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Clockwork wins nine <i>Cannes Lions</i> for Xbox

Clockwork wins nine Cannes Lions for Xbox

Marketing

Clockwork has announced that it has won nine Cannes Lion Awards and five shortlists for its 'Visit Box — The Birth Of Gaming Tourism' campaign for Xbox. In partnership with McCann United Kingdom, Clockwork was responsible for digital production. The campaign sees XBox moving away from traditional gaming and into global travel and tourism exploration. 

 
Clockwork
Cannes Lion Awards
Visit Xbox
Visit box
xbox tourism
xbox campaign
The Birth Of Gaming Tourism
gaming tourism
McCann United Kingdom

Brand positioning through clarity: A Q&A with Diana Springer

Brand positioning through clarity: A Q&A with Diana Springer

Marketing

Brand positioning is key if you want to stand out from your competitors. And if you want to have a distinctive place in your target audience’s memory, you need to have a clear idea of what your brand is all about. But where to begin? Read on to find out!

 
Brand positioning
brand distinctiveness
marketing
market positioning for your brand

Havas SA bags account with DiDi

Havas SA bags account with DiDi

Marketing

Havas has announced that it has recently been appointed as the South African creative agency for e-hailing service DiDi. The brand had a successful pilot programme in Gqeberha in March 2021 and has since launched in Cape Town, planning a full national rollout.

 
Havas
Havas SA
Havas south africa
DiDi
e-hailing
e-hailing service
creative agency
sa creative industry
marketing news

Ogilvy and Sam Coleman direct Volkswagen's new Golf GTI ad

Ogilvy and Sam Coleman direct Volkswagen's new Golf GTI ad

Marketing

Volkswagen has announced the launch of its latest next-generation Golf GTI ad. The TVC was directed by Sam Coleman from Patriot Films and was conceptualised by the Ogilvy team.

 
Ogilvy
Sam Coleman
Volkswagen
Golf GTI
Golf GTI ad
Patriot Films
car TVCs
car ads
south african car ads

The <i>Digital Corporation in South Africa 2021</i> research study released

The Digital Corporation in South Africa 2021 research study released

Marketing

The Digital Corporation in South Africa 2021 research study has been released. The study was conducted by World Wide Worx with the support of Syspro, Dell Technologies, Intel and Cycan. The results revealed a slow-down, despite the expectations that remote working would accelerate digital transformation. 

 
Digital Corporation in South Africa
World Wide Worx
digital transformation
digital transformation in SA
digital acceleration
covid's effect on digital

TBWA and Build it announces brand refresh and new essence

TBWA and Build it announces brand refresh and new essence

Marketing

Build it set out in 2019 with the objective of refreshing its brand and having a broader market appeal, under the term Yes We Can! TBWA Hunt Lascaris Durban, in collaboration with Build it, has now launched the company's new brand essence: 'Yes We Can!' 

 
TBWA
Build it
Build it brand refresh
contemporary brand
brand refresh services
brand identity
Yes We Can!

Four useful tips when navigating social media

Four useful tips when navigating social media

Marketing

Social media is a powerful tool for individuals and businesses alike, says Zubeida Goolam, chief creative officer at Valiant Agency and Wayne Flemming, founder and CEO of Valiant Agency. 

 
Social media
how to use social media
social media tips
social media best practices
social media for business
how to communicate on social media

Out There Media partners with MTN Ghana

Out There Media partners with MTN Ghana

Marketing

Out There Media (OTM), a global leader in mobile advertising, has announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM's award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies. 

 
Out There Media
MTN Ghana
mobile advertising
digital advertising
digital advertising services
mobile engagement

2021 <i>SeeHer Lens Award</i> winner announced

2021 SeeHer Lens Award winner announced

Marketing

The New York Festivals International Advertising Awards® have announced the winner of the inaugural SeeHer Lens Award. The new award honours best-in-class creative film work submitted to the 2021 competition that exemplifies gender equality and accurate portrayals of women and girls in advertising. 

 
SeeHer Lens Award
New York Festivals
NYF
NYF Advertising Awards
gender equality
gender equality award
women in advertising
advertising awards

<i>Assegai Awards</i> calls for entries for 2021 event

Assegai Awards calls for entries for 2021 event

Marketing

The Direct Marketing Association of South Africa (DMASA) have called on applicants to enter the Assegai Awards. The Assegai Direct and Integrated Marketing Awards showcase the industry leaders who have delivered exceptional work over the previous year and have been hosted annually by the DMASA for the past 23 years.

 
Assegai Awards
Marketing Awards
DMASA
DMASA awards
Marketing Association of South Africa
direct marketing
integrated marketing
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