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For traditional PR firms, the transition to digital is long overdue

For traditional PR firms, the transition to digital is long overdue

Publicity

Digital PR is simply the evolution of what has until now been known as 'traditional' PR, says Lynn Erasmus, managing director at HWB Communications Pty Ltd. Erasmus says that the time when there will no longer be a distinction between the two is fast approaching and that agencies still rooted in traditional practices should make the change sooner rather than later. 

 
Traditional PR firms
Digital in PR
Digital transformation in public relations
Digital PR strategies
Digital communications

Crisis management: Three steps towards recovery after a PR mishap

Crisis management: Three steps towards recovery after a PR mishap

Publicity

No business is immune to a PR disaster and this is why it's essential to be prepared for the worst. However, rebuilding your reputation after a crisis does not happen overnight. Rather, it takes a solid crisis communication plan, as well as a great deal of time and effort.

 
Public Relations
crisis management
PR tips
PR crisis
how to handle a PR crisis
rebuilding your reputation after a PR crisis

Five things every make-shift crisis management plan needs [Infographic]

Five things every make-shift crisis management plan needs [Infographic]

Publicity

Creating a makeshift crisis plan is important for PR pros because, in this fast-paced world, PR pros need to stay on their toes — constantly. They need to be able to handle any crisis at any time without having to rely on a crisis management plan that is outdated or that will not provide the desired results.

 
PR and crisis management
fast crisis management plan
record time crisis management
How to solve a PR crisis quickly
The quickest way to to solve a communication crisis

Zero Gravity Communications bags account with Nimba Nature Cure

Zero Gravity Communications bags account with Nimba Nature Cure

Publicity

Zero Gravity Communications, an Ahmedabad-based integrated communication marketing consultancy, has announced that it has won the digital mandate of Nimba Nature Cure, India's best Naturopathy and holistic healthcare centre. As part of this mandate, the consultancy will handle creative and content duties in social media marketing, SEO and Digital PR.

 
Zero Gravity Communications
Social media marketing
Digital PR agencies 2020
Nimba Nature Cure PR
Integrated communication marketing

Nathi Africa celebrates its positive impact on SA communities

Nathi Africa celebrates its positive impact on SA communities

Publicity

Nthabeleng Thoabala started the Nathi Africa recycling business in May 2017. The company now has three regional offices in Johannesburg, Durban and Bloemfontein. Its glass recycling footprint extends across five provinces. 

 
Recycling companies SA2020
Recycling South Africa
Waste management SA 2020
Isanti Glass recycling glass initiatives 2020
Glass recycling organisations 2020
Nathi Africa

Four points for creating a public figure's communication strategy

Four points for creating a public figure's communication strategy

Publicity

A public relations strategy for an individual requires more effort than a brand or service. This is because individuals are humans and tend to be more complex than other offerings or representations of a brand. Therefore, they need a special kind of PR strategy to help manage their image in the most conducive manner possible.

 
PR for Individuals
PR for brands
public relations strategy
PR crisis
PR strategies for public figures
How public figures should communicate

Supa Quick supports intervention of child road accident deaths

Supa Quick supports intervention of child road accident deaths

Publicity

Supa Quick has announced that it has donated R100 000 towards the establishment of a Child Car Safety Learning Centre for Wheel Well, a non-profit organisation dedicated to road safety for children in South Africa.

 
Supa Quick initiatives 2020
South Africa child road accident deaths
Road safety for children
SA child mortality car accidents
Child Car Safety Learning Centre
Wheel Well

Sovereign and Boomtown launch their ‘Be a worry boob' campaign

Sovereign and Boomtown launch their ‘Be a worry boob' campaign

Publicity

Boomtown has announced that the agency has launched a breast cancer awareness campaign for South African poultry producer Sovereign. The aim of the campaign is to successfully remind women that checking their breasts is a top priority. 

 
Breast cancer awareness campaigns
Boomtown breast cancer campaign
Sovereign breast cancer awareness campaign 2020
Breast cancer awareness SA 2020

Mdzananada Animal Clinic launches its 'Paw Member' campaign

Mdzananada Animal Clinic launches its 'Paw Member' campaign

Publicity

The Mdzananda Animal Clinic has announced the launch of its 'Paw Member' campaign with the aim of signing up 1 000 people, each donating R100 per month to help them through the difficult time caused by the pandemic. The clinic is calling on the public to assist with much-needed funding to help its animals. 

 
Mdzananda Animal Clinic initiatives 2020
Animal Clinics SA
Animal campaigns South Africa 2020
animal care
Funds for animals in shelters 2020 SA

Shoprite Group donates R53-million in surplus food since start of lockdown

Shoprite Group donates R53-million in surplus food since start of lockdown

Publicity

The Shoprite Group has announced that, since the start of the national lockdown, it has donated more than R53-million in surplus food (the equivalent of over R300 000 per day for the past 185 days) to various organisations tasked with feeding the hungry.

 
Shoprite Group CSI initiatives
Food drives SA 2020
Food funds for South Africa
Support initiatives during COVID in SA
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