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Chicken Licken<sup>®</sup> celebrates SA's everyday lockdown entertainers

Chicken Licken® celebrates SA's everyday lockdown entertainers

Marketing

Chicken Licken® has set out to pay homage to everyday South Africans who have "kept the country’s soul aflame through these tough times." Together with its brand and communications agency, Joe Public, it created a new brand film titled 'Soul Food® for a soulful nation', which aims to honour everyday entertainers.

 
Chicken Licken
Soul Food for a soulful nation
Chicken Licken advert 2020
Chicken Licken TVC 2020
Joe Public

FNB named as most valuable banking brand for third year in a row

FNB named as most valuable banking brand for third year in a row

Marketing

FNB has announced that the latest 2020 Brand Finance® Africa Annual Survey has named FNB as the most valuable banking brand for the third year in a row. The FNB brand has been valued at R23.9-billion.

 
FNB Bank 2020
Best banking brand in SA 2020
Most valuable banking brand in South Africa
Brand Finance® Africa Annual Survey

Mobile is showing marketers the way

Mobile is showing marketers the way

Marketing

Every cloud has a silver lining and in adversity, there is opportunity, says Devon Meerholz, chief creative and operations officer at IMImobile South Africa. Meerholz says that even when billions of human beings are forced to wear masks, just to ensure their own survival, we can still speak of opportunity. 

 
Mobile marketing trends and predictions SA 2020
Trends for mobile marketing
Mobile marketing during COVID-19
Marketing trends 2020
Marketing strategies 2020

DMASA announces the launch of DPCP

DMASA announces the launch of DPCP

Marketing

The DMASA has announced the launch of the Data Protection Compliance Programme (DPCP). Following the DNC, which has strived to protect both consumers and business for over five years, the DPCP has been developed to meet the sections of POPI. The programme additionally helps businesses to navigate the path of corporal compliance. 

 
DMASA data protection 2020
POPI Act 2020
POPI data protection compliance programme

Rethinking retail: A new e-commerce era has arrived

Rethinking retail: A new e-commerce era has arrived

Marketing

The retail experience for South African consumers and businesses has certainly changed in the past few months, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. 

 
Rethinking retail 2020
Retail in South Africa 2020
e-commerce and retail 2020

Open Chair creates space for women at the boardroom table

Open Chair creates space for women at the boardroom table

Marketing

The Open Chair initiative was created to assist in growing the advertising industry, and to grow what it is missing —  women in leadership roles. The initiative facilitates open discussions between young women just starting their careers and industry legends at the top of their game.

 
Open Chair
Creative Circle
Loeries
Women in marketing
Suhana Gordhan
Simoné Bosman

Infographic: Hiring digital marketing unicorns might not be the way to go

Infographic: Hiring digital marketing unicorns might not be the way to go

Marketing

Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update's Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn't the best option.

 
Digital marketing unicorns
unicorns in digital marketing
unicorns in the marketing industry

Brand versus branding: What’s the difference?

Brand versus branding: What’s the difference?

Marketing

The terms ‘brand’ and ‘branding’ are often used interchangeably, but this is a definite marketing faux pas. Understanding the difference between the two is more than just semantics — it’s about understanding the functionality of a core marketing tool.

 
Branding
Brand
What is branding
the difference between brand and branding

Marketing in the time of the coronavirus

Marketing in the time of the coronavirus

Marketing

The COVID-19 pandemic has been the biggest test and the greatest opportunity for marketers; it has affected how they seek to maintain, expand and enhance awareness of their brands and relationships with their customers, says Mandisa Ntloko-Petersen, chief marketing officer at BCX.

 
Marketing industry during coronavirus
Opportunities for the marketing industry
Opportunities for marketers during COVID-19
Customer relationships tips 2020

Crazy times will change our behaviour forever

Crazy times will change our behaviour forever

Marketing

We've been through 9 / 11, load shedding and one of the worst droughts our country has ever seen, says Chris Botha, group managing director at Park Advertising. Botha says that now, in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all the better.

 
Trends and predictions post-COVID-19
Impact of COVID on society
Impact of COVID on advertising 2020
Park Advertising
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