Digify Africa, in partnership with Facebook, has announced the graduation of 60 young people who have completed the Digify Pro programme in Johannesburg , Lagos and Durban. The intensive 10-week Bootcamp, which is powered by Facebook, took trainees through the full spectrum of digital marketing — from SEO to content marketing.

947’s marketing strategy is definitely something that all South African brands should take a deeper look at. media update’s Talisa Jansen van Rensburg explains why this radio station’s strategy works so well, and how brands can incorporate it into their own.

Dettol, Reckitt Benckiser's 80-year-old brand, has announced the launch of its new TVC. This is to reinforce its 'protection as strong as a mother's love' positioning. The campaign includes a bar soap TVC from its advertising agency McCann1886. The TVC aired locally from Saturday, 23 November.

Successful marketing is just as much about following the right processes as it is about creative and effective outputs, says Bernard Jansen, marketing consultant and founder of Firejuice. Jansen says that you can't expect magic to happen without applying some method.

Van Schaik Bookstore, traditionally a supplier of academic books to tertiary institutions, is now supplying textbooks, study aids and stationery for school going children across South Africa.

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

Business owners never stop thinking about work — even on holiday, says Mark Stecker, CEO of Firewater. Stecker says that its often a reset period where business owners get the chance to think about the year ahead, and, by using social media strategically, your company can capitalise on that.

In the digital era, metrics are ubiquitous. And measuring all of them often leaves you with masses of data and no idea how to interpret it. Luckily, media update’s Aisling McCarthy is here to help you identify actionable metrics — all in a nifty infographic. Ready to learn more about metrics?

TRACE Mobile, the first lifestyle network developed for the South African youth by the youth, celebrates the impacts that its TRACE Troops employment initiative has had on the lives of South Africa's youth. As a part of the programme four 'troops' were given the opportunity to be part of the brand's latest advertisement.

When it comes to reaching audiences and delivering overall exposure, outdoor media is the best option after TV and in-store advertising, beating not just Facebook but all other media. This is according to research conducted in South Africa by Kantar, the international data company.