AI in marketing: when to use it and when not to

AI in marketing: when to use it and when not to

Marketing

The use of Artificial Intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated, says Ashleigh Wainstein, director of Martech firm, Social Places.

 
benefits of artificial intelligence in marketing
benefits of AI
automation in marketing 2019

Five ways to prevent content fatigue

Five ways to prevent content fatigue

Marketing

Content fatigue can take hold real quick if you don’t try to fight it. Constantly creating content to ensure that your marketing stays top notch can take its toll sometimes. That’s why it is so important to ensure that you take control of content fatigue and show it the door.

 
Content fatigue
Content marketing
Prevent content fatigue

Riverbed agency wins two <i>Gold Assegai Awards</i>

Riverbed agency wins two Gold Assegai Awards

Marketing

Riverbed is celebrating the win of two Gold Assegai Awards for its Aware.Org 'One on Nicol' campaign in both the Face-to-Face Activations/Field Marketing and Social Media (Social Media Platforms) categories.

 
Riverbed agency wins two Gold Assegai awards
Assegai Awards 2019 winners
Riverbed wins awards 2019
South African marketing agencies 2019

Wunderman Thompson wins Standard Bank Specialist Digital business

Wunderman Thompson wins Standard Bank Specialist Digital business

Marketing

Wunderman Thompson, formerly Wunderman South Africa, has won the Standard Bank Specialist Digital business in a five-way pitch against Deloitte Digital, Accenture Interactive, VMLY&R and Flume.


 
Wunderman Thompson wins Standard Bank account
Wunderman Thompson South Africa account wins 2019
digital marketing agencies South Africa

2019 <i>Assegai Awards</i> winners announced

2019 Assegai Awards winners announced

Marketing

The winners of the 2019 Assegai Awards have been announced. The ceremony was held at The Polo Room/Inanda Club on Thursday, 7 November.

 
Assegai Awards winners 2019
marketing awards South Africa 2019
best marketing agencies South Africa 2019

Back to basics: Defining four types of marketing

Back to basics: Defining four types of marketing

Marketing

Marketing strategies are used by businesses to promote their products and services. But today, we’re going back to the basics to explore the definitions of four types of marketing that are used daily. media update’s Emma Beavon walks you through four of the most prominent types of marketing.

 
Types of marketing
Marketing definitions
Marketing strategies

Airport Ads launches a new outdoor campaign for Standard Bank

Airport Ads launches a new outdoor campaign for Standard Bank

Marketing

Standard Bank has embarked on a new outdoor campaign with Airport Ads, which aims to leave a lasting impact on travellers making their way through the O.R. Tambo International Airport.

 
Standard Bank campaign at OR Tambo
Standard Bank new outdoor campaign
O.R. Tambo outdoor campaign 2019

JUSTPALM.com wins at the MMA <i>Smarties Awards</i>

JUSTPALM.com wins at the MMA Smarties Awards

Marketing

JUSTPALM.com, a mobile marketing and rewards agency, has scooped another international accolade, taking Bronze at the Mobile Marketing Association (MMA) SmartiesX Awards. This comes just two weeks after the agency won two Smarties at the South African MMA event.

 
JUSTPALM.com wins at MMA SmartiesX Awards
MMA SmartiesX Awards winners 2019
JUSTPALM.com MMA SmartiesX Awards

The Nedbank IMC Bursary Programme uplifts the youth

The Nedbank IMC Bursary Programme uplifts the youth

Marketing

The first Nedbank IMC Bursary announced its 2019 winners. In addition to launching the bursary programme, in partnership with MSC Education Holdings, the conference owner Dale Hefer has made over R200 000 worth of entry discounts available to young, black marketers for the 2019 and 2020 conferences.

 
IMC Bursary Winners 2019 student discounts
Nedbank IMC youth Bursary 2020
Nedbank IMC Bursary Conference

Six points to consider when creating a campaign

Six points to consider when creating a campaign

Marketing

Why would any user stop, take notice and act on your call to action? Because they trust your brand, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGTL. Goolam says that this trust is built on a brand's credible and constant visibility.

 
how to create a content campaign
how to create a content marketing campaign
how to create a campaign
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