FNB's rewards programme, eBucks, has achieved recognition by winning six awards at the 2024 South African Loyalty Awards. This milestone reaffirms eBucks as the leading rewards programme in the country.
FNB's CEO Harry Kellan says, "FNB is proud of its complimentary rewards programme. The awards affirm that our rewards offer real value to our customers. Through FNB and eBucks, we provide customers with significant choices, allowing customers to select benefits that significantly impact their lives. eBucks has partnered with many companies to offer valuable reward options for all our customers."
"These rewards could be used for a variety of purposes, such as purchasing groceries, filling up on petrol, or receiving discounts on their travel across South Africa, including buses and flights and even education courses. For instance, we enable our customers to purchase a loaf of bread for just 99 cents, which truly represents real value," adds Kellan.
According to FNB, the accolades won by eBucks for the second consecutive year include:
- Best Programme of the year — Financial Services
- Best Partnership Programme
- Best Long-term Programme
- Most Innovative use of Technology, and
- Best Short-term Loyalty Marketing.
Pieter Woodhatch, eBucks Rewards's CEO, says, "These prestigious awards remind us that we are still making great progress as a financial service provider offering personalised advice and solutions. We believe our customer-focussed offerings can make a positive difference in our customers' lives, whether the changes are big or small, especially during tough economic times."
Woodhatch adds, "As a financial service provider that understands the role we play in society, we are committed to tailoring our rewards programme to meet the diverse needs of all our customers. This allows us to be more intentional in helping South Africans stretch their monthly budgets for necessities."
FNB says that its eBucks rewards programme is designed to encourage good banking habits and money management across key financial areas like transact, lend, invest, insure, home, car and telecoms. Over the past 24 years, the programme has paid out more than R22-billion in eBucks.
FNB says that its year-end results also show that its customers earned R2.3-billion in eBucks in the past year which is money back in their pockets from groceries to school uniforms, fuel and everything in between. FNB's payout increased by 8% from 2023, surpassing inflation.
Additionally, FNB says that it was recently awarded 2024 Most Valuable South African Brand by Kantar BrandZ. It also received accolades as the Best Consumer Digital Bank in South Africa by Global Finance and was recognised as the Most Admired Financial Services Brand in South Africa by Brand Africa.
FNB concludes that it is deeply grateful to its customers for valuing the eBucks they receive. The recognition and awards FNB has received are a testament to the appreciation and trust its customers place in its rewards programme. The bank thanks its customer for their continued support and loyalty.
For more information, visit www.fnb.co.za.
*Image courtesy of contributor