Creative solutions agency Machine has announced the appointment of Jabulani Sigege to its Cape Town team. Sigege will take over from PJ Eales as executive creative director as of Monday, 1 November. After almost seven years at the agency, Eales moves onto a new challenge at fintech start-up Ozow.  

The Effie Awards South Africa has announced its 2021 winners. The most effective marketing communications campaigns of the past year were announced on Thursday, 14 October at the gala event, which was held at The Galleria conference and event venue in Sandton. 

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), has partnered with Primedia Outdoor in the launch of a study. The initiative aims to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa. 

The Epica Awards has announced that editor and entrepreneur Claire Beale will be the president of its 2021 jury. The online awards ceremony will take place on Thursday, 9 December and the entry period has now been extended until Friday, 22 October. 

The 2021 Smarties Awards has announced that the Pendoring e tjhunwa ke Hollard Awards will sponsor a new category. The Pendoring / SMARTIES Multilingual Marketing Efficiency Award will celebrate South African multilingual marketing campaigns, which produced using local insight and creativity, that achieve significant impact. 

Marketing with pet influencers on your brand's side can prove to be extremely beneficial. Why? Simple! Everyone loves to see content surrounding cute animals. And so, pet influencers are no longer limited to dogs and cats but can also have bunnies, frogs and even ferrets aboard.

Pint Size Media, an independent digital production and marketing agency, has announced that it has been retained by a startup company Clear Path Senior and Speciality Move Managers. The agency will represent them in a PR, marketing and social media management capacity. 

Brand storytelling and pop-culture are key ingredients in your content strategy. Furthermore, mixing them with your signature blend of industry knowledge creates a unique ‘just right for your audience’ feeling. Ready to find out how? media update’s Maryna Steyn is here with the recipe.

The Marketing Mill has, since its inception in 2020, trained nearly 50 young people in content writing, SEO, web development and digital marketing. It has also hired more than half of them. Following this success, the Marketing Mill has indicated that it plans to double this number by 2022 by offering paid internships and SEO and writing courses.

Google has announced a plan to invest $1-billion over five years to support Africa’s digital transformation. The investment focuses on enabling fast, affordable Internet access for more Africans, with the aim to build products, support entrepreneurship and small business, as well as help nonprofits to improve lives across Africa.