The use of Artificial Intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated, says Ashleigh Wainstein, director of Martech firm, Social Places.

Content fatigue can take hold real quick if you don’t try to fight it. Constantly creating content to ensure that your marketing stays top notch can take its toll sometimes. That’s why it is so important to ensure that you take control of content fatigue and show it the door.

Riverbed is celebrating the win of two Gold Assegai Awards for its Aware.Org 'One on Nicol' campaign in both the Face-to-Face Activations/Field Marketing and Social Media (Social Media Platforms) categories.

Wunderman Thompson, formerly Wunderman South Africa, has won the Standard Bank Specialist Digital business in a five-way pitch against Deloitte Digital, Accenture Interactive, VMLY&R and Flume.

The winners of the 2019 Assegai Awards have been announced. The ceremony was held at The Polo Room/Inanda Club on Thursday, 7 November.

Marketing strategies are used by businesses to promote their products and services. But today, we’re going back to the basics to explore the definitions of four types of marketing that are used daily. media update’s Emma Beavon walks you through four of the most prominent types of marketing.

Standard Bank has embarked on a new outdoor campaign with Airport Ads, which aims to leave a lasting impact on travellers making their way through the O.R. Tambo International Airport.

JUSTPALM.com, a mobile marketing and rewards agency, has scooped another international accolade, taking Bronze at the Mobile Marketing Association (MMA) SmartiesX Awards. This comes just two weeks after the agency won two Smarties at the South African MMA event.

The first Nedbank IMC Bursary announced its 2019 winners. In addition to launching the bursary programme, in partnership with MSC Education Holdings, the conference owner Dale Hefer has made over R200 000 worth of entry discounts available to young, black marketers for the 2019 and 2020 conferences.

Why would any user stop, take notice and act on your call to action? Because they trust your brand, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGTL. Goolam says that this trust is built on a brand's credible and constant visibility.