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BooYaa Golf and the Bomb Squad Unveils Golf Collection

BooYaa Golf and the Bomb Squad Unveils Golf Collection

Marketing

BooYaa Golf, South Africa's premier golf apparel brand, and the Bomb Squad have teamed up on a new, proudly South African golf collection that aimed to bring rugby's intensity and unity to the fairways with bold design, premium performance and everyday wearability.

Peach Payments Launches AI Avatar

Peach Payments Launches AI Avatar

Marketing

Pan-African payment gateway Peach Payments has developed an avatar aimed to help its merchants unpack the findings of the Online Retail in South Africa 2025 report.

How Purpose-Driven Partnerships Win Fans and Build Legacy

How Purpose-Driven Partnerships Win Fans and Build Legacy

Marketing

In today's crowded marketplace, brands are constantly seeking authentic ways to connect with consumers beyond traditional advertising. The most effective strategy isn't about simply buying an audience, but about building meaningful relationships through shared passions. 

OLIVER South Africa Wins Four Top Honours at <i>The Mark Awards</i> 2025

OLIVER South Africa Wins Four Top Honours at The Mark Awards 2025

Marketing

OLIVER South Africa has been recognised amongst the country's most effective in-house agency partners, winning Best of Show and Gold in Experience, plus two Bronzes in Innovation at the recent The Mark Awards 2025.

Why South African Businesses Must Rethink Digital Resilience

Why South African Businesses Must Rethink Digital Resilience

Marketing

The familiar ping of a server response once defined business continuity. If the lights on the dashboard were green, operations were deemed healthy. Still, for South African enterprises navigating today's complex digital landscape, this binary view of availability has become outdated, says Pieter le Roux, Head of Cloud Technical and Pre-Sales at Altron Digital Business.

From Book to Blockbuster: Marketing Takeaways From The Summer I Turned Pretty

From Book to Blockbuster: Marketing Takeaways From The Summer I Turned Pretty

Marketing

The Summer I Turned Pretty is all the proof you need that fan-first marketing works. Venelize de Lange from media update shows how Jenny Han's fandom, Taylor Swifts soundtracks and fan-driven content turned a YA romance into a blockbuster brand.

Your AI Strategy Won’t Matter if Trust Isn’t on the Table

Your AI Strategy Won’t Matter if Trust Isn’t on the Table

Marketing

Trust is not a machine-made thing. In a world moving faster than a generated bot prompt, we tend to forget that human engagement is still the bedrock of marketing. Today's businesses need to find the balance between Artificial Intelligence (AI) and Human Intelligence (HI), says Murray Legg, Co-founder of Webfluential.

Future Shopper Report Released

Future Shopper Report Released

Marketing

50% of South African shoppers surveyed often abandon purchases because the digital experience offered by major retailers is too frustrating and 59% are excited by the prospect of having their own AI agent to shop on their behalf.

Tractor Unveils New Premium Cladding for its DOOH Network

Tractor Unveils New Premium Cladding for its DOOH Network

Marketing

Leading out of home (OOH) media owner Tractor Outdoor has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network while ensuring advertisers enjoy greater visibility and brand safety.

R17 Ventures AG Wins Multiple Awards at <i>Web Excellence Awards</i>

R17 Ventures AG Wins Multiple Awards at Web Excellence Awards

Marketing

On Monday, 22 September, digital marketing agency, R17 Ventures AG, has announced that the agency walked away with sixteen awards at the 16th season of the Web Excellence Awards, a global competition recognising innovation and achievement in digital marketing.

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