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WOO puts OOH in Africa on global media map

WOO puts OOH in Africa on global media map

Marketing

The World Out of Home Organization's (WOO) first Africa Forum is to be held virtually on Thursday, 3 February. It aims to provide the most in-depth focus to date on the Africa Out-of-Home market and its place in the global industry.

 
World Out of Home Organization
Africa Forum
Africa Out of Home
OOH

Avatar Agency Group celebrates 10 years

Avatar Agency Group celebrates 10 years

Marketing

Avatar Agency is marking its 10-year anniversary. The agency is a South African 100% black-owned agency founded by entrepreneurs Zibusiso Mkhwanazi and Veli Ngubane. The agency group hopes to cement its approach and continue to inspire, integrate and innovate ideas that move people.

 
Avatar Agency
agency Group acquisitions
Avatar Agency South Africa
Marketing news
marketing update
creative agency

2022 <i>New York Festivals AME Awards</i> welcomes six executives

2022 New York Festivals AME Awards welcomes six executives

Marketing

2022 New York Festivals® AME Awards® has welcomed six global executives to the AME advisory council. The council is represented by industry leaders from five continents. Members ensure the AME's stature within the global community as a competition that showcases the most effective campaigns from around the globe.

 
AME Awards
New York Festivals
AME Awards 2022
AME Executives
Marketing awards

Three ways marketers can unlock their inner creativity

Three ways marketers can unlock their inner creativity

Marketing

When creativity is running low, the first thing you might do is look to other people for inspiration. But dear marketer, what if we told you all the creativity you need is right inside of you? media update’s Talisa Carlson is digging a little deeper to find ways that marketers can unlock their inner creativity.

 
Marketers and creativity
Creativity and marketers
Creativity in marketing
Marketing and being creative
Marketing tips
Marketing trends
Creativity tips 2022

Vanessa Pearson bids farewell to House of Brave

Vanessa Pearson bids farewell to House of Brave

Marketing

Vanessa Pearson, one of the founders of House of Brave, has announced that she will be stepping back from her position as executive creative director at the end of January. Pearson remains a shareholder of the company and will continue to sit on the board.

 
Vanessa Pearson
House of Brave
house of Brave
the Brave Group
Executive Creative Director

LaLiga Southern Africa welcomes new marketing and commercial manager

LaLiga Southern Africa welcomes new marketing and commercial manager

Marketing

LaLiga Southern Africa has announced the appointment of football marketer Natalie Barlow to the position of marketing and commercial manager. Barlow joins LaLiga from the marketing department of the Premier Soccer League club in Cape Town City.

 
LaLiga
Natalie Barlow
Commercial Manager
LaLiga Southern Africa
SA Football
Southern Africa Soccer
Cape Town City
SA Soccer
LaLiga SA

Savanna launches campaign called <i>#TwirraShadeProject</i>

Savanna launches campaign called #TwirraShadeProject

Marketing

Savanna Premium Cider has launched a new project called '#TwirraShadeProject'. The project takes the country's funniest shade thrown on Twitter and turns it into real shade, with custom-designed benches and wall murals. The project aims to provide shade during some of the hottest months of the year.

 
TwirraShadeProject
Twirra Shade Project
Savanna projects
Savanna
OOH
twitter campaign
black twitter savanna project

Castle Lite announces brand packaging refresh

Castle Lite announces brand packaging refresh

Marketing

Castle Lite has announced that it is "hitting the refresh button" in 2022 with a new shrink and tray design across all its packs. The brand, which had its last update in 2018, introduced its new packaging on Tuesday, 25 January at licensed outlets across South Africa.

 
Castle Lite
brand refresh
Castle Lite rebrand
packaging refresh
packaging rebrand
shrink and tray design
Castle Lite news
Castle Lite marketing

Tracker launches new campaign

Tracker launches new campaign

Marketing

Tracker has released a brand positioning campaign that aims to usher in a new era of lifestyle solutions. The new campaign is centred around the company's promise to ensure the certainty of knowing that Tracker is by your side, wherever you are.

 
Tracker
Stolen Vechile Recovery
SVR
SVR Campaign
Tracker Campaign

HEINEKEN SA welcomes new marketing director

HEINEKEN SA welcomes new marketing director

Marketing

HEINEKEN South Africa has announced the appointment of Sharon Keith as the company's new marketing director. Keith's portfolio will include the brewer's array of brands including Heineken®, Windhoek, Amstel, Strongbow and Soweto Gold. Her appointment to this role commenced on Saturday, 15 January.

 
HEINEKEN
HEINEKEN SA
marketing director
marketing news
marketing appointment
Sharon Keith
marketing updates
Windhoek
Amstel
Strongbow
Soweto Gold
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