TikTok for Business is the talk of the town. The tool is an all-in-one solution for marketers to advertise on the popular platform. But what exactly does this mean for brands and their advertising ventures? We’ve collected all the info, straight from the proverbial horse’s mouth!

Being human on social media is the key to having a successful digital strategy. These platforms are where your brand’s audience is at and what better way to communicate to them than in ways that you can directly reach them, says the team at amaSocial.

Influencers are in the spotlight, which means one mistake can truly cost them their loyal following. That’s why media update’s Talisa Carlson is taking a look at where influencers tend to slip up. Here are some essential tips to ensure that you are better prepared for the online game.

Telling your brand story on social media is a must because it grows your audience and strengthens the connection that you have with them as they get to know you. With so many different platforms available, it's even easier to find and share those stories! But where to start? Here's a few tips.

Facebook has announced the roll-out of Marketplace in 37 countries and territories accross sub-Saharan Africa. Currently available in South Africa, Ethiopia, Kenya and Nigeria, Marketplace aims to be a convenient destination where people can discover, buy and sell items from others in their local communities. 

Social media design is an art — not a second thought. After all, humans are highly visual creatures, and they want their feeds to be filled with striking graphics, high-quality imagery and a good mix of video and animated content.

Social media managers, do you feel like you are constantly glued to your screen — whether it’s your laptop or phone screen? Do you feel like just as one meeting ends the next one begins? “Well, we’ve got some news for you: You are not alone!” says the team at amaSocial.

Social listening is vital for any brand — it doesn't matter if the business has a strong social media presence or not, says the team at amaSocial. The team adds that when it comes to social media, knowing what’s being said about you can be what makes or breaks your reputation.

Google has released the most searched topics on its engine over the past decade. The list reveals that, among other things, South Africans use the Internet to find the answer to pressing questions, stay informed on topical issues and connect to government services. They also use it to search their favourite public figures and look for work, food, entertainment and health information.

Social media news is ever-changing — one day you’re in, and the next day you’re out! From Clubhouse opening to the public to Twitter terminating Fleets, media update’s Taylor Goodman is here to give you the scoop on the latest and greatest.