Dialogue says that this decision further enhances PROI's footprint in Sub-Saharan Africa while providing it with direct access to global expertise, resources and best practice.

As a full-service creative communications agency with offices in Cape Town and Johannesburg, Dialogue says that it has built a strong reputation for delivering strategic and high-impact campaigns for both South African and multinational brands. The agency has played a role in shaping conversations across industries, from FMCG and financial services to technology, sports marketing and lifestyle sectors.

Tracy Jones, Founder and Managing Director of Dialogue, sees the partnership as a game-changer for the agency, its team and its clients.

Jones says, "Joining PROI Worldwide allows us to elevate South African brands on a global stage while bringing fresh global insights back to our market. As part of this powerful network, we gain access to the best strategic minds in PR, marketing and digital communication worldwide. This means our clients benefit from global best practice and expertise tailored to the unique needs of South African audiences."

For South Africa's marketing and communications sector, Dialogue's inclusion in PROI represents a significant step towards international collaboration and knowledge-sharing. As the landscape continues to evolve, shaped by AI, digital transformation and changing consumer behaviour, Dialogue's partnership with PROI offers a competitive advantage to brands looking to remain at the forefront of industry trends, the agency adds.

Angela Scaffidi, Global Chair of PROI Worldwide, welcomes Dialogue PR into the network. Scaffidi says, "South Africa is a key market for PROI Worldwide, and Dialogue's expertise, creativity and deep understanding of local market dynamics make them the ideal partner. We're excited to collaborate with them and strengthen our presence in the African region."

For Dialogue's clients, this partnership means access to global insights, innovative strategies and a broader network of international expertise, all while maintaining the local knowledge and agility that has defined the agency's success, the agency adds.

Dialogue says that the collaboration presents exciting learning, development and networking opportunities, from cross-market collaboration with PROI partners to international exposure for industry training and event participation.

This partnership with PROI positions Dialogue at the forefront of the industry, allowing the agency to bridge local expertise with international excellence. By fostering collaboration between independent agencies across Africa and the global PROI network, Dialogue says that it is actively shaping the future of PR, ensuring its clients benefit from cutting-edge communications strategies.

Jones concludes, "Through our partnership with PROI and our active role within PRCA Africa, we are in a unique position to drive both global and regional impact. This enables us to bring world-class insights to our clients while strengthening South Africa's role in the international communications landscape."

For more information, visit www.dialogue.co.za. You can also follow Dialogue on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of Facebook