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Three types of psychological pricing that marketers should keep in mind

Three types of psychological pricing that marketers should keep in mind

Marketing

Psychological pricing is a phenomenon that many marketers incorporate into their strategies. Because buying pivots on the mind of the consumer, it’s important to consider how to price items so that they may be processed well psychologically. Curious about this? Then let's solve the numbers game called pricing!

 
Psychological pricing
psychological pricing strategy
psychological pricing techniques
pricing
4ps of marketing
marketing pricing
marketing
marketing strategies
marketing tricks
marketing tips

2022 <i>NYF International Advertising Awards<sup>®</sup></i> open for entries

2022 NYF International Advertising Awards® open for entries

Marketing

The New York Festivals (NYF) has announced that entries for the awards are now open and that it will resume in-person. The competition receives entries from more than 60 countries and is judged by more than 400 members of NYF's executive jury and grand jury, who collectively cast their votes to select the year's trophy-winning work. 

 
New York Festivals
New York Festivals awards
New York Festivals International Advertising Awards
advertising awards
New York Festivals awards entries

Toyota and FCB Joburg launch new TVC

Toyota and FCB Joburg launch new TVC

Marketing

Toyota has announced that, in light of its 60 years of mobility in South Africa, it has launched a new TVC that was developed by FCB Joburg. The ad is a tribute to the brand's loyal customer base, as well as a reaffirmation of the company's commitment to the people of South Africa. 

 
Toyota
Toyota TVC
Toyota 60 years in SA
FCB Joburg
Toyota ad
Toyota ad 2021
Toyota 60 years ad
Toyota campaign
cars capmpaign
SA tvc
south africa ads 2021

Grey Advertising wins <i>AdFocus Medium Agency of the Year</i>

Grey Advertising wins AdFocus Medium Agency of the Year

Marketing

Grey Advertising South Africa has announced that it was named the 2021 AdFocus Agency of the Year in the Mid-size Agency category, which is traditionally the most hotly contested. According to the agency, this proves that Grey is adept at leveraging a climate of uncertainty and ambiguity to its own advantage. 

 
Grey Advertising
AdFocus
Medium Agency of the Year
Mid-size Agency
Financial Mail AdFocus Awards
marketing awards
sa marketing
sa marketing awards
AdFocus Awards winners

New Media wins <i>Gold</i> at 2021 <i>International Content Marketing Awards</i>

New Media wins Gold at 2021 International Content Marketing Awards

Marketing

New Media, a South African content marketing agency, has announced that it won six awards at the International Content Marketing Awards in London. This included one with its in-house tech solutions agency Swipe iX. New Media won Gold in two categories, Silver in one and Bronze in three.

 
New Media
Swipe iX
content marketing
awards
Content Marketing
Content Marketing Awards
content marketing agency
tech solutions agency

Understanding Generation C: The digital natives

Understanding Generation C: The digital natives

Marketing

Have you heard of Generation C, or the Connected Generation? Either way, you have definitely seen them, says Bonnie Currin from Current Consulting. Currin adds that understanding this generation will allow you to develop content that will better engage them and that, as a content marketer, connecting well with these consumers means connecting well with their communities.

 
Generation C
the Connected Generation
Current Consulting
content marketer
marketing to different generations
different generations
generations
generational consumers

New CMO Council report looks at what’s trending in customer spending

New CMO Council report looks at what’s trending in customer spending

Marketing

A new Chief Marketing Officer (CMO) Council report has been released, which looks at the buying behaviour of consumers in the United States. The report indicates that behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories. 

 
CMO
CMO Council
CMO report
CMO council report
customer spending
consumer behaviour
consumer trends
consumer behaviour stats
U.S. consumers
spending trends
online buying
e-commerce

Incubeta named Sanlam Group's digital media planning and buying partner

Incubeta named Sanlam Group's digital media planning and buying partner

Marketing

Incubeta has been appointed as the digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 

 
Incubeta
Sanlam Group
digital media
digital media planning
digital marketing
marketing growth
digital marketing news
marketing news

FCB Joburg and Tiger Brands All Gold launch 'Crammed Full of Goodness' campaign

FCB Joburg and Tiger Brands All Gold launch 'Crammed Full of Goodness' campaign

Marketing

All Gold Tomato sauce has announced the launch of its 'Crammed Full of Goodness' campaign with FCB Joburg. The ad celebrates innovation and product goodness and aims to highlight unmatched quality with no preservatives, thickeners, or colourants. 

 
FCB Joburg
Tiger Brands All Gold
Crammed Full of Goodness
Tiger brands
tiger brands campaign
tomato sauce campaign
all gold campaign

2021 <i>Financial Mail AdFocus Awards</i> winners announced

2021 Financial Mail AdFocus Awards winners announced

Marketing

The winners of the 2021 Financial Mail AdFocus Awards were announced on Wednesday, 24 November. The announcements were made during an event in Johannesburg that streamed online. The awards celebrate advertising's 'game-changers'. Joe Public United Johannesburg was awarded as the Overall Agency of the Year and 15 other awards were presented.

 
AdFocus Awards 2021 winners
AdFocus Awards 2021
AdFocus Awards South Africa
Marketing Awards 2021 SA
Marketing awards winners
Financial Mail AdFocus Awards
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