Psychological pricing is a phenomenon that many marketers incorporate into their strategies. Because buying pivots on the mind of the consumer, it’s important to consider how to price items so that they may be processed well psychologically. Curious about this? Then let's solve the numbers game called pricing!

The New York Festivals (NYF) has announced that entries for the awards are now open and that it will resume in-person. The competition receives entries from more than 60 countries and is judged by more than 400 members of NYF's executive jury and grand jury, who collectively cast their votes to select the year's trophy-winning work. 

Toyota has announced that, in light of its 60 years of mobility in South Africa, it has launched a new TVC that was developed by FCB Joburg. The ad is a tribute to the brand's loyal customer base, as well as a reaffirmation of the company's commitment to the people of South Africa. 

Grey Advertising South Africa has announced that it was named the 2021 AdFocus Agency of the Year in the Mid-size Agency category, which is traditionally the most hotly contested. According to the agency, this proves that Grey is adept at leveraging a climate of uncertainty and ambiguity to its own advantage. 

New Media, a South African content marketing agency, has announced that it won six awards at the International Content Marketing Awards in London. This included one with its in-house tech solutions agency Swipe iX. New Media won Gold in two categories, Silver in one and Bronze in three.

Have you heard of Generation C, or the Connected Generation? Either way, you have definitely seen them, says Bonnie Currin from Current Consulting. Currin adds that understanding this generation will allow you to develop content that will better engage them and that, as a content marketer, connecting well with these consumers means connecting well with their communities.

A new Chief Marketing Officer (CMO) Council report has been released, which looks at the buying behaviour of consumers in the United States. The report indicates that behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories. 

Incubeta has been appointed as the digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 

All Gold Tomato sauce has announced the launch of its 'Crammed Full of Goodness' campaign with FCB Joburg. The ad celebrates innovation and product goodness and aims to highlight unmatched quality with no preservatives, thickeners, or colourants. 

The winners of the 2021 Financial Mail AdFocus Awards were announced on Wednesday, 24 November. The announcements were made during an event in Johannesburg that streamed online. The awards celebrate advertising's 'game-changers'. Joe Public United Johannesburg was awarded as the Overall Agency of the Year and 15 other awards were presented.