Consumer behaviour is difficult to understand, especially considering that customers all have different interests and opinions. Taking a look into the psychology behind consumer behaviour may offer useful insights into questions like ‘Which marketing tactics drive sales?’ and ‘What works on social media?’.

The New Generation Social and Digital Virtual Awards has announced that its 2020 virtual ceremony has been rescheduled. The awards event will take place on Friday, 25 September at 19:00.

Hashtags are a key component in any social media strategy, says Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGTL. Goolam says that when used correctly, they can increase your business's discoverability online and reach more people who could potentially be interested in your products or services. 

As the world grapples with the coronavirus pandemic, efforts to stop the spread have people feeling more isolated than usual, says Miguel De Gracia, SVP client partner at Acceleration, a Wunderman Thompson Company. De Gracia says that the pandemic has impacted all facets of life and a sense of community is needed now more than ever. 

Automating your marketing processes enables you to reduce the time that your team spends on repetitive, low-value tasks; it helps to improve customer engagement across multiple channels and ultimately get a better return on investment from your spending, says Filip von Reiche, senior vice president of enablement services at Acceleration. 

After Lockdown and COVID-19, data is likely to be right up there with the buzz terms of the next decade, says Shaune Jordaan, Hoorah Digital's CEO. Jordaan says that data is not only here to stay but will also transform the way in which we all do business. 

NESCAFÉ Ricoffy has announced that it has celebrated Heritage Month with three new tin designs that are sourced via a nationwide campaign. The project was created by Boomtown. 

First National Bank (FNB) has announced that it has officially welcomed South Africa's Rugby World Cup-winning captain Siya Kolisi as its ambassador. The deal was negotiated through Roc Nation Sports.

DMEXCO has released the main findings from a representative online survey that it commissioned, which was conducted by Civey. The survey focuses on the fields of communication, marketing and advertising in 2021. 

Vodacom Group has announced that it has invited Advertising and Communications Association (ACA) approved agencies, including its incumbent, to participate in a closed tender for its integrated through-the-line marketing services.