The Independent Agency Search & Selection Company (IAS) and the Direct Marketing Association of South Africa (DMASA) have announced that entries for the Assegai IAS Agency Credentials Award 2025 are open. IAS says it will sponsor the first 10 entries for the IAS Credentials category at the 2025 Assegai Awards.

F&F has announced that it is showcasing its style credentials with the launch of a new brand platform, 'Style It Out'. Created by BBH and shot by photographer and filmmaker, Alex Prager, 'Style It Out' unites F&F's fashion collection with its newly rebranded Home range, bringing to life a new chapter for the brand's energy and attitude. 

Siyaram's has released a Mother's Day campaign titled 'A Mother's Love — The Only Call That Matters'. The film captures a simple reality: In a world racing against deadlines, a mother's call is the one we cannot afford to miss.

Algorithm Agency has announced that its Director of Growth and Development, Jamie-Leigh Barnett, has been named a judge in the 2025 New Generation Awards. The awards, now in its 13^th year, recognises innovative and creative use of social and digital media in South Africa. 

The MMA SMARTIES Awards South Africa has announced the winners of its 2025 edition, celebrating bold and effective modern marketing campaigns across the region. The evening was a showcase of strategic creativity, data-driven excellence and tech-enabled impact.

Cadbury has launched its 'Generous Firsts' campaign — calling on South Africans to nominate someone they believe deserves an unforgettable first-time experience. 

Samsung, in partnership with BBH Singapore, has launched a new global campaign showing how the Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore's global launch campaign for the Galaxy S25 Ultra in January. 

My Glass, a digitally enabled glass fitment group with mobile service units across South Africa, has announced that it is the official windscreen sponsor for the 2025 VW South Africa Motorsport Rookie Cup Series and the 2025 VW Polo Cup Series for the second year running.

Paul Keursten, CEO of Workshop17, discusses how physical environments shape mental states, how layout and lighting affect behaviour and why design decisions have lasting effects on culture, productivity and innovation. Keursten says that if we care about the quality of thinking and acting in our organisations, we need to care far more about where that thinking happens.

Dihlabeng Mall in Bethlehem, Free State, has been nominated for a Solal international award, following the success of its community campaign, 'Your Story is Our Story'. The initiative, which launched in October 2024, has received global recognition for the way in which it connected with the community and responded to local needs through a series of initiatives.