Digital PR is simply the evolution of what has until now been known as 'traditional' PR, says Lynn Erasmus, managing director at HWB Communications Pty Ltd. Erasmus says that the time when there will no longer be a distinction between the two is fast approaching and that agencies still rooted in traditional practices should make the change sooner rather than later. 

No business is immune to a PR disaster and this is why it's essential to be prepared for the worst. However, rebuilding your reputation after a crisis does not happen overnight. Rather, it takes a solid crisis communication plan, as well as a great deal of time and effort.

Creating a makeshift crisis plan is important for PR pros because, in this fast-paced world, PR pros need to stay on their toes — constantly. They need to be able to handle any crisis at any time without having to rely on a crisis management plan that is outdated or that will not provide the desired results.

Zero Gravity Communications, an Ahmedabad-based integrated communication marketing consultancy, has announced that it has won the digital mandate of Nimba Nature Cure, India's best Naturopathy and holistic healthcare centre. As part of this mandate, the consultancy will handle creative and content duties in social media marketing, SEO and Digital PR.

Nthabeleng Thoabala started the Nathi Africa recycling business in May 2017. The company now has three regional offices in Johannesburg, Durban and Bloemfontein. Its glass recycling footprint extends across five provinces. 

A public relations strategy for an individual requires more effort than a brand or service. This is because individuals are humans and tend to be more complex than other offerings or representations of a brand. Therefore, they need a special kind of PR strategy to help manage their image in the most conducive manner possible.

Supa Quick has announced that it has donated R100 000 towards the establishment of a Child Car Safety Learning Centre for Wheel Well, a non-profit organisation dedicated to road safety for children in South Africa.

Boomtown has announced that the agency has launched a breast cancer awareness campaign for South African poultry producer Sovereign. The aim of the campaign is to successfully remind women that checking their breasts is a top priority. 

The Mdzananda Animal Clinic has announced the launch of its 'Paw Member' campaign with the aim of signing up 1 000 people, each donating R100 per month to help them through the difficult time caused by the pandemic. The clinic is calling on the public to assist with much-needed funding to help its animals. 

The Shoprite Group has announced that, since the start of the national lockdown, it has donated more than R53-million in surplus food (the equivalent of over R300 000 per day for the past 185 days) to various organisations tasked with feeding the hungry.