In South Africa, the norm is that the top trending news is sourced by the social media users. Their content has become one of the top mainstream sources, and so, they are worthy of acknowledgment. Here, media update’s Nakedi Phala looks at social media news that has dominated the trends map. 

What new social media trends are there to look forward to in 2021? Considering how much the world has changed, trends have taken a quick turn into a direction that is, well, unexpected. Here, the team at content management service amaSocial reveals five trends to look out for in the new year.

Standing out on social media this festive season is essential if you want to stay at the top of your consumers’ minds. The holiday season is one filled with opportunities to really connect with your audience on social media, so it’s best to take advantage while you can!

Global short-form video app TikTok has appointed global influencer marketing platform Webfluential.com. The partnership will allow content creators and brands to collaborate in Africa.

User-generated content is being dubbed the ‘new wave’ of social media marketing. No surprises there — it is an interactive way to get consumers to engage with your content and it is essentially free publicity.

Facebook has announced the launch of new tools and programmes for Facebook Group administrators and leaders. The aim of the new features is to make it easier for people to engage, discover and support communities. The introduced elements additionally celebrate the 10-year anniversary of Facebook Groups. 

‘What is the best time to post on social media?’ This has become the age-old question of any marketer utilising social media platforms, says the team at amaSocial. With the world constantly evolving, brands need to keep up with the times — literally. Here, the team reveals the best times to post on some of the most popular social platforms.

How powerful is a hashtag in South Africa? Well, just take a moment to consider that hashtags have entirely disrupted the status quo on social media. These #tags are used to push an agenda, call for social justice, optimise social branding as well as share fun trends with other users. Read on to learn more!

Boutique creative agency SOON has announced that, in celebration of Heritage Day, it has designed a set of playful Instagram filters inspired by the rich cultural traditions of the South African people. Celebrated on 24^th September, Heritage Day is an annual celebration to mark South Africa's diverse culture and heritage.

Instagram has millions of active monthly users and is one of the fastest growing social media apps, making it a marketing goldmine. With this being said, Instagram marketing is not as simple as posting and getting a few likes — it is far more complex.