Listen, aesthetics are a thing. Why else would we spend hours on Pinterest, or be willing to spend a little extra and wait a little longer to find something in the colour we want? Social media is ruling the world, and if you want to be a success on the apps, you need to have an aesthetic.
There is no shame in liking something that is pretty or that matches your vibe.
We all do it.
That is why most of the creators or brands that are popular on social media have very specific and distinct aesthetics. They carry the look and feel through all their pages on the various platforms, and we love it every time.
So, logic dictates: If you want to be a social media success or at least grow your following and engagement, you need to master social media aesthetics.
Before you can master anything, you need to understand it. Ironically enough, figuring out the rules of aesthetics on social media can be rather unappealing.
Relax! Pour yourself an aesthetically pleasing drink, and sit back because media update's Alrika Möller will help you create the perfect aesthetic.
Have you found your social media aesthetic? Let us know in the comment section below.
If you are not a social media girlie or a member of Gen Z, understanding social media and the various trends can be a lot. We can help! Check out our take on Nostalgia on social media [Infographic].
*Image courtesy of Canva
**Sources used include Adobe, Planable and Social Marketing Writing