Twitter has announced that it has introduced a new emoji to its platform. The new emoji was specifically launched for users who intend on discussing Africa Day on Twitter.

Facebook has announced the launch of Facebook Shops, a feature that aims to make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Facebook says that it wants to give people a place to experience the joy of shopping versus the chore of buying. 

Figuring out the best times to post on social might seem like a big job, and experimenting and trying out a different time each day is a lot of work, says the team at amaSocial. Luckily, there are solutions out there to make your life a whole lot easier.

Social shopping is a growing phenomenon that is revolutionising the way we shop. The power of social media holds no bounds and brands are leveraging it to market their product in a whole new way.

During these unprecedented times, people are turning to Twitter more than ever, says the team at Twitter. According to the team, some are turning to the platform for information, some for entertainment from their favourite celebrities, and many, to express their gratitude and thankfulness.

Social networking platforms like Facebook and Twitter maintain about 3.2 billion social media users across the world, says Amelia Emma, content manager at the GreyCampus. Emma says that the strength of the brand can be increased with efficient social media management and AI.

Black Twitter in South Africa holds the biggest audience on Twitter; some brands even interact with this community to endorse their brands, build conversations and overall brand engagement.

The times for posting on social media have changed, and it’s all thanks to COVID-19 and lockdown. With almost everyone staying at home, content is reaching audiences at different parts of the day. So, what are the new best times to post?

Lately, social media news has been plentiful, as media consumption skyrockets and all our favorite social platforms fight to keep up. Whether it is Facebook launching a dating service or Whatsapp joining the video conferencing party, we’ve got the scoop on all things social this April.

Social media has become the go-to marketing tool for brands during lockdown. But, in such uncertain times, how do you even engage with your audience effectively? The team at social media tracking service amaSocial explains.