Digify Pro celebrates its 60 graduates

Digify Pro celebrates its 60 graduates

Marketing

Digify Africa, in partnership with Facebook, has announced the graduation of 60 young people who have completed the Digify Pro programme in Johannesburg , Lagos and Durban. The intensive 10-week Bootcamp, which is powered by Facebook, took trainees through the full spectrum of digital marketing — from SEO to content marketing.

 
Digify Pro programme 2019
Facebook digital marketing bootcamp
digital marketing youth empowerment bootcamp SA

How to do your brand’s marketing, <i>947</i> style

How to do your brand’s marketing, 947 style

Marketing

947’s marketing strategy is definitely something that all South African brands should take a deeper look at. media update’s Talisa Jansen van Rensburg explains why this radio station’s strategy works so well, and how brands can incorporate it into their own.

 
947 marketing strategy
947 radio station
947 loves you

Dettol launches its new campaign

Dettol launches its new campaign

Marketing

Dettol, Reckitt Benckiser's 80-year-old brand, has announced the launch of its new TVC. This is to reinforce its 'protection as strong as a mother's love' positioning. The campaign includes a bar soap TVC from its advertising agency McCann1886. The TVC aired locally from Saturday, 23 November.

 
Dettol campaign 2019
SA campaign TVC 2019
advertising agency McCann1886

10 marketing tips for the business owner

10 marketing tips for the business owner

Marketing

Successful marketing is just as much about following the right processes as it is about creative and effective outputs, says Bernard Jansen, marketing consultant and founder of Firejuice. Jansen says that you can't expect magic to happen without applying some method.

 
Marketing strategies 2019
Marketing for business 2019
how to market your business 2019

Van Schaik enters the school market

Van Schaik enters the school market

Marketing

Van Schaik Bookstore, traditionally a supplier of academic books to tertiary institutions, is now supplying textbooks, study aids and stationery for school going children across South Africa.

 
Van Schaik market 2019
Van Schaik schoolbooks order online 2019
tertiary textbooks online store 2019

Digital online research advances, but Africa lags behind

Digital online research advances, but Africa lags behind

Marketing

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

 
Digital online research Africa 2019
digital developments Africa 2019
African stats online research 2019

Three ways to maximise opportunities during the festive shutdown

Three ways to maximise opportunities during the festive shutdown

Marketing

Business owners never stop thinking about work — even on holiday, says Mark Stecker, CEO of Firewater. Stecker says that its often a reset period where business owners get the chance to think about the year ahead, and, by using social media strategically, your company can capitalise on that.

 
Marketing in the festive season
digital marketing strategies
Festive season marketing strategies 2019

Infographic: Three steps to identifying actionable metrics

Infographic: Three steps to identifying actionable metrics

Marketing

In the digital era, metrics are ubiquitous. And measuring all of them often leaves you with masses of data and no idea how to interpret it. Luckily, media update’s Aisling McCarthy is here to help you identify actionable metrics — all in a nifty infographic. Ready to learn more about metrics?

 
Identifying actionable metrics
Avoid vanity metrics
Understanding metrics

TRACE Mobile celebrates its TRACE Troops employment initiative

TRACE Mobile celebrates its TRACE Troops employment initiative

Marketing

TRACE Mobile, the first lifestyle network developed for the South African youth by the youth, celebrates the impacts that its TRACE Troops employment initiative has had on the lives of South Africa's youth. As a part of the programme four 'troops' were given the opportunity to be part of the brand's latest advertisement.

 
TRACE Troops employment initiative
South African youth employment drive 2019
youth employment drive South Africa
TRACE Mobile youth empowerment drive

Tractor Outdoor appeals to outdoor media owners and municipalities

Tractor Outdoor appeals to outdoor media owners and municipalities

Marketing

When it comes to reaching audiences and delivering overall exposure, outdoor media is the best option after TV and in-store advertising, beating not just Facebook but all other media. This is according to research conducted in South Africa by Kantar, the international data company.

 
Tractor Outdoor billboard complaince 2019
South African billboard erection compliance
outdoor media billboards South Africa 2019
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