Creative agency VML South Africa has developed its own AI image generator. Frustrated with AI image generator tools that have a Western and American bias in their training and struggle to produce authentic images of South African people, VML South Africa developed a new AI tool, dubbed Asili AI.

Menlyn Park Shopping Centre has launched a campaign, titled 'Beat the Wrap Race.' With South African learners returning to school, the centre is stepping in to help families tackle the annual challenge of wrapping schoolbooks for free while providing a community-focused experience. 

The One Club for Creativity has announced noteworthy changes to The One Show 2025 Creative Effectiveness and CMO Pencil disciplines. The changes are designed to further demonstrate that great creativity is good for business and celebrate dynamic relationships between agencies and their clients. 

Red Ribbon Communications has appointed Tayla-Jade Coenraad to its B2B tech division, boosting the long list of brands that have seen the value of each team member. Coenraad, or TJ, as she is more commonly known, is an experienced account manager with a wealth of expertise and a proven track record behind her name.

WARC has released its The Future of Media 2025 report, highlighting trends in media planning, advertising investments and the media ecosystem. WARC's latest forecasts show that global advertising spend surpassed USD$1-trillion for the first time in 2024, and is expected to grow 10.7% this year, to a total of USD$1.08-trillion.

The New York Festivals (NYF) Advertising Awards has opened its call for entries for the 2025 competition. Grey New York has teamed up with NYF Advertising Awards to unveil a new creative campaign, titled 'No BS Allowed,' for the show's 2025 awards season. 

Brand ambassadors are not a new concept, it is one of the oldest marketing tactics used by brands to increase their market presence and grow their brand. But what exactly should you consider when becoming one? And how will being one affect your personal brand? Read on to find out.

MSC Cruises has announced its title sponsorship of three Formula 1® World Championship Grand Prix races in 2025. It is the first time that the cruise line's brand will be included in the name of these three Formula 1® Grand Prix races, and is in addition to the track branding as part of the MSC Cruises global partner status, which has been in place since 2022.

The One Club for Creativity has announced that award-winning designer Juan Carlos Pagan, Co-Founder and Partner at creative studio Sunday Afternoon in New York, has developed the first brand identity for the Young Ones Student Awards, one of the world's most acclaimed competitive showcases for advertising, digital communication and design students.

R17 Ventures AG, an international digital performance marketing agency, has announced the addition of five interns to its Cape Town office at the V&A Waterfront. This milestone celebrates the company's strong and collaborative relationship with Stellenbosch University, which was further strengthened during a challenge hosted on campus in September 2024.