Laliga has created a logo and brand identity for EIClasico, the match that pits FC Barcelona and Real Madrid against each other each season. The aim of the rebrand is to give the showdown a unique and recognisable visual identity. 

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the marketing director of creative agency Halo, on why emotional marketing is a must for all brands.

Grafton Everest, a lounge furniture retailer, has been nominated for two awards for its 'Ultra Flop' advert at the Supersonic New Generation Awards. The awards were held in partnership with its agency Penquin. 

The Nedbank IMC 2021 has released its conference paper, which was developed from the virtual conference of the same name. The event attracted more than 1 300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. 

Data breaches are expensive and cost South African businesses more than R40-million in 2020 alone, says Desirée Gullan, executive creative director of G&G Digital. Gullan adds that data breaches aren't good news for customers who are at risk of identity theft, credit card fraud and question whether businesses can protect their valuable information.

News24, in partnership with Adcock Ingram OTC, is spearheading the fourth season of the 'Sponsors of Brave' campaign. In its latest season, the campaign is calling on all South African residents to 'Be Brave, Mzansi' and to do the 'Dance of Brave'. 

The Gerety Awards have announced that the 2021 Agency of the Year is Cossette and Network of the Year has gone to McCann Worldgroup. The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has also revealed the winning work that earned the programmes top honors for its 2021 competition. 

Correlate Digital, a digital marketing agency, has been appointed by Caribbean-based Caribshopper. South African-based Correlate Digital will assist Caribshopper in building its global presence, covering digital strategy, analytics, email and content marketing, as well as paid media activations and communication for the brand. 

The 2021 Pendoring Awards has been calling for entries from across the marketing and advertising industry. Adding to this, the awards are in search of 'MsanziGlots' — those who can speak all ten indigenous languages in South Africa. These individuals stand a chance of winning R40 000 and a chance of making an appearance at the awards ceremony in October.  

Paul Jackson, Grey / WPP Liquid's CEO, has been selected as a judge for the Global Best of the Best in the 2021 Effie Awards. The best of all the Gold and Grand Effie Awards from the 50+ Effies Awards programmes across the world are judged amongst leading industry experts.