Many brands are considering using social media influencers as a tactic to drive interest in their products and services among consumers, says Charlie Wannell, head of marketing at Mediamark. Wannell says that, as they do so, they should not forget about the abilities of radio station presenters and DJs to help connect with customers.

With traditional digital marketing channels such as blogs and social media, it's difficult to imagine the shift into augmented and virtual realities (AR and VR respectively), says Nicole Garrison, content strategist and writer at Subjecto. Garrison says, however, that these technologies are already a part of our everyday life.

MTN has announced the start of a three-month phased customer migration journey, which is aimed at offering its customers improved service and experience. On Monday, 28 January, the first batch of MTN contract customers will be migrated onto the new customer service platform. 

Using influencers to build your brand’s credibility is very different from using influencers to create awareness for a new product launch, says HaveYouHeard co-founder and head of strategy Ryan McFadyen. McFadyen gives insights into five spheres that play a significant role in influential marketing.

1Life, a leading direct life insurer, has launched its new brand advert 'However you choose to grow'. The TVC aims to highlight that while change is inevitable, growth is a choice. The advert also aims to unpack the truth that, while growth isn't always easy, it is worth it.

The World Out of Home Organisation has announced that it is offering 15 places on the NewGen programme for younger executives under 35 to attend its 2020 Congress in Toronto. This is the first time that the offering has been made available at a discounted rate. The congress will take place from Wednesday, 3 June to Friday, 5 June.

According to Lucky Masilela, CEO of Registry Africa (RA) Limited, RA's upcoming 'Asante Sana' promotion is the ideal time to register .africa, .joburg, .capetown and .durban city domain names because the wholesale price for these sought-after domains will be reduced in February.

The online community is vast and versatile, however, social media platforms are where we all get together for one reason or the other, says Isabell Gaylord, writer and journalist at Resumes Planet. Gaylord says that millions of active user accounts create a network of leads that every growing business should consider in their strategies.

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions.

Cape Town Winter Song, a video parodying Cape Town clichés and 'good-naturedly' teasing its residents, has won two awards at the International Tourism Film Festival Africa (ITFF).