Now, you might have been spending more time on TikTok lately, but there is no doubt that you still show Instagram some love —
am I right? Knowing what is happening on the platform is still really important for brands, influencers and the everyday user.
Keeping up with current trends allows you to take part in them and utilise them fully. Who knows — you might gain a few extra followers or finally hit that 1 000 likes on a post. So, with this in mind, let's take a closer look at Instagram and particularly at the famous 'photo dump'.
Are you ready to get into the deets? Let's do it!
What is considered a 'photo dump' on Instagram?
A 'photo dump' is a carousel post on Instagram with a series of 10 images that can range from blurry selfies, chipped nail polish to an empty pizza box. Instead of posting calculated images that have been edited to
perfection, these are just imperfect images that tell
a story or portray or set a certain mood.
An example can be seen on Madison Beer's Instagram where she posted a photo dump and captioned it Jan. Here, you can get a little glimpse into what Beer's January was like.
Why does this trend attract so much attention?
Now you might be asking yourself, "Why on earth do 10 random photos draw so much attention?" Well, this is simply because it is
extremely interesting. Instead of seeing 10 similar photos with the same pose, the same outfit and the same location, the follower will swipe left, not knowing what to expect next. It almost feels like a mini-adventure in the life of the person that they are following.
The images that make up a 'photo dump' are also always a lot more relatable to the content creator's followers. This is because the images are a lot more
authentic and in the moment instead of being carefully selected to post. This is especially prominent with celebrities or influencers who post content to show that they are also
just human. This allows their audience to relate to them or even allows them to feel like a part of their world.
Who's doing this, exactly? Well, the queen of posting relatable photo dumps has to be Ariana Grande — check it out:
How can you take advantage of this trend?
The hashtag '#photodump' has been used more than one million times, which means that the people of Instagram truly
love this trend. You can take advantage of this trend as an influencer, brand or content creator by
simply hopping on board.
Ensure to publish content that your audience will be able to relate to or things that they
really want to see.
For example:Brands: Be sure to post behind the scenes content of office days or the process of brainstorming a few different concepts.
Influencers: Be sure to take a page out of the Kardashians' book on what type of 'photo dump' moods people like to see.
For the personal users: This trend opens up multiple doors for you, from posting content about your personal life, work-life, to everything in between. You can consider posting themed 'photo dumps' such as, "A day in the life of a 20-something-year-old living in the big city." The option are endless.
Have you ever posted a photo dump? Did it get a lot of traction? Be sure to let us know in the comments section below.
Loving this type of content? You know where to get more — sign up for our newsletter!
Want to take your brand to the next level on Instagram? Then be sure to check out these Three ways to up your Instagram game.
*Image courtesy of Canva