The Hyprop Foundation's Warm Woodrock charity drive has called on the public to support animal welfare in memory of Nicole Greenstone. Greenstone, a cherished colleague and friend, passed away in August 2024. She is remembered not only for her professionalism and warmth but for her compassion for animals, which has shaped her life.
This initiative, established by the Hyprop Foundation, has been created to keep Nicole's legacy alive by supporting animal shelters that reflect her values. With this in mind the foundation's Warm Woodrock project will support Woodrock Animal Rescue, a Gauteng-based shelter known for its hands-on approach to animal care, rehabilitation and rehoming, says the foundation.
Running until the end of August, the drive invites the public to donate blankets, pet food and essential supplies for dogs and cats. Branded collection bins are located at five Hyprop shopping centres: Hyde Park Corner, Clearwater Mall, Woodlands Shopping Centre, The Glen Shopping Centre and Rosebank Mall, adds the foundation.
"Our goal is simple," says Leonie Prinsloo from the Hyprop Foundation. "We honour Nicole by championing a cause she held close to her heart, giving vulnerable animals a second chance at life. Nicole's compassion was a beacon of hope for both people and pets. By participating in this initiative, you can turn her legacy of kindness into real, life-saving action."
Each centre is also hosting a live caricature artist on select weekends. Visitors who drop off donations receive a free, personalised sketch of themselves and their pet, a small thank you for helping make a difference. Upcoming caricature artist appearances include Saturday, 16 August at Clearwater Mall and Saturday, 23 August at The Glen Shopping Centre, says the foundation.
"Nicole poured her heart into helping those who needed it most, especially animals with no voice of their own, adds Prinsloo. "By supporting Warm Woodrock, you honour Nicole's legacy and give hope and a future to animals in desperate need. Help us give animals the love and care Nicole gave so freely. Your support truly makes a difference."
Woodrock Animal Rescue, established in 1992, is one of South Africa's oldest independent pro-life animal shelters. It is home to hundreds of rescued animals and relies entirely on public support to operate. The partnership with the Hyprop Foundation brings much-needed supplies, awareness and funding to its mission, says the foundation.
Donation guidelines and a QR code linking directly to Woodrock's website are available at each collection point, offering digital options for those unable to donate items in person. THe public can visit any participating Hyprop retail centre or scan the QR code at donation bins to find out how they can support Warm Woodrock, adds the foundation.
The Hyprop Foundation, Hyprop Investments' Corporate Social Investment arm, is committed to making an impact in the communities surrounding its shopping centres. The Hyprop Foundation focuses on education and skills development, community upliftment and enterprise development, and believes in building a better future by investing in people, places and the planet. Warm Woodrock hopes to be a testament to the Hyprop Foundation's commitment to making a real difference. Partnering with Woodrock Animal Rescue aims to bring its value of compassion and community to life, concludes the foundation.
For more information, visit www.hyprop.co.za.You can also follow the Hyprop Foundation on LinkedIn, or on X.
*Image courtesy of contributor