Boutique creative agency SOON has announced that, in celebration of Heritage Day, it has designed a set of playful Instagram filters inspired by the rich cultural traditions of the South African people. Celebrated on 24^th September, Heritage Day is an annual celebration to mark South Africa's diverse culture and heritage.

Instagram has millions of active monthly users and is one of the fastest growing social media apps, making it a marketing goldmine. With this being said, Instagram marketing is not as simple as posting and getting a few likes — it is far more complex.

Social media is a great place to show off the human side of your brand. This is because social platforms tend to be less formal and are filled with users who are ready to be entertained!

When it comes to a social media crisis, you can try your best to prep for it and extinguish the flames while it’s happening, says the team at content management platform amaSocial. However, the best way to prevent a blunder from happening again is to learn from the examples of yesteryear — starting with 2020.

A social media crisis management plan isn’t something to just throw on the back burner and forget about, says the team at content management tool amaSocial. A crisis can strike at any moment, and with new crises constantly on the rise, it’s vital to ensure that your plan is up to scratch.

Social media statistics show South African marketers which platforms are most popular amongst the locals, as well as the exact numbers they need to pay attention to. This allows them to reach out to the right audiences on the right social website. Ready to find out which socials SA’s loves?

Social media monitoring forms an important part of a business’s incentive to understand the conversations surrounding their brands in the digisphere, says the team at amaSocial. These tools allow marketers to track mentions, activity and engagement metrics. But what do these terms actually mean?

There is no denying that TikTok took the social media sphere by storm; however, there’s a new kid on the block: Reels — birthed by the popular image and video sharing platform, Instagram.

Brut, a South African grooming brand, has announced the launch of its 'Virtual Elevator Pitch' campaign. The campaign aims to support and show commitment to small business owners in South Africa.

Facebook has announced that the platform has launched avatars in Africa to give people new ways to express themselves online. The avatars are digital personas that aim to enable people to engage across Facebook and Messenger in a more personal and dynamic way.