Hosted by digital pioneer Lebo Lion, it will profile enterprises and entrepreneurs that have used the platform to grow their business, strengthen their brand identity, connect with their core consumers and identify strategies that allow them to thrive in the digital space, says TikTok.

The vodcast series features in-depth and easy to follow conversations with a range of businesses, from owner-run ventures like Sisco Solutions and Training, to well-known companies like Unilever and Dis-Chem. Through a content combination of interviews, conversations and rapid fire questions, this approach provides authentic, first-hand accounts of how businesses have leveraged TikTok to reach millions and achieve tangible success, adds the platform.

The recent WARC x TikTok measurement report revealed that over 60% of South African shoppers make immediate purchases after discovering a product on TikTok, strongly asserting how businesses can use the platform as more than a creative showcase.

While traditional advertising often requires budgets running into hundreds of thousands of rands, platforms like TikTok provide direct consumer engagement, cost-effectiveness, virality potential and access to a massive audience.These stories will act as case studies highlighting how marketers have taken a creative approach in a competitive market, as well as share how they have been able to convert viral discovery into real-world sales and business growth, says the platform.

"South Africa is bursting with innovation and insights," says Jochen Bischoff, Head of Global Business Solutions, Africa, TikTok. "TikTok's short, engaging videos capture undivided attention from 65% of users, making it a powerful platform for brands and creators to connect with South African consumers. The African All-Stars Brand Edition is our way of celebrating those who are building something meaningful and growing the creative economy. By telling these diverse stories, we hope to inspire more South Africans to see the power of creativity and connection on TikTok."

The African All-Stars Brand Edition is a part of TikTok's ongoing commitment to empowering local creators, brands and businesses, as well as a celebration of the resilience and innovation that South Africa has to offer. By turning the spotlight on entrepreneurs, marketers and businesses, the series aims to be a toolkit that provides tangible, real-world examples that can inspire the next generation of business owners, concludes the platform.

For more information, visit TikTok on Instagram.

*Image courtesy of Instagram