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YOUKNOW Digital partners with Mscsports

YOUKNOW Digital partners with Mscsports

Marketing

YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa, has announced its collaboration with Mscsports. The duo aims to drive additional value in their businesses using the GWI platform and audience insights.

 
YOUKNOW Digital
GWI
digital marketing
marketing partnerships 2021
mscsports
audience insights

The power of herd mentality in marketing

The power of herd mentality in marketing

Marketing

What is herd mentality? Well, this is something ingrained into all of us, as it is a basic human instinct to want to fit in and be accepted. But how does this instinct translate to a powerful marketing resource? Let’s investigate.

 
Herd mentality
Herd mentality in marketing
what is herd mentality
herd mentality examples
Marketing strategies 2021
marketing methods

Hisense launches new campaign

Hisense launches new campaign

Marketing

Hisense, one of the world's leading consumer electronics and home appliances brand, has announced the launch of its 'Live Bold' digital and retail campaign. The initiative is in partnership with club Paris Saint-Germain. 

 
Hisense
Hisense campaigns
SA campaigns
recent campiagns
Live Bold campaign
electronics campaigns
appliances campaigns
Paris Saint-Germain

HelloFCB+ bags account with Lactalis South Africa

HelloFCB+ bags account with Lactalis South Africa

Marketing

HelloFCB+ has announced that, following a strategic and creative pitch, the agency has won an account with Lactalis South Africa to be its integrated marketing communications on its Parmalat, Melrose and President Cheese brands. The account excludes media planning and buying. 

 
HelloFCB+
Lactalis South Africa
integrated marketing communications
marketing news
marketing agencies sa
creative agencies

Ogilvy welcomes James Nicholas Kinney

Ogilvy welcomes James Nicholas Kinney

Marketing

Ogilvy has announced that James Nicholas Kinney has been appointed as its global chief DEI officer and chief people officer for North America. Kinney will oversee all aspects of talent management, recruitment, learning and development, as well as wellbeing.

 
Ogilvy
Ogilvy news
Ogilvy appointments
Marketing appointments
Ogilvy North America
James Nicholas Kinney
talent management
Ogilvy recruitment
Chief People Officer

McCann1886 and Steers launch new TVCs

McCann1886 and Steers launch new TVCs

Marketing

McCann1886 has announced that it is applying the approach and lessons that it learnt during the lockdown phases to Steers' latest campaign. The TVCs and content was shot by Team Best and directed by Asher Stoltz, Bryan van Niekerk and Sifiso Khoza. The post-production was overseen by Mushroom Media.

 
McCann1886
Steers
Steers campaign
Steers lockdown lessons
Steers TVC
Mushroom Media
SA tvcs

Six SA creatives to judge at <i>ADC 100<sup>th</sup> Annual Awards</i>

Six SA creatives to judge at ADC 100th Annual Awards

Marketing

The One Club for Creativity has announced six top creatives from South Africa who will serve at the ADC 100th Annual Awards. The event is one of the world's longest-running global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

 
The One Club for Creativity
ADC 100th Annual Awards
ADC 100th Annual Awards judges
design and advertising awards 2021
SA design awards
SA advertising awards

Eight trends that will affect online retailers in 2021

Eight trends that will affect online retailers in 2021

Marketing

How customers buy products and services online has changed forever because of 2020’s pandemic, says Craig Bellingham, founder and CEO of Studio[K]irmack. Bellingham says that online retail is now the norm and in 2021 immersive, visual experiences will deepen customer immersion. 

 
Online retails trends
Online retails trends 2021
Online retail
Online retails predictions 2021
Online retail strategies 2021

Great customer experiences <i>can</i> be manufactured

Great customer experiences can be manufactured

Marketing

Most businesses understand the importance of customer experience by now, says Brent Haumann, managing director at Striata Africa. Haumann says they know that providing a great customer experience can help their organisation stand out from competitors while fostering loyalty and trust.

 
Customer experience
Customer experience strategies 2021
Customer journey 2021
Customer engagement 2021
Building customer loyalty

<i>Gerety Awards</i> entries for 2021 now open

Gerety Awards entries for 2021 now open

Marketing

The 2021 Gerety Awards have announced that entries for its latest edition are open. The awards have also indicated that its full jury includes more than 180 advertising and marketing leaders from 30 different countries. 

 
Gerety Awards 2021
Gerety Awards deadline for applicants 2021
Gerety Awards entries
Marketing Awards SA 2021
Top Marketing Awards SA 2021
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