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The power of marketing to drive societal change

The power of marketing to drive societal change

Marketing

Creativity can be a source of growth and for good, says South African Breweries' (SAB) corporate brand director Sphe Vundla. Vundla adds that when it comes to leading the creativity of the biggest brands and businesses in our society, we have the distinguished opportunity and privilege to be able to shape culture and set trends.

 
SAB Breweries
marketing for the better
cultural relevance
universal resonance
marketing campaigns
South African Breweries
SAB Maketing campaigns
SAB Effie award

Digify Africa and SEDA host Leaping over Levels event

Digify Africa and SEDA host Leaping over Levels event

Marketing

Digify Africa, with the support of Meta and the Small Enterprise Development Agency (SEDA), will be hosting the Leaping over Levels event. This virtual roundtable aims to celebrate women in business and their contributions to building a strong SME economy. The event will take place on Friday, 19 August from 11:00 to 12:30.

 
Digify Africa
SEDA
Leaping over Levels
Leaping over Levels event
Meta
Women in Business
SEDA Women
Small Enterprise Development Agency
virtual roundtable
virtual roundtable event
women in business
digital amrketing
digital marketing roundtable

MMA South Africca announces 2022 board of directors

MMA South Africca announces 2022 board of directors

Marketing

The MMA South Africa (SA) has announced the appointment of its new board for 2022. The board comprises of 20 board members and strategic partners who aim to drive the direction of the organisation over the next two years and further. Its mission is to architect the future of marketing.

 
MMA SA board of directors
MMA SA
marketing industry
digital industry
digital marketing industry
SA digital industry
MMA SA digital marketing
marketing news

VMLY&R South Africa welcomes new head of customer experience

VMLY&R South Africa welcomes new head of customer experience

Marketing

VMLY&R South Africa has announced that it has appointed award-winning innovator and entrepreneur Imran Patel to head up its customer experience offering. Patel's portfolio includes delivering customer experience, user experience design and user interface design. 

 
VMLY&R
VMLY&R South Africa
customer experience
CX
head of customer experience
Imran Patel
user experience
user experience design
user interface design

Meta Media reports on media inflation in South Africa

Meta Media reports on media inflation in South Africa

Marketing

Mike Leahy from Meta Media has reported on the latest statistics from Media Inflation Watch. According to Media Inflation Watch, the overall media inflation for Q1 of 2022 has an average media inflation of 16.98% across all media — and at 24.45%, TV has impacted media inflation the most.

 
Media Inflation in South Africa
Media Inflation
TV Inflation
Media Inflation statistics
SA TV Inflation
TV
TV Statistics
TV Rates
Radio Statistics
Radio
Print
Print Rates

Ogilvy and Cadbury win <i>Gold</i> at 2022 <i>Marketing Achievement Awards</i>

Ogilvy and Cadbury win Gold at 2022 Marketing Achievement Awards

Marketing

Ogilvy South Africa has announced that it has picked up three wins at the 2022 Marketing Achievement Awards (MAAs) for Cadbury's 'In Your Own Words' campaign. This advertising campaign sought to unleash the power of human generosity while raising the level of literacy in the country.

 
Ogilvy
Cadbury
Marketing Achievement Awards
2022 Marketing Achievement Awards
Marketing awards
2022 MAA Awards
2022 marketing awards
In Your Own Words
In Your Own Words campaign
Cadbury campaign

Tractor Outdoor launches DOOH network to SA’s communities

Tractor Outdoor launches DOOH network to SA’s communities

Marketing

Tractor Outdoor has announced the launch of a new initiative to support South Africa's communities — a local events platform that will allow schools, charities, churches and other community organisations to promote events in their neighbourhood — free of charge. According to Tractor Outdoor, all events will be posted at the company's discretion.

 
Tractor Outdoor
DOOH
DOOH Campaigns
DOOH South Africa
ooh campaigns
Tractor Outdoor local events
DOOH local events
OOH
SA OOH
SA DOOH

HelloFCB+ and Fuelcontent launches investing TVC

HelloFCB+ and Fuelcontent launches investing TVC

Marketing

HelloFCB + and Fuelcontent have partnered to launch a TVC that helps Ninety One's audience change how they see investing. Ninety One, an accomplished and decorated asset manager, started from a small start-up in South Africa to a global investment manager.

 
HelloFCB+
Fuelcontent
HelloFCB+ investing TVC
Fuelcontent investing TVC
Marketing news
Ninety-One
Ninety-One TVC
Ninety-One invest

Red & Yellow Creative School of Business reports on the <i>Creating Meaning in the Metaverse</i>

Red & Yellow Creative School of Business reports on the Creating Meaning in the Metaverse

Marketing

The Red & Yellow Creative School of Business has given feedback on the Creating Meaning in the Metaverse summit. The summit's aim was to celebrate the next frontier of the Internet and the future of learning.

 
Red & Yellow Creative School of Business
Creating Meaning in the Metaverse
metaverse
Sea Monster
Metaverse insights
Metaverse summits
Digital summits
NFT

<i>Connected Womxn Shapeshifter</i> calls for entries

Connected Womxn Shapeshifter calls for entries

Marketing

The Interactive Advertising Bureau (IAB) Transformation Council has announced that nominations for the Connected Womxn Shapeshifters event are now open. According to the council, entries have opened across five categories.

 
Connected Womxn Shapeshifter
IAB Transformation Council
Connected Womxn
Connected Womxn Shapeshifter entries
Shapeshifters
media and marketing industries
media industry
marketing industry
Women in marketing
Women in media
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