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Cadbury campaign reminds South Africans to 'Give a Little Thanks this Festive Season'

Cadbury campaign reminds South Africans to 'Give a Little Thanks this Festive Season'

Marketing

As a brand rooted in generosity, Cadbury Dairy Milk has announced the launch of a campaign asking South Africans to 'Give a Little Thanks this Festive Season' — a reminder that acts of generosity don't have to be grand gestures for them to be felt and remembered.

 
Cadbury campaign reminds South Africans to 'Give a Little Thanks this Festive Season'
Cadbury
Cadbury Milk Chocolate
Cadbury South Africa
Cadbury festive season
Cadbury festive season campaign
Cadbury campaign
Cadbury generosity campaign
Give a little this festive season campaign
Giving thanks this festive season
Generosity this festive season
South African's generosity
South African's generosity this festive season
Showing gratitude
Showing gratitude this festive season
Cadbury GeneroCity Map
Cadbury generosity map
Cadbury GeneroCity Studios
Cadbury festive products
Cadbury special edition range
Cadbury festive range

Strongbow launches 'Sisonke' campaign with Signal Hill Productions

Strongbow launches 'Sisonke' campaign with Signal Hill Productions

Marketing

Strongbow has announced the launch of 'Sisonke', a movement-like campaign aiming to highlight and celebrate moments when like-minded spirits are brought together — Strongbow in hand.

 
Strongbow launches 'Sisonke' campaign with Signal Hill Productions
Strongbow
Signal Hill Productions
Sisonke
Sisonke campaign
Devil's Peak
Miller Genuine Draft
Striped Horse
Strongbow coder
Marketing
Marketing movement
Marketing initiative
Marketing campaign
Digital campaigns
Digital marketing campaigns
DOOH
OOH
AI-generated characters
Influencer partnerships

<i>Gerety</i> announces 2024 grand jury

Gerety announces 2024 grand jury

Marketing

The 2024 Gerety Awards have announced that leaders of the advertising and marketing world that will join the grand jury for the sixth edition of the award. More than 40 different countries will be represented in the jury to be announced.

 
Gerety announces 2024 grand jury
Gerety
Gerety 2024
Gerety jury 2024
Gerety Awards
Gerety Awards 2024
Marketing
Marketing award
Marketing award jury
Grand jury 2024
Advertising

The Holy Grail of marketing: an integrated view of offline and online conversions

The Holy Grail of marketing: an integrated view of offline and online conversions

Marketing

Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the right prospect in the most opportune moment, says Grant Lapping, digital executive at new-age solutions and systems integrator at +OneX.

 
The Holy Grail of marketing: An integrated view of offline and online conversions
The Holy Grail of marketing
Offline and online conversions
Online and offline channels
Marketing
Intent-based marketing
Marketing conversions
+OneX
New age solutions
Marketing solutions
Grant Lapping
Unravelling the attribution path in digital marketing
Moving towards an integrated online and offline marketing ecosystem

The dos and don’ts of content marketing

The dos and don’ts of content marketing

Marketing

You've no doubt heard the saying that content is king. This is because quality content can have a huge impact on your marketing strategy. It's an excellent way to gain engagement from your target audience. However, there are a few things that can either make your content stand out from the crowd or fade into the abyss.

 
Content marketing
The dos and don’ts of content marketing
Understanding your audience in content marketing
Effective content strategy implementation
Personalising content for engagement
Quality content creation tips
Competitor research in content marketing
Avoiding clickbait in content creation
Genuine SEO keywords in content
Platform-specific content creation
User-generated content (UGC) benefits
UGC
User-generated content
Authenticity in content marketing
Tailoring content to platform requirements
Building credibility through content
Trustworthy content marketing practices

Unleashing brand potential through storytelling

Unleashing brand potential through storytelling

Marketing

Unleash your brand's inner rockstar through storytelling, says the team at Eclipse Communications. The team adds that we all love a good story: Think about it — what is more magnetic than a killer story that not only tugs at your heartstrings but also plants your brand firmly in the memory lane of your audience?

 
Unleashing brand potential through storytelling
Eclipse Communications
Story
Stories
Storytelling
A good story
How brands can tell a good story
Brand story
Brand storytelling
Brand audience
Tips for brands
Brand loyalty
Brand journey
Brand personality
Brand potential

SPAR launches its 'More for Sho' campaign

SPAR launches its 'More for Sho' campaign

Marketing

SPAR has announced the launch of its 'More for Sho' campaign. The initiative follows South Africans who have faced countless economic challenges in 2023, including numerous interest rate hikes, fuel price escalations and a surge in food costs.

 
SPAR launches its 'More for Sho' campaign
SPAR
More for sho
More for sho campaign
SPAR campaign
SPAR more for sho
SPAR more for sho campaign
SPAR festive campaign
SPAR festive season campaign
Festive campaign
Festive season
Personal welfare
Financial survival
Fuel price
Economic challenges

Airport Ads: brands maximised DOOH as Springboks landed at OR Tambo

Airport Ads: brands maximised DOOH as Springboks landed at OR Tambo

Marketing

Provantage Media Group, Airport Ads® says when the Springboks returned to South Africa following a record-breaking victory at the 2023 Rugby World Cup, brands took advantage of the moment by ensuring their visibility on the Airport Ads® Atrium Screens at OR Tambo International Airport.

 
Airport Ads: brands maximised DOOH as Springboks landed at OR Tambo
Airport Ads
Provantage Airport Ads
Airport Ads Atrium Screens
Airports Ads at OT Tambo
OR Tambo International Airport
Ads at Or Tambo airport
Digital ads
Digital advertising
Digital Out of Home
DOOH
Digital advertising screens
Digital advertising screens at OR Tambo
Airport Ads digital advertising screens
DOOH at OR Tambo
Brands maximised DOOH at OT Tambo
Maximising DOOH
Maximising digital ads

Ogilvy and Carling Black Label win <i>Partnership Award</i> at 2023 <i>AdFocus Awards</i>

Ogilvy and Carling Black Label win Partnership Award at 2023 AdFocus Awards

Marketing

Ogilvy and Carling Black Label have announced that they have won the Partnership Award at 2023 AdFocus Awards. Through this award, AdFocus celebrates a strong and enduring partnership between a brand and agency.

 
Ogilvy and Carling Black Label win Partnership Award at 2023 AdFocus Awards
Ogilvy
Carling Black Label
Partnership Award
AdFocus Awards
AdFocus
AdFocus Awards winners
AdFocus Awards 2023

DMEXCO announces realignment for 2024

DMEXCO announces realignment for 2024

Marketing

DMEXCO has announced that Dominik Matyka, who has been the chief advisor of DMEXCO since 2018, is ending his activities in December. Verena Gründel, who is currently still chief editor of the marketing magazine Werben&Verkaufen, will be reinforcing the team of Koelnmesse on the organiser side from the start of 2024 as brand and communications director.

 
DMEXCO announces realignment for 2024
DMEXCO
DMEXCO realignment
DMEXCO 2024
Dominik Matyka
Verena Gründel
Werben&Verkaufen
Koelnmesse
Brand and communications
Marketing conference
Marketing event
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