WhatsApp is your all-in-one package for when it comes to private messages, group chats, video calls and status updates. This means that you don’t need to download countless different apps anymore, because WhatsApp’s got your back.

Social media platforms are constantly evolving to meet demanding trends and users' needs, says writer Gregory V. Chapman. Chapman further says that fierce competition makes innovations short-lived, and developers have to continually come up with new ideas to keep their users engaged.

When looking at Instagram follower services to grow their Instagram followers, individuals should be cautious, says Allie Fisher, a freelance marketer. Fisher highlights that, when individuals make rash decisions, they potentially fall victim to scams.

Since its inception in 2010, Instagram has grown from strength to strength, says Kayleigh Alexandra, lead writer at Micro Startups. Alexandra says that, today, it boasts a userbase of a billion and an array of creative features and functions that assist brands and influencers. Here she provides four predictions for the platform in 2020.

As this year rapidly draws to a close, it’s time to look back at the best of what the year has had to offer. media update’s Aisling McCarthy takes you through five of our best social media stories to come out of 2019.

LinkedIn is by far the largest professional, corporate and even business networking site. This means that it’s time for you to consider applying marketing strategies to improve your business’s presence on LinkedIn, and your conversations.

Chatbots are making it easier for brands to reach consumers on social media. With the help of bot technology, brands can directly engage with potential and current customers on social media platforms. These bots can entertain, assist and inform users in a format they love: chatting.

Facebook has released its 2019 Year in Review infographic, which showcases some of its investments across sub-Saharan in 2019. Facebook's aim to give people the power to build community and bring the world closer together, throughout the year, has translated into significant support and investments.

Instagram has released details about the most followed Instagram hashtags in South Africa, as of Thursday, 14 November. Additionally, Instagram has given insights into how to effectively use the hashtags on its platform.

2019 has been a roller coaster for social media users, with all the changes to their favourite platforms. From Instagram’s ‘hiding likes’ experiment to Facebook announcing that it won’t be fact-checking political ads, what more could 2020 have in store for social media?