The PR and Brand Network, a South African and Lesotho-based brand communications agency, has announced that it has undergone an intensive training programme to ensure that they are COVID-19 proof and fully equipped to function as a business under Level 1 Lockdown.

Public relations offers a number of strategic communication methods that you can use to build good business relationships with relevant stakeholders and the public. Here, media update’s Nakedi Phala reveals four PR tactics that will help you build mutually beneficial business relationships.

Picup has announced that it has assisted with the distribution of approximately 17 000 food parcels in the Western Cape. This programme was initiated by the department of social development of the Western Cape government. Picup commissioned its crowdsource driver network to distribute between 400 to 500 food parcels a day, which was fully funded by government and supported by NGOs.

Search engine optimisation (SEO) in public relations is vital if you want the right people to find your client’s press releases in the sea of content online. That’s why media update’s Talisa Jansen van Rensburg has come up with the top five SEO tips for PR pros.

The ninth annual Eco-Logic Awards, which is hosted by the Enviropaedia, took place on Monday, 21 September and recognised the eco-logically beneficial products, services and people who are taking effective action to protect and preserve our environment. The event was held virtually for the first time.  

The HEINEKEN Africa Foundation has announced that, through its operations in South Africa, it is supporting WaterAid's emergency response to the pandemic with a donation of over €200 000 (R4-million). The donation will go towards a project that will help vulnerable communities protect themselves against the spread of diseases.

The Lime Envelope, a public relations agency, has announced the acquisition of Biodx, Campus Party and Hawk Pumps as new clients.  

If you are looking for a way to grow your business, a data-driven PR will be a perfect choice, says Carla Miranda, business development manager of Data Entry Outsourced. Miranda says that a data-driven PR helps you use analytics to provide the best PR targeting solution.

The world of public relations operates at a breakneck pace, making it crucial that your PR team is constantly on the ball. However, building and managing the dream squad is no easy feat. media update’s Taylor Goodman provides three tips to having your team running like a well-oiled machine.

Public relations professionals need to be cautious when creating campaigns for their clients in order to steer clear of creating a crisis — especially in a country like South Africa. There needs to be a lot of thought in the messages that are being sent out because this audience is so diverse. Keen to learn more? Then read on!