Twitter is a platform where businesses and brands promote, advertise, market and even sell their products and services. And when it comes to enhancing your brand’s image, this platform has all the features — both free and paid.

Instagram and Facebook have been running trials in the past few months, in Canada and Australia respectively, to hide the number of 'Likes', reactions and video views that are made to public posts, says Andrew Dabbs, digital media strategist at the MediaShop. Dabbs says that it will be interesting to see the changes in social currency.

Joining third-party fact-checking programmes in Kenya, Nigeria, South Africa, Cameroon and Senegal, Facebook has announced the expansion of its programme to 10 additional African countries.

Fake news is easy to believe; most of the time it supports our ideologies, says writer Wynand Madidinalo Monyeseala. He says that there are three quick ways to verify the information you receive on social media, which will help to eradicate the spread of fake news.

With tons of businesses going online, the era of social media and its importance is constantly increasing, says Stephen Robert, writer at CollectOffers. Robert says that these sites are extensively helping online shoppers to spend less and buy more of anything — from fashion to furniture.

You’ve identified your target audience and you are ready to get them talking about your brand, but you can’t seem to find them on social media. Where could they possibly be hiding?

Social media branding is one of the most important marketing tools, and it can make your business or service memorable to consumers. Good branding makes you easily identifiable among other businesses, brands or services on social platforms.

Nicole Garrison, a content writer and contributor at Studicus, provides marketers with seven writing methods on how to write better product descriptions on social media. Garrison says that well-written post will increase sales — if it's done correctly.

Employee advocacy is an integral part of a business as it portrays a more ‘human’ side. Too often companies overlook their best potential advocates: its own employees! media update’s Emma Beavon shows how to encourage employee advocacy on social media in this infographic.

In today's omnichannel world of texts, chats, posts and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends, says Moosa Manjra, CEO of Hello Paisa.