Most brands use social media to engage with current and potential consumers. Why not use social media monitoring to track engagements? It’s a tool used to process data about brand, service or business and segmented into a database of important information.

‘How to get more followers’ is one of the most popular topics in social media marketing at the moment. Because, like it or not, people do look at how many followers a brand has in order to decide whether the brand is worth following. But what can you do on social media to gain more followers?

Tumblr is one of those platforms that many companies know about, but they don’t actually spend time on. Big platforms such as Facebook, LinkedIn and Instagram get all of the companies resources, but maybe it is time to stop overlooking an amazing platform that is right in front of you.

In October, social media brought in various changes — and we have picked out some of the major changes just for you! WhatsApp is making waves by adding new features to its app, Facebook Dating introduces a new way of finding love and Twitter is finding innovative ways of removing abusive Tweets.

Facebook, Instagram and Twitter are incredibly huge platforms — every day, millions of people use and join these websites to communicate, share creative content and stay informed about the latest news and trends, says writer Jeff Blaylock. He says that for that reason, marketers must use these channels to connect with potential clients.

Boosting Instagram post performance on your brand’s profile can be a tricky task that leaves many companies stumped as to why their audience is not engaging. media update’s Emma Beavon is here to help by showing what should be done to boost post engagement and performance on Instagram.

Twitter is a platform where businesses and brands promote, advertise, market and even sell their products and services. And when it comes to enhancing your brand’s image, this platform has all the features — both free and paid.

Instagram and Facebook have been running trials in the past few months, in Canada and Australia respectively, to hide the number of 'Likes', reactions and video views that are made to public posts, says Andrew Dabbs, digital media strategist at the MediaShop. Dabbs says that it will be interesting to see the changes in social currency.

Joining third-party fact-checking programmes in Kenya, Nigeria, South Africa, Cameroon and Senegal, Facebook has announced the expansion of its programme to 10 additional African countries.

Fake news is easy to believe; most of the time it supports our ideologies, says writer Wynand Madidinalo Monyeseala. He says that there are three quick ways to verify the information you receive on social media, which will help to eradicate the spread of fake news.