The partnership will see The Platinum Club spearheading all public relations and communication initiatives for both properties, driving awareness around their conservation efforts, educational programmes and unique visitor experiences. The agency will also focus on strengthening the parks' visibility in local and international markets through compelling storytelling, strategic media partnerships, and influencer engagement, says the agency.

This appointment follows The Platinum Club's recent double win at the 2025 PRISM Awards, where the agency received two awards for its impactful work on Jacaranda FM's 'Her Perfect Pitch' campaign, a recognition that cements its reputation as one of South Africa's top creative communications agencies, adds the agency.

El Broide, Managing Director of The Platinum Club, says, "We are honoured to partner with The Bothongo Rhino & Lion Nature Reserve and The Lion & Safari Park, two iconic destinations that play a vital role in conservation and wildlife education. Our mission is to amplify their stories, celebrate their conservation achievements, and position them as must-visit destinations for both local and global audiences. Following our recent success at the PRISM Awards, this partnership is an exciting next chapter as we continue to tell stories that matter."

With its proven expertise in brand storytelling, media relations, and campaign execution, The Platinum Club is set to elevate the communications strategy of both parks, championing wildlife conservation while reinforcing their position as premier South African tourism destinations, concludes the agency.

For more information, visit www.platinum-club.co.za. 

*Image courtesy of contributor