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hoola celebrates rapid growth with a new look

hoola celebrates rapid growth with a new look

Marketing

hoola has announced that it has been growing rapidly over the last four years. The agency says that to celebrate, it has unveiled a new look for its brand. The digital advertising and design agency, which was previously known as BrandIt, has been partnering with clients in the Eastern and Western Cape, and is now diving into the KwaZulu-Natal market.

 
Digital advertising and design agency South African
hoola agency 2020
Design agency SA 2020
agency rebrand

Riverbed announces recipients of its 'Ad Crashers' campaign

Riverbed announces recipients of its 'Ad Crashers' campaign

Marketing

Riverbed has announced that a diverse group of nine black-owned small and medium-sized enterprises (SMEs) have been named as the recipients of high-end marketing support valued at over R3 million through its 'Ad Crashers' campaign. Riverbed launched the initiative to help small businesses affected by COVID with free media, marketing and advertising services.

 
Riverbed Ad Crashers campaign
SMEs funding initiatives 2020 SA
Free media
marketing and advertising services
SMEs campaigns 2020 SA

DStv Media Sales's Rani Bisal to speak at the 2020 <i>Loeries Creative Week</i>

DStv Media Sales's Rani Bisal to speak at the 2020 Loeries Creative Week

Marketing

DStv Media Sales has announced that it will be supporting the Loeries Creative Week 2020 in its mission to back the creative ecosystem. DStv's creative strategist Rani Bisal will be joining the event's speaker line-up with the aim to share her insights with the creative community. 

 
DStv Media Sales
Loeries Creative Week speaker line-up 2020
Rani Bisal Loeries Creative Week
Creatives event SA 2020
Creative industry events SA 2020

Winners for the 2020 <i>Gerety Awards</i> announced

Winners for the 2020 Gerety Awards announced

Marketing

The Gerety Awards have announced the winners for its 2020 edition. The event has indicated that South Africa received one Silver, one Bronze and two shortlists. American agencies lead with a total of 22 winning works, followed by India with 11 and the United Kingdom with five. 

 
2020 Gerety Awards winners
Gerety awards South Africa 2020
Advertising awards women 2020
Women in advertising 2020
Top South African advertising 2020

<i>Epica Awards</i> 2020 entry deadline extended until November

Epica Awards 2020 entry deadline extended until November

Marketing

The Epica Awards has announced that its 2020 deadline has been extended from Thursday, 15 October to Monday, 2 November. The awards say that the extension was given so that participants have more time to prepare their entries. The awards have additionally indicated that it will not charge a late entry fee. 

 
2020 Epica Awards dates
Epica awards deadline for entries
Epica awards updates 2020
South African marketing awards 2020
Top marketing awards 2020 SA

Cardi B to headline Castle Lite 'Unlocks' in 2021

Cardi B to headline Castle Lite 'Unlocks' in 2021

Marketing

Castle Lite has announced that the brand is still 'Unlocking' with Cardi B as the international headliner of the Castle Lite 'Unlocks' experience. The event is set to take place in 2021. The 2020 event was postponed due to the global COVID-19 outbreak. 

 
Castle Lite Unlocks 2020
Castle Lite Unlocks Cardi B events
Castle Lite Unlocks Cardi B South Africa 2021

What does the post-COVID-19 South African consumer look like?

What does the post-COVID-19 South African consumer look like?

Marketing

HaveYouHeard, a brand communications agency, has released the conclusion from the final phase of a study that it conducted during the Lockdown. The results suggest that the post-apocalyptic world is not the place many predicted it would be, and that the pandemic, reinforced as it has been by a recession, has not led to a host of new and sustainable consumer behaviours.  

 
Post-COVID-19 South African consumer
SA consumer studies 2020
The SA 2021 consumer
Consumer behaviour stats 2020
Consumer of 2021 survey

Why your next recruit should be a data specialist

Why your next recruit should be a data specialist

Marketing

Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach, says Shaune Jordaan, Hoorah Digital's CEO. Jordaan says that, going into 2021, implementing marketing and advertising campaigns without drawing on data is akin to entering a war without a weapon. 

 
Data
Data specialists
Data in marketing
How to use data in marketing
the importance of data in marketing

10 Signs that your business is in a marketing rut

10 Signs that your business is in a marketing rut

Marketing

Time is money and marketing budget spent without seeing the return on investment for your unique business is just throwing money down the drain, says the team at Arc Interactive. The teams give 10 signs that your business may be in the middle of a marketing rut and, more importantly, suggest how you can get out if it.

 
Business marketing
Marketing tips for businesses 2020
Marketing strategies
Arc Interactive
Marketing rut
How to get out of a marketing rut

Three reasons why word-of-mouth marketing matters

Three reasons why word-of-mouth marketing matters

Marketing

Word-of-mouth marketing is a strategy that often falls at the wayside in favour of clout-chasing social media tactics. However, this should not be the case. Organic marketing is back and word of mouth is the way to attract and engage with your audience. 

 
Word of mouth marketing
benefits of word of mouth marketing
effectiveness of word of mouth marketing
word of mouth marketing strategy
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