The 'Discover Yourself' campaign goes beyond simply showcasing what you can search for on TikTok — it's about celebrating those unexpected moments of self-discovery that truly enrich your life, says TikTok. 

According to the social media platform, whether you're uncovering a hidden talent, diving into a new hobby, or finding a fresh passion, TikTok is the place where personal growth and exploration come to life. The campaign's message is simple: TikTok inspires you to explore and discover who you want to be.

For South Africans, TikTok is more than just a platform; it's a gateway to content that speaks to their unique experiences. From local trends to cultural insights, the platform offers a space where South Africans can find content that's both relatable and inspiring, says TikTok.

Boniswa Sidwaba, TikTok's head of content operations for sub-Saharan Africa, says, "The platform is more than a video-sharing space; it's where people discover new passions, develop skills and explore career paths through simple searches. Each search on the app opens doors to new experiences, whether you're interested in hobbies, eager to learn something new, or looking to connect with like-minded people."

Meet the TikTok Discoverables

Maremo

Known for pioneering a unique fusion of Amapiano and Violin, Maremo comes from a musical family and initially wanted to play the piano.

His love for the violin soon took over, leading him to blend the vibrant Amapiano genre with the classical sound of the violin, giving birth to 'Amaviolin', says the platform. 

His content not only showcases his incredible talent but also inspires others to explore and embrace innovative forms of self-expression, according to TikTok.

Fehmida Jordaan

An entrepreneur and culinary enthusiast, Fehmida is the creative force behind the Halaal Goods Market at 1 Fox Precinct. She left her nine-to-five job to follow her passion for food and small businesses, says TikTok. Today, she shares mouthwatering recipes, spotlights local gems and offers a glimpse into her life.

According to the platform, in 2015, she launched Fehmz Mocktails, crafting non-alcoholic drinks and selling them in trendy Joburg spots.

Sabelo the Kreator

After losing his job just before lockdown, Sabelo turned to the platform, where he built a community by sharing affordable lifestyle tips and Sunday cleaning vlogs. His engaging content has attracted brands like Handy Andy and Makro, showcasing how exploring interests on the app can lead to new passions, careers, or skills, says the platform.

Grace Mondlana

According to TikTok, if you're looking for hidden gems, Grace is definitely a creator to follow. Before there was Grace the creator, there was Grace the teacher. She has a unique ability to uncover hidden gems, from amazing products to good deals.

Her knack for finding the best offers and creating engaging content has increased her loyal following and community on TikTok. 

Discover Creativity with the '#TikTokDiscoverYourself' Murals

As part of the campaign, TikTok says that in the coming weeks 'Discover Yourself' murals will be unveiled across South Africa, including 18 Spaza Shops in Johannesburg, Soweto and the East Rand. These murals are gateways to the inspiring stories of the community.

By scanning the QR codes on the murals, people can dive into TikTok South Africa and explore the '#DiscoverYourself' stories that are inspiring audiences nationwide.

Plus, the QR code provides access to free Wi-Fi, making it easier for users to engage with the content and connect with the community, says the platform.

Discover Your Passion on TikTok

TikTok invites users to start their journey of self-discovery today. By exploring the platform, individuals can uncover where their next search might lead, whether it's discovering new hobbies, igniting creative passions, or connecting with like-minded individuals.

TikTok concludes that it is where inspiration meets opportunity, offering a space to find new passions, skills and communities. With '#TikTokDiscoverYourself,' users are encouraged to explore and see what amazing things they can discover just a search away.

Individuals are encouraged to check out TikTok's '#TikTokDiscoverYourself' hub for more.

For more information, visit www.tiktok.com. You can also follow TikTok South Africa on  X, Instagram, or on TikTok. 

*Image courtesy of contributor