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FCB Joburg and HelloFCB+ bag <i>Gold</i> at <i>#Loeries2020</i>

FCB Joburg and HelloFCB+ bag Gold at #Loeries2020

Marketing

FCB Joburg and HelloFCB+ each bagged Gold Loeries at the 2020 Loeries Creative Week. The event was held between Monday, 16 November and Friday, 20 November.

 
FCB Joburg
HelloFCB+
Loerie Awards 2020
2020 Loerie Awards South Africa
marketing awards South Africa

Starbucks launches its new campaign

Starbucks launches its new campaign

Marketing

Starbucks Southern Africa has announced that it has introduced its campaign, which comprises green cups that turn bright red when filled with a hot drink. The campaign's aim is to encourage consumers to share acts of kindness in celebration of World Kindness Day on Friday, 13 November. 

 
Starbucks campaign
Christmas campaigns 2020
South African Christmas campaigns 2020
Starbuck coffee
Starbucks Christmas products

Samsung named <i>South Africa’s 2020 Favourite Electronic Brand</i>

Samsung named South Africa’s 2020 Favourite Electronic Brand

Marketing

The Sunday Times Top Brands Awards has announced that Samsung has been named South Africa's Favourite Electronic Brand. The brand was additionally certified as the brand with the most growth over the last decade. The award winners were announced on Sunday, 8 November.

 
South Africa’s 2020 Favourite Electronic Brand
Samsung brand 2020
Top brands 2020
Sunday Times Top Brands Awards

Brand / agency co-creation: Are two heads better than one?

Brand / agency co-creation: Are two heads better than one?

Marketing

There is a new type of consumer wooed by an unsurpassed customer experience (CX) that is changing the game for brands worldwide, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that from personalised viewing choices to real-time feedback on trips, brands live in a world where 'instant' is no longer a novelty; seamless transition from tablet to smartphone to desktop is now expectation.

 
Brand partnerships
CX trends and predictions
Customer experience 2020
Customer expectations 2020

The future of packaging post COVID-19

The future of packaging post COVID-19

Marketing

2020 has been full of changes and the world is a very different place from what it was a year ago today, says Raymond Dube, Nampak Liquid Carton's managing director. Dube says that these disruptions within our lives have also affected businesses, and with the world still anticipating a cure for COVID-19, we need to remain cautious and consider the future of the packaging industry. 

 
The future of packaging
Packaging trends SA 2020
COVID-19 packaging
Safe packaging trends 2020
Retailer packaging
Packaging studies and stats

<i>Careers</i> magazine appoints Gugulethu Mhlungu

Careers magazine appoints Gugulethu Mhlungu

Marketing

Careers magazine has announced that award-winning journalist Gugulethu Mhlungu, popularly known as 'Gugs', is the newly appointed editor of Careers magazine. The appointment was effective as of Sunday, 1 November 2020. 

 
Careers magazine
Magazine news SA 2020
Editorial appointments 2020
South African media industry
Media industry news

BrandTruth relaunches as Valiant

BrandTruth relaunches as Valiant

Marketing

BrandTruth, a 51% black female-owned digital-first agency, and its partners have reshaped the newly named company with more services to help their clients across Africa grow and to deliver business results. 

 
BrandTRuth
Valiant marketing agency
Digital agency 2020
SA digital agency 2020
Black-owned digital agencies

Is Black Friday even relevant in 2020?

Is Black Friday even relevant in 2020?

Marketing

2020 has seen consumers saving their cash, hoping to grab a bargain, and companies dealing with a tough financial year in terms of moving unwanted stock and a decline in almost all verticals since March, says Zanthé Agrela, new business manager at Arc Interactive. Agrela considers the relevance of Black Friday in 2020 in light of these circumstances. 

 
Black Friday
Black Friday 2020
Customer behaviour stats 2020
Black Friday customer behavior 2020
Buying behaviour Black Friday 2020
Black Friday 2020

Esprit South Africa launches its '#OwnYourSpace' campaign

Esprit South Africa launches its '#OwnYourSpace' campaign

Marketing

Esprit has announced that it has launched a new campaign with the aim to take a stand on social distancing. The campaign, titled '#OwnYourSpace', calls on the brand's consumers to stand with it. 

 
Esprit South Africa
Esprit South Africa campaign 2020
Social distancing campaigns
COVID-19 campaigns 2020
'#OwnYourSpace' campaign

Hoorah Digital welcomes Mark Tomlinson

Hoorah Digital welcomes Mark Tomlinson

Marketing

Hoorah Digital has announced that Mark Tomlinson, who is renowned in the industry as one of the foremost digital minds, has become the latest addition to its team. As chief innovation officer, he will employ his understanding of the nuances and opportunities within the digital space to drive excellence and measurable results. 

 
Hoorah Digital
Marketing agencies SA 2020
Mark Tomlinson
Digital marketing 2020
Marketing industry appointments 2020
Marketing industry news SA
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