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How word-of-mouth marketing has changed its gameplan but not its clout

How word-of-mouth marketing has changed its gameplan but not its clout

Marketing

With the public influence online being an atomic conduit of marketing, word-of-mouth marketing (WOMM) is no longer reserved for the offline arena, says Pieter Groenewald, CEO of Nfinity. Groenewald adds that digital integration has made online an adrenalised distribution channel that bullet-trains references, recommendations and reviews through communities and economies.

 
Marketing
word of mouth
word of mouth marketing
WOMM
online marketing
marketing strategies
marketing online
word of mouth marketing online
influencer

Discovery Invest announces retirement campaign

Discovery Invest announces retirement campaign

Marketing

Discovery Invest has launched a new campaign, which aims to inform people that they are never too young to start investing for retirement. According to the National Treasury, South Africans generally need more awareness of investments and savings in general.

 
Discovery
Invest Retirement campaign
marketing campaign
Discovery marketing campaign
Discovery investment

Provantage Media Group launches Spaza Media<sub>™</sub>

Provantage Media Group launches Spaza Media

Marketing

PMG, through its brand activation agency, has announced the launch of Spaza Media™. According to the group, it is an impactful advertising solution designed to foster small enterprise development and job creation within township communities.

 
Provantage Media Group
Spaza Media
PMG
BBEEE initiatives
Spaza shop marketing
Spaza marketing

Why localisation is critical when entering new markets

Why localisation is critical when entering new markets

Marketing

Any organisation that aspires to make its mark in a new region needs to have a strong localisation strategy. It needs to be able to help the organisation ingratiate itself with the locals, earn their trust and eventually build brand loyalty, says Andrew Bourne, regional manager at Zoho.

 
localisation
localisation in marketing
entering new markets
how to enter into new markets
build brand loyalty
how to build brand loyalty
localisation strategy

KFC, Ogilvy and Waze launch Ramadaan Redirect

KFC, Ogilvy and Waze launch Ramadaan Redirect

Marketing

KFC South Africa and Ogilvy have partnered with Waze, the largest mobile navigation app in the country. The trio has created the KFC Ramadaan Redirect. This real-time Waze detour aims to help those observing fast across South Africa during Ramadaan avoid KFCs when commuting to and from mosques.

 
KFC
Ogilvy
Waze
Ramadaan
Ramadaan Redirect
mobile navigation app
KFC Ramadaan Redirect
mosques
detour
avoid KFC during Ramadaan

<em>New York Festivals<sup>®</sup> AME awards<sup>®</sup></em> announces grand jury

New York Festivals® AME awards® announces grand jury

Marketing

The New York Festivals® AME Awards® has announced the AME Awards Social Equality — DE&I grand jury. Ten industry executives will judge all campaigns entered into the AME's Creativity for Positive Impact: Social Equality — Diversity, Equity and Inclusion category.

 
New York Festivals
AME Awards
NYF Grand Jury
AME Awards jury
NYF grand jury
Aki Spicer
marketing awards

<em>DStv Content Creator Awards</em> to host The Kasi Marketing Lab

DStv Content Creator Awards to host The Kasi Marketing Lab

Marketing

DStv Content Creator Awards has announced that it is in full swing. The awards say that in addition to shining a light on existing creators, there is a need to find and support emerging creators. There are so many people out there who may want to explore content creation as a way of earning a living, but they don't necessarily have the know-how or resource to do so.

 
DStv Content Creator Awards
The Kasi Marketing Lab
Isivivana Centre
One-eyed Jack
DStv
TikTok
INJOZI
Mushroom Productions
Humanz Steyn
Entertainment Entrepreneurs Organisation
Silulo Technologies

RMB launches new brand campaign

RMB launches new brand campaign

Marketing

RMB, a division of FirstRand Bank Limited, has announced the launch of a new brand campaign titled, 'Our talent is how we do both'. The campaign is aimed to speak to the bank's ability to deliver on seemingly disparate objectives. The campaign is being flighted on airport billboards, digital and social media channels, print, radio and film / TV.

 
RMB
FirstRand Bank Limited
FirstRand Bank campaign
RMB Campaign
Marketing campaign
OOH campaign

Savanna Cider launches GUGU

Savanna Cider launches GUGU

Marketing

Grey / WPP Liquid and Savanna Cider have introduced GUGU, a voice assistant that is intended to bring its Chilled Chilli cider to the people. This follows Savanna Premium Cider's latest product launch, the Savanna Chilled Chilli with hints of Chilli and Ginger.

 
Savanna Cider
Grey / WPP Liquid
Chilled Chilli
GUGU
Savanna Cider chilli
voice assistant
savanna voice assistant
sa voice assistant
black twitter

Does sentiment <em>really</em> sell?

Does sentiment really sell?

Marketing

It's all about what you say, and how you say it. To be at the top of your marketing game, you first need to understand the magic of selling your brand. Let's find out how adding sentiment to your marketing strategy will create that secret potion!

 
Sentiment
Does sentiment really sell
Emotion in marketing
Empathy
Sales
Consumer
Marketers
Marketing
Consumer market
Selling intention
Intentional marketing
Sentiment analysis
Market sentiment
sentiment in marketing
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