Commercial artist Harvey Ball created the yellow smiley face in 1963. Intent on preserving the original intention behind his creation – sharing a smile – Ball created World Smile Day, with the aim of devoting at least one day a year to smiles and kind acts around the world.
Dentyne South Africa is rewarding Endless #DentyneSmile's with online shopping vouchers and Dentyne goods. "Dentyne is all about unlocking the power of your smile," says senior brand manager, Andrea Cloete. "A great smile can start a friendship, make someone’s day, and, now, win you great prizes with #DentyneSmile."
To enter, participants need to upload a video of themselves bringing their 'smile A-game', for as long as they can, to the Dentyne South Africa Facebook page or @DentyneSA on Instagram or Twitter. Dentyne will take any smile, including an ‘interview’ smile, a ‘flirty’ smile, or even a ‘TGIF’ smile.
The #DentyneSmile competition runs from Friday, 6 October to Tuesday, 31 October. Winners will be chosen randomly.
You can view the competition terms and conditions here.
For more information, connect with them on Facebook, Twitter or on Instagram by using the #DentyneSmile hashtag.