The 2024 Golden Drum Competition has announced that it is accepting submissions until Wednesday, 21 August. Advertisers, agencies, media agencies and marketing communications experts are invited to enter into the international competition. The awards will be presented at the 30^th Golden Drum Awards Show on Thursday, 10 October in Portorož, Slovenia.

As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour, says Jacqueline van Rooijen, business growth consultant and director at Ycagel. van Rooijen adds that with the proliferation of new technologies like smart speakers and virtual assistants, optimising content for voice search is no longer a luxury — it's a necessity. 

The 2024 World Out-of-Home Organisation (WOO) Global Expenditure survey has captured expenditure globally for Out-of-Home (OOH) across 2023 and gives estimates of OOH expenditure for 2024. OOH has hit USD$41.9-billion, 5.2% of the global adex with an increase to USD$45.3-billion forecasted for 2024. 

Nedbank has announced the opening of entries for the annual YouthX Awards. This flagship programme is designed to unlock the potential of South African youth through mentorships, cash prizes and more, as well as to celebrate and empower young entrepreneurs across the country. 

The One Club for Creativity has opened the call for entries for the 2024 edition of ONE Screen, the original short film festival for the global creative community. The festival aims to unite and celebrate filmmakers from both the commercial advertising and film industries. 

Marketing is a mixture of many profound talents. Over the years, technology has become a large part of it. Technology, however, doesn't make it less necessary for marketing to connect people and connect with people. This Q&A explains why that is and how storytelling makes for winning strategies. 

SunBet has announced its latest campaign titled 'Come Alive'. The campaign features a TV commercial starring Vuyo Dabula and is set to captivate gaming enthusiasts and action movie fans alike. This collaboration takes viewers on a journey beyond the ordinary. 

Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim of the discipline was to understand consumers deeply and use this understanding to apply effective principles and practices to create compelling messages, says Yathika Gowpall, head of programme of marketing and consumer behaviour at The Independent Institute of Education.

Looking to turn your blog into a lead-generation machine? This Q&A guide provides actionable strategies for increasing content quality, effectively using calls to action and optimising blog entries for SEO. 

It was just four years ago during the pandemic — with consumers restricted to their homes and mall doors tightly shut, that online commerce began its unprecedented rise. This phenomenon left retailers thinking about the role of the actual store moving forward, says Lauren Samaai, senior manager within the retail business at Accenture, Africa.