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Conversation LAB appoints Uyanda Manana as its new MD

Conversation LAB appoints Uyanda Manana as its new MD

Marketing

Conversation LAB has appointed Uyanda Manana as its new managing director. The appointment forms part of the agency's goal to drive change, build relevance and champion diversity. In doing so, it has also sold shares to several rising stars in the industry.

 
Conversation LAB
new appointment
Conversation LAB managing director
marketing appointment

Smarketing — What’s that all about?

Smarketing — What’s that all about?

Marketing

Smarketing — or sales and marketing — teams are often seen as two separate entities within a business. However, these departments really are two halves of the same team, one that is geared towards generating revenue.

 
Smarketing
What is smarketing
smarketing definition
marketing
sales

FNB announces the launch of its new brand campaign

FNB announces the launch of its new brand campaign

Marketing

FNB has announced the launch of its new brand campaign, which calls on South Africans to rally behind local businesses to help rebuild the economy. The new campaign launched nationwide across outdoor, television and digital on Thursday, 30 July.

 
FNB brand campaign 2020
brand campaign South Africa
rebuilding the economy
marketing campaign 2020

Brave Group announces the launch of '#KnowYourPlace'

Brave Group announces the launch of '#KnowYourPlace'

Marketing

Brave Group has announced the launch of the Sowetan's '#KnowYourPlace' creative campaign. The campaign was conceptualised and developed by House of Brave, the group's full-service advertising brand specialist agency.

 
Brave Group
Sowetan #KnowYourPlace campaign
#KnowYourPlace
House of Brave
marketing campaign 2020

Why harnessing the power of AI will drive business success

Why harnessing the power of AI will drive business success

Marketing

Artificial intelligence (AI) is in the spotlight — and with good reason, says Michelle McGowan, head of marketing and CE product marketing manager at LG Electronics South Africa. McGowan says that SA brands have been adopting this technology to gain a competitive advantage over industry rivals while decreasing their operational costs and enhancing customer service.

 
Artificial intelligence
AI technology
How AI drives business success
power of AI

The complete guide to advertising on YouTube

The complete guide to advertising on YouTube

Marketing

Over the last few years, video has gained immense popularity as a content type, and has become the go-to for many brands. With that in mind, YouTube is a great place for brands to advertise. If you’re thinking about advertising on the platform, then read on!

 
Advertising on YouTube
YouTube ads
How do I advertise on YouTube
amaSocial

The future of traditional and digital design

The future of traditional and digital design

Marketing

To predict the future, it is important to have a solid grasp on the past, says Edward Herridge, finishing artist at Grey Advertising. Herridge considers the impacts that reshaped past office culture while bringing to light what the creative's working world may look like after the pandemic.

 
Trends and predictions for creative industry
2020 trends in creative industry SA
Predictions for the working environments postCOVID-19

Tractor Outdoor to sponsor the <i>OOH</i> category at the <i>Loeries</i>

Tractor Outdoor to sponsor the OOH category at the Loeries

Marketing

Tractor Outdoor, an out of home (OOH) media owner that specialises in connecting brands to consumers through its network of outdoor and DOOH inventory, has announced that it will be sponsoring the OOH category at this year’s Loeries event.

 
Tractor Outdoor
OOH category Loeries
Loeries Awards 2020
marketing awards event South Africa

POPIA: Draft Guidelines on the Registration of Information

POPIA: Draft Guidelines on the Registration of Information

Marketing

Following the commencement of the substantive provisions of the Protection of Personal Information Act 4 of 2013 (POPIA), the information regulator has now published draft Guidelines on the Registration of Information Officers for public comment. This is according to Avani Singh, ALT advisory and regulatory affairs council: IAB South Africa.

 
POPIA
POPI Act 2020
POPIA guidelines 2020
IAB South Africa

The 2020 <i>Gerety Awards</i> jury commences

The 2020 Gerety Awards jury commences

Marketing

The Gerety Awards have announced that judging is ready to begin and the shortlist will be announced on Monday, 21 September. This will be followed by the live streaming of jury debates from around the world.

 
2020 Gerety Awards
Gerety awards South Africa
Advertising awards women 2020
Women in advertising 2020
South African women in advertising 2020
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