As new businesses pop up this year, the competition for consumer's attention increases by the tenfold, says Claudia Jeffrey, digital marketer at Assignment Assistance. Jeffrey says that people are not concerned with what website makes it to the top of their search results, just the answer to their query.

The Direct Marketing Association of South Africa (DMASA) has announced that the Assegai Awards for 2020 are open for entries. The awards aim to acknowledge the talented elite whose integrated marketing campaigns deliver exceptional results.

Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Increase your sales conversions strategy overall? Digital marketing can do all of that, and more!

365 Digital — a leading South African independent multi-channel media network — and Anzu.io — the world's most advanced in-game advertising platform — have announced a new partnership to bring immersive in-game ads to South African gamers.

According to the Africa Shared Value Leadership e-Summit, pandemic responses, challenges and the next steps are its focuses. The e-summit says that companies across Africa have taken 'rapid and significant steps' to initiate community emergency relief efforts in the face of the COVID-19 pandemic.

Creative confidence is a must for all marketers, regardless of what industry they work in. This type of confidence ensures that you will be able to keep finding new and creative ways to advertise a product or service.

The IAB South Africa has extended the invitation to IAB South African members to nominate for the new IAB South Africa publisher council chair. Members are requested to complete their IAB South Africa publisher council chair nomination by Wednesday, 3 June at midday.

With the COVID-19 pandemic now having a massive impact on South Africa, business leaders are wrestling with how to continue to build trust and grow reputation in ways that are authentic and helpful in the current climate, says André Müller, corporate affairs director at Pernod Ricard South Africa.

Advert monitoring is a vital tool for any brand to have, but its value has only increased in the current crisis, says the team at Newsclip Media Monitoring.

We are challenging leading brands to rethink their digital marketing strategies in favour of meaningful customer interactions through our Brand Rewards solutions, says Rob Anderson, CEO of Brand Hubb. He believes that brands are presently directing their digital advertising spend to the wrong recipients.