There are so many different social media platforms out there. Each platform has a different setup, audience and algorithm. That means that success does not look the same on every social media platform. So, how do you determine if you are doing well on the platforms you are using? How do you set social media goals for every platform? Don't worry — we have the answer.
Every social media account has a purpose.
The purpose could be that you are hoping to create brand awareness for your small business, or hoping to connect with an established audience.
Maybe you are an influencer hopeful or just hoping to share the occasional awkward family photo and reel with your friends.
In the same way, every social media platform is different. They have different formats and algorithms. That means that your success and goals should look different on every platform.
Alrika Möller from media update lays out the main goal of social media platforms.
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Now that you know your social media goals, let's help you reach them. Check out The Social Media Starter Kit.
*Image courtesy of Canva
**Sources used include Indeed & SocialInsider