If you've ever eavesdropped on a conversation about yourself and waited until you heard just the right amount of information before you jumped in to defend yourself or even add the missing information — then you already know what it means to subscribe to social listening!

Read on as media update's Saads Abrahams takes a sneak peek at social listening.



Have you made use of social listening? Let us know in the comments section below.

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If you want to try new things for your brand, then take a squiz at our Never have I ever … a marketing edition.
*Image courtesy of Canva