The campaign started in February as a build-up to Africa Day, which takes place on Friday, 25 May.
According to eNitiate, the campaign was inspired by the unfair treatment of African native languages on social media, where some of the biggest languages from the continent are not included in language lists of popular social networks and are, thus, indexed incorrectly.
Following the launch of '#AfricanLanguagesDay', which has generated conversations and content on social media, Twitter has now indexed Kiswahili, the largest native African language, garnering over 100 million speakers overall.
This is the first language of African origin now recognised on the microblog. While translations of Kiswahili are not 100%, it is indeed a good start.
"The '#AfricanLanguagesDay' was launched two months ago to achieve recognition of the continent’s languages on social media, and we are pleased that Twitter, one of the key social networks that provide an effective platform for global impact, has taken the first step by indexing Kiswahili," adds Bra Willy, founder of eNitiate.
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