Social media is a means to connect with the world around you — but it's also a huge part of the business strategy for many brands. How do you know if your social media strategy is working, though? This is where social media KPIs come in.
What is a social media KPI, you ask?
Well, social media KPIs are used to track how you are doing on your social platforms compared to your social media goals.
The purpose of measuring these KPIs is to find out which of the posts that you are creating are working and which aren't.
But what are the KPIs that you should be paying attention to?
There are five main KPIs that you should be monitoring when it comes to social media, and Saads Abrahams from media update breaks them down — right here!
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**Information sourced from The Pretty Little Marketer