Think of the last time you were on Netflix or TikTok, the content that is shown to you is tailored to your preferences and likes. 

This is exactly why these platforms are so successful! When you hop onto them, it feels like it was made just for you. 

This is known as a personalised marketing strategy that takes your customer from a number to a name.

Scroll on as media update's Saads Abrahams breaks down some of the perks of personalised marketing.

info

What are your thoughts on personalised marketing? Let us know in the comments section below. 

Want to stay up-to-date with the latest news? Subscribe to our newsletter. 

Looking to improve your marketing skills? Then take a look at The dos and don'ts of content marketing.

*Image courtesy of Canva 
**Information sourced from Intuit mailchimp, Adobe Business and emarsys