Ever wonder how non-governmental organisations fit into public relations? Most businesses, governmental departments, brands and individuals have incorporated PR in some way or another, but what about NGOs?

SmartStart will host its third SmartStart Unite event on Saturday, 23 November. This year's celebration intends to honour the achievements of 4 000 'SmartStarters'. These are the women who take quality early learning experiences to over 60 000 children across South Africa. 

OFM is launching a new campaign to assist farmers across the central regions who are battling with the drought. The station has created a page to share what is happening around South Africa in relation to helping farmers in need.

The PR 2020 Summit, which will take place on Wednesday, 27 November, aims to provide insights and opportunities for PR agencies to help them reach success. The event will focus on the latest market insights and marketing trends in the modern public relations and media landscape.

Brand safety is a concern that PR pros have had to ponder about for years. But with the introduction of new technology and programmatic advertising, branded content can often be unintentionally placed next to damaging content. This then makes the brand, as a whole, look dodgy.

The public relations industry is as competitive as ever. The battle for PR agencies to stand out among competitors continues, and the best way to get noticed is to deliver exactly what your clients need. And what better way to do that than with stellar reports?

Tree-Nation has started working with Red Ribbon Communications, who is part of the Brands2Life Global Network, to promote its projects in Africa, raising awareness of the threat of deforestation to our planet.

Ogilvy South Africa has announced the promotion of Joanna Oosthuizen, Ogilvy South Africa's chief operations officer. Oosthuizen will the new director of public relations and influence for Ogilvy's Europe, Middle East and Africa region. In her new role, Oosthuizen will be based in London, but will remain active within Ogilvy South Africa.

Shoprite partnered with Mpelege Pre-Primary in Sheshenge and provided the school with necessities that the school was lacking. The retailer's support aims to recognise the difference that schools make in the community. 

Public relations agencies hold a lot of benefits for a brand, but in order to pluck the fruits of success that these agencies are able to provide, you need to make sure that you choose the right one. Luckily, media update’s Talisa Jansen van Rensburg is here to show you the ropes.