The selected young voices reflect a very diverse and dynamic mix of talent, united by their passion for storytelling, people and innovative communication interventions. Aligned with the 2025 PRISMS Awards theme, 'The Human Factor', the cohort embodies the raw humanity behind every communication — authenticity, empathy and human-driven narratives that cut through the noise in the rapidly evolving PR industry, says the awards.

"A huge congratulations to each and every professional who sent through their application, and an even bigger congratulations to the selected young voices, I am excited and looking forward to the experience they will be receiving through the judging and mentorship process," says Paul Reynell, PRISA deputy president and chief judge of the 2025 PRISMS Awards.

Meet the chosen Young Voices, according to the awards:

  • Ashla Mogane, Junior campaign Lead at Eclipse Communications, Johannesburg
  • Philani Mokoena, Senior Associate Architect — Digital, DNA Architects, Johannesburg
  • Thulisa Mvandaba, Public Relations Account Manager, Havas South Africa, Johannesburg
  • Themba Msibi, Public Relations Intern, Magna Carta, Johannesburg
  • Thando Xaba, Marketing Assistant (Faculty of Humanity) at the University Johannesburg, Johannesburg
  • Tinyiko Nkuna, Final-year BA Strategic Communication student at the University of Johannesburg
  • Malaika Ditabo, Media researcher at the City of Tshwane, Johannesburg 
  • Rethabile Molehe, third year student at the Vaal University of Technology, Free State
  • Bongiwe Mlambo, final year student at the Durban University of Technology, Durban
  • Zemvelo Ndlovu, Head Research and Strategy at Brandscapers Africa, Johannesburg

"We received over 20 applications, but nothing could have prepared me and the committee for the tough decision we faced when reviewing the amazing pool of entries," concludes Ayanda Siswana, PRISMS Young Voices 2025 programme lead. "I am truly excited to meet and engage with our chosen 10 candidates. I have no doubt their voices will be heard, but most importantly, I look forward to seeing them learn and grow throughout the judging and mentorship process."

For more information, visit www.prism-awards.co.za. You can also follow PRISA on Facebook, X, or on Instagram. 

*Image courtesy of contributor