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Five organic SEO practices to implement in 2020

Five organic SEO practices to implement in 2020

Marketing

As new businesses pop up this year, the competition for consumer's attention increases by the tenfold, says Claudia Jeffrey, digital marketer at Assignment Assistance. Jeffrey says that people are not concerned with what website makes it to the top of their search results, just the answer to their query.

 
SEO practices to implement
Organic SEO practices 2020
SEO trends and practices 2020
Tips for SEO 2020

2020 <i>Assegai Awards</i> open for entries

2020 Assegai Awards open for entries

Marketing

The Direct Marketing Association of South Africa (DMASA) has announced that the Assegai Awards for 2020 are open for entries. The awards aim to acknowledge the talented elite whose integrated marketing campaigns deliver exceptional results.

 
Assegai Awards 2020
Direct Marketing Association of South Africa
marketing awards 2020

A marketer's guide to growing sales through digital

A marketer's guide to growing sales through digital

Marketing

Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Increase your sales conversions strategy overall? Digital marketing can do all of that, and more!

 
Sales pitch
Digital marketing
Paywalls
Social Media
Media marketing
Social marketing
Virtual marketing

365 Digital and Anzu.io brings in-game ads to SA

365 Digital and Anzu.io brings in-game ads to SA

Marketing

365 Digital — a leading South African independent multi-channel media network — and Anzu.io — the world's most advanced in-game advertising platform — have announced a new partnership to bring immersive in-game ads to South African gamers.

 
365 Digital and Anzu.io partners
In-game advertising e-sports 2020
Gaming advertisements 2020

<i>Africa Shared Value Leadership e-Summit</i> looks at COVID-19 relief efforts

Africa Shared Value Leadership e-Summit looks at COVID-19 relief efforts

Marketing

According to the Africa Shared Value Leadership e-Summit, pandemic responses, challenges and the next steps are its focuses. The e-summit says that companies across Africa have taken 'rapid and significant steps' to initiate community emergency relief efforts in the face of the COVID-19 pandemic.

 
Shift Impact Africa eSummit
Africa Shared Value Leadership eSummit 2020
Business Leader digital Summits 2020
Shift Impact Africa business events online

Three reasons why marketers need creative confidence

Three reasons why marketers need creative confidence

Marketing

Creative confidence is a must for all marketers, regardless of what industry they work in. This type of confidence ensures that you will be able to keep finding new and creative ways to advertise a product or service.

 
Creative confidence
marketer’s personality
reasons for creative confidence
marketers and creative confidence
creative confidence and marketers

IAB SA calls for council chair nominations

IAB SA calls for council chair nominations

Marketing

The IAB South Africa has extended the invitation to IAB South African members to nominate for the new IAB South Africa publisher council chair. Members are requested to complete their IAB South Africa publisher council chair nomination by Wednesday, 3 June at midday.

 
IAB South Africa members new chair
IAB SA council chair nominations 2020
IAB SA news and updates
IAB SA membership

What authentic help from brands during COVID-19 looks like

What authentic help from brands during COVID-19 looks like

Marketing

With the COVID-19 pandemic now having a massive impact on South Africa, business leaders are wrestling with how to continue to build trust and grow reputation in ways that are authentic and helpful in the current climate, says André Müller, corporate affairs director at Pernod Ricard South Africa.

 
How brands can help during lockdown
Tips for brands helping the community during lockdown
COVID-19 community help ideas

Three reasons why brands should invest in ad monitoring in 2020

Three reasons why brands should invest in ad monitoring in 2020

Marketing

Advert monitoring is a vital tool for any brand to have, but its value has only increased in the current crisis, says the team at Newsclip Media Monitoring.

 
The importance of advert monitoring 2020
advert monitoring
why advert monitoring matters
advertising service
tool for advertisers

Loyalty provides a priceless opportunity to get to know customers

Loyalty provides a priceless opportunity to get to know customers

Marketing

We are challenging leading brands to rethink their digital marketing strategies in favour of meaningful customer interactions through our Brand Rewards solutions, says Rob Anderson, CEO of Brand Hubb. He believes that brands are presently directing their digital advertising spend to the wrong recipients.

 
The importance of loyalty in brand marketing
How to get loyal customers
Why customer loyalty is valuable
How to get to know customers
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