SPAR's commitment to offering more than just value — it's about making a tangible difference in communities. Proper school shoes not only make walking to school more manageable but also enhance children's confidence and allow them to fully participate in classroom activities and sports," says Maubane. 

Research conducted by Stellenbosch University emphasises the long-term impact of well-fitted shoes. According to the research, children wearing improper footwear are at risk of developing foot abnormalities and musculoskeletal problems later in life. Ensuring access to durable, well-fitting shoes supports their physical and emotional well-being.

"Every pair of shoes represents more than comfort and confidence — it carries the promise of better things," says Maubane. "By offering affordable Bata school shoes, we hope to empower vulnerable children in the communities that we serve to step confidently into a brighter future."

SPAR says that its stores, which are independently owned and operated, play a vital role in local communities. Initiatives like this reflect SPAR's broader goal of being a meaningful partner in improving lives.

SPAR concludes that families are encouraged to visit their local SPAR, where they can spend R350 or more, swipe their SPAR Rewards card and purchase a pair of Bata school shoes for R70. Participating stores can be identified by the 'Give Them a Start Like No Other' campaign posters. 

For more information, visit www.spar.co.za. You can also follow The SPAR Group on Facebook.

*Image courtesy of contributor