Chicken Licken^® has set out to pay homage to everyday South Africans who have "kept the country’s soul aflame through these tough times." Together with its brand and communications agency, Joe Public, it created a new brand film titled 'Soul Food^® for a soulful nation', which aims to honour everyday entertainers.

FNB has announced that the latest 2020 Brand Finance® Africa Annual Survey has named FNB as the most valuable banking brand for the third year in a row. The FNB brand has been valued at R23.9-billion.

Every cloud has a silver lining and in adversity, there is opportunity, says Devon Meerholz, chief creative and operations officer at IMImobile South Africa. Meerholz says that even when billions of human beings are forced to wear masks, just to ensure their own survival, we can still speak of opportunity. 

The DMASA has announced the launch of the Data Protection Compliance Programme (DPCP). Following the DNC, which has strived to protect both consumers and business for over five years, the DPCP has been developed to meet the sections of POPI. The programme additionally helps businesses to navigate the path of corporal compliance. 

The retail experience for South African consumers and businesses has certainly changed in the past few months, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. 

The Open Chair initiative was created to assist in growing the advertising industry, and to grow what it is missing —  women in leadership roles. The initiative facilitates open discussions between young women just starting their careers and industry legends at the top of their game.

Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update's Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn't the best option.

The terms ‘brand’ and ‘branding’ are often used interchangeably, but this is a definite marketing faux pas. Understanding the difference between the two is more than just semantics — it’s about understanding the functionality of a core marketing tool.

The COVID-19 pandemic has been the biggest test and the greatest opportunity for marketers; it has affected how they seek to maintain, expand and enhance awareness of their brands and relationships with their customers, says Mandisa Ntloko-Petersen, chief marketing officer at BCX.

We've been through 9 / 11, load shedding and one of the worst droughts our country has ever seen, says Chris Botha, group managing director at Park Advertising. Botha says that now, in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all the better.