The campaign builds upon the 'The Most Beautiful Sound' campaign, which captured the sound of cancer cells being destroyed for the first time, WPP and Amazon Music say.

The 'Louder Than Cancer' campaign leverages the power of music to create hope for millions increasingly affected by cancer and raise awareness through a dedicated 'Louder Than Cancer' Amazon Music playlist featuring a diverse lineup of established and emerging artists including Melissa Etheridge, Imagine Dragons, H.E.R. and Blake Shelton, the duo adds.

For every stream of the songs in the playlist, Amazon Music will donate USD$1 (up to USD$100 000) to Conquer Cancer®, the ASCO Foundation, through the Amazon Stream It Forward Program, further amplifying the impact of this initiative, the duo says.

"Late last year, my mother was diagnosed with lung cancer. We were very blessed that they caught it early and she got surgery in February to remove part of her lung. She's been such a warrior, such a fighter," says H.E.R. "I'm so proud to call her my mom and I'm proud to join the fight against this affliction through 'Louder Than Cancer.'"

Each track on the playlist features personal stories from artists and the sound of cancer cells being destroyed — which was first launched in 'The Most Beautiful Sound,' a project developed by Grey Health and researchers at Harvard Medical School and Massachusetts General Hospital, the duo says.

Amazon Music worked with the Amazon Ads Brand Innovation Lab to create merchandise that features all the artists participating in the initiative. The design on the front of this shirt merges the imagery of a cancer cell being destroyed with a dynamic sound wave. People will be able to customize each piece of merch, changing the soundwave in real-time by speaking through a special tool, the duo adds.

"'Louder Than Cancer' is a powerful demonstration of what it means to pair innovation with worthy social causes. We were thrilled to work with Amazon Music, WPP and musicians around the world to bring hope to so many people impacted by cancer," says Kate McCagg, Director, Brand Innovation Lab, Amazon Ads.

"We are so honoured to work with Amazon Music and Amazon Ads on this monumental campaign to take the message of hope and resilience to patients and their caregivers in search of progress in this scourge of a disease," says Wendy Lund, Chief Client Officer, Health@WPP. "By integrating the sound of cancer cells being destroyed into powerful musical tracks, we are offering a tangible symbol of progress and a source of inspiration for those facing this extremely challenging journey."

"We're incredibly excited to come together with artists from around the globe to support this impactful initiative," says Andre Stapleton, Global Head of Artist and Label Relations and Head of Music for North America at Amazon Music. "Music has the power to connect, inspire and heal. We believe this campaign and the incredible artists we've been fortunate to work with will make a meaningful contribution to the fight against cancer by bringing awareness and fundraising to help find a cure for this terrible disease."

"Cancer treatment can save lives, but music has a unique power — it reaches the heart in ways medicine alone cannot. It connects to our emotions, bringing comfort, strength and hope when we need it most," says Bruno Rebelo, Executive Creative Director of Grey Health New York. “We're incredibly proud of this collaborative effort and its potential impact."

"Cancer is a fight that touches nearly everyone," says Bruce Flohr, Partner at FIMI Group and EVP at Red Light Management. "By partnering with the artist community, we believe this campaign will have a global impact raising awareness that music is louder than cancer. This is a chance to make a real difference through the power of music and connect with fans on a deeper level."

The duo concludes that the 'Louder Than Cancer' playlist is available here.

For more information, visit www.wpp.com. You can also follow WPP on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of contributor