Leading this initiative is DHL Stormers Rugby player and DKMS Africa ambassador, Seabelo Senatla. Senatla visited the University of the Western Cape (UWC) rugby team during their Varsity Shield home fixtures, seeing an opportunity to align their shared mission of giving back, the duo says.

Inspired by the strength of the rugby community, Senatla emphasises the power of using their voices to make a life-saving impact, one that extends far beyond the game.

"Rugby is about more than just the game; it's about building a community and making a difference off the field. That's why we approached UWC Rugby," Senatla says.

"As part of their ASEM and CSI initiatives, I wanted to show them how they can use their platform for good. To me, heroism isn't just about scoring tries — it's about stepping up where it truly counts. By collaborating with DKMS Africa, they're not only raising awareness but also actively encouraging individuals to register as potential lifesavers for patients battling blood cancer and blood disorders."

With this collaboration being a key part of UWC Rugby's larger commitment to promoting social responsibility and community engagement through sport, UWC Rugby Head Coach Paul Treu endorsed the initiative, emphasising the importance of using rugby's influence to drive change.

"What Seabelo is doing with DKMS Africa is truly inspiring," Treu says.

"Bringing awareness to something as critical as blood cancer and stem cell donation is lifesaving work. As athletes, we have a platform, and it's important to use it for causes that matter. I believe our players have a unique opportunity to spread this message further, not just among their teammates, but within their communities and beyond. Watching Seabelo grow into the leader he is today proves how sport can be a force for good. The team can learn a lot from his example, not just about being better players, but about being better people," Treu adds.

Head of Corporate Communications and Community Engagement at DKMS Africa, Palesa Mokomele, also expresses her appreciation for the collaboration. Mokomele says, "Having UWC Rugby on board is a powerful step forward in raising awareness about blood cancer and stem cell donation. Their support is crucial in spreading our message and helping save lives. We are grateful to the team for embracing this cause."

By collaborating with DKMS Africa as part of their CSI efforts, the duo concludes that UWC Rugby is helping to raise vital awareness and drive meaningful action to support those battling blood cancer. This collaboration serves as a reminder that the impact of sport goes far beyond the field, offering hope and saving lives in the process.

For more information, visit www.dkms-africa.org. You can also follow DKMS Africa on Facebook, LinkedIn, X, Instagram, or on TikTok. 

*Image courtesy of contributor