Ready to dive in? Then join
media update's Jana van der Westhuizen in decoding the relevance of social media algorithms.
What are social media algorithms?
An algorithm is a mathematical tool that predicts how a set of
data will behave. Basically,
coders use
machine learning to teach a range of functions how they should perform. These functions will then sift your social media platforms to provide you with what the
algorithms believe to be
your interests.
So, with
half of the world's population using social media, developers just
had to find a way in which an individual can be targeted
specifically through their social media platforms. With a large amount of content and users, algorithms are a way to create
relevancy,
structure and
validity in social media feeds.
Why should you care?
Well,
algorithms are coded in such a way that it gathers your
personal information (geographical location, friend suggestions and search history) to analyse your
preferences.
Yes, that's why you see
so many dog posts!
Algorithms also make use of
shadow bans, which means that certain posts with a lower reach will not make it to your screen. This may lead to a
polarised viewpoint as a user is not in control of what they view. Someone else decides
which content gets to have the
most visibility … controversial,
I know!
Do you think social media algorithms are a good way to channel content? Share your thoughts about it in the comments section.
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Algorithms are not the only medium that has taken your social media feed captive. Memes are also a powerful means of communication — so why not check out The power of the meme.
*Image courtesy of Pexels