“The Picture This” campaign began on Monday, 28 September 2015 in 30 languages as an effort to bring attention to environmental issues in the networks’ footprint of 178 countries around the world including South Africa. Forty-five networks are participating, using their resources – from on-air and social media campaigns to community events – to bring attention to the issues affecting their regions, and together make a global impact.
Whether an urban garden, a person recycling unwanted items, or a clean waterway, users are encouraged to post images that show beautiful urban and rural landscapes that illustrate what a better world can look like and efforts - big and small - that can accomplish this.
“Picture This” has worked in conjunction with Rhino Action Group Effort, a LeadSA initiative to help fight the scourge of rhino poaching in this country. In Africa, the initiative has featured on both the Sony Channel (channel 127 on DStv) and Sony Max (channel 128 on DStv).
The new Picture This app was developed by REDspace, known for their award-winning interactive design and development services, and is available for both iOS and Android smartphones and tablets.
“Through photo storytelling, we’re inviting everyone to capture and share images of a better place, a more sustainable community and a cleaner environment,” said Andy Kaplan, president of worldwide networks for Sony Pictures Television.
“Using our expertise to not only create revolutionary interactive experiences but also influence positive change in the world we live in? Well, it doesn’t get any better than that,” says Mike Johnston, REDspace’s president & CEO. “Especially when it involves working with an incredible collaborator like Sony Pictures Television, whose passion for inspiring others to work together and make a global impact is infectious.”