New reality show The Taste Master has appointed The Platinum Club to handle its public relations. The Taste Master premieres on Saturday, 12 November at 19:30 on SABC 3.

In September, KLM Royal Dutch Airlines and 14 456 scholars broke the record for the most number of paper planes flown at a single time. The brand has used the paper planes as compost for a new 'Forest of the Future' initiative at the Mother of Peace orphanage situated in Northriding, Johannesburg.

Deciding between traditional and print PR for your campaign can be a struggle. While the mission of both types of PR are the same (to build brand awareness), the method of doing this is very different. media update’s Emma Beavon explains the difference between the two and what is best for business.

The importance of public relations is often overlooked by brands because they don’t know the vital role that PR pros play in their success. media update’s Talisa Jansen van Rensburg explains why more brands need to value and invest in PR.

Since advertising value equivalent (AVE) has been decried by the public relations industry, how exactly should you measure the impact of earned media? media update’s Aisling McCarthy unpacks four of the metrics you should be using.

Downward-Facing-Adopt-A-Dog, hosted by the Mdzananda Animal Clinic, has returned for a second year. The class is in partnership with Lee-Ann Elliott Yoga and will take place on Saturday, 26 October. The animal clinic has invited Yoga lovers and dog lovers alike to join in.

Christel House South Africa (CHSA), a non-profit school that offers no-fee scholarships and nutritious meals to students from some of Cape Town's most impoverished communities, urges members of the public to donate to a worthy cause this World Food Day.

Surf Washing Powder has provided an online e-learning platform called The Surf School of Shine, which offers free online courses. The courses are designed to equip unemployed individuals with work-readiness soft skills to help many South African youth seeking employment.

R13 650 000 in funding was awarded to twenty finalists at the Social Innovation and Disability Empowerment Awards 2019. The R1.3-million winners included Regenize, a free recycling service, the OptiShunt, a glaucoma device for blindness prevention and Specialised Seating for Disabled Children, which makes custom chair and tray tables.

Public relations is a cost-effective option for small, medium and large businesses alike. As opposed to marketing and advertising, PR is more about communicating a message to an audience, instead of simply selling a product or service.