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The PR and Brand Network completes a COVID-19 training programme

The PR and Brand Network completes a COVID-19 training programme

Publicity

The PR and Brand Network, a South African and Lesotho-based brand communications agency, has announced that it has undergone an intensive training programme to ensure that they are COVID-19 proof and fully equipped to function as a business under Level 1 Lockdown.

 
The PR and Brand Network
Agencies functioning under lockdown
COVID-19 training programme
PR agencies SA 2020
Lesotho-based brand communications agency

Four ways to build business relationships through PR tactics

Four ways to build business relationships through PR tactics

Publicity

Public relations offers a number of strategic communication methods that you can use to build good business relationships with relevant stakeholders and the public. Here, media update’s Nakedi Phala reveals four PR tactics that will help you build mutually beneficial business relationships.

 
PR strategy
PR communication
Corporate communication
Client liaison
External communications
Benefits of PR tactics in communications

Picup helps to deliver 17 000 food parcels to vulnerable communities

Picup helps to deliver 17 000 food parcels to vulnerable communities

Publicity

Picup has announced that it has assisted with the distribution of approximately 17 000 food parcels in the Western Cape. This programme was initiated by the department of social development of the Western Cape government. Picup commissioned its crowdsource driver network to distribute between 400 to 500 food parcels a day, which was fully funded by government and supported by NGOs.

 
Picup initiatives during COVID
COVID-19 initiatives SA 2020
CSI projects South Africa 2020
Food parcel initiatives SA 2020
Food parcel projects South Africa

Five SEO tips for PR pros

Five SEO tips for PR pros

Publicity

Search engine optimisation (SEO) in public relations is vital if you want the right people to find your client’s press releases in the sea of content online. That’s why media update’s Talisa Jansen van Rensburg has come up with the top five SEO tips for PR pros.

 
Five SEO tips for PR pros
SEO tips
PR and SEO

2020 <i>Eco-Logic Awards</i> announces its winners

2020 Eco-Logic Awards announces its winners

Publicity

The ninth annual Eco-Logic Awards, which is hosted by the Enviropaedia, took place on Monday, 21 September and recognised the eco-logically beneficial products, services and people who are taking effective action to protect and preserve our environment. The event was held virtually for the first time.  

 
The Eco-Logic Awards 2020
The Eco-Logic Awards winners 2020
The Eco-Logic Awards SA
The Eco-Logic Awards evening
Environmental awards 2020

HEINEKEN Africa Foundation partners with WaterAid

HEINEKEN Africa Foundation partners with WaterAid

Publicity

The HEINEKEN Africa Foundation has announced that, through its operations in South Africa, it is supporting WaterAid's emergency response to the pandemic with a donation of over €200 000 (R4-million). The donation will go towards a project that will help vulnerable communities protect themselves against the spread of diseases.

 
HEINEKEN Africa Foundation initiatives 2020
CSI HENINEKEN 2020
South African vulnerable community projects
Initiatives in SA to help poor communities

The Lime Envelope announces the acquisition of three new clients

The Lime Envelope announces the acquisition of three new clients

Publicity

The Lime Envelope, a public relations agency, has announced the acquisition of Biodx, Campus Party and Hawk Pumps as new clients.  

 
The Lime Envelope 2020
Public relations agencies South Africa
PR agencies appointments 2020
Campus Party PR 2020
Biodx PR appointment

Data-driven PR: What it is and why you should use it

Data-driven PR: What it is and why you should use it

Publicity

If you are looking for a way to grow your business, a data-driven PR will be a perfect choice, says Carla Miranda, business development manager of Data Entry Outsourced. Miranda says that a data-driven PR helps you use analytics to provide the best PR targeting solution.

 
Data-driven PR
What is Data-driven Public relations
The benefits of data-driven PR
The value of data-driven PR
Why to use data-driven PR

Three tips for managing a PR team

Three tips for managing a PR team

Publicity

The world of public relations operates at a breakneck pace, making it crucial that your PR team is constantly on the ball. However, building and managing the dream squad is no easy feat. media update’s Taylor Goodman provides three tips to having your team running like a well-oiled machine.

 
Public Relations
how to manage a PR team
PR tips
PR team structure

Three things PR pros need to do to avoid a crisis: SA edition

Three things PR pros need to do to avoid a crisis: SA edition

Publicity

Public relations professionals need to be cautious when creating campaigns for their clients in order to steer clear of creating a crisis — especially in a country like South Africa. There needs to be a lot of thought in the messages that are being sent out because this audience is so diverse. Keen to learn more? Then read on!

 
Avoid PR crisis
PR crisis
avoid crisis
PR crisis South Africa
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