Instagram TV (IGTV) has offered users a different way to reach people and communicate on social media. Now it’s time for brands to capitalise on this video platform for their marketing strategy! media update’s Emma Beavon shows you how IGTV can be used for your business.

Audio fits in everywhere in this visually saturated world of marketing, even in places where video and pictures can't reach, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. Flemming says that with this in mind, it is vital to have an audio marketing strategy.

An area of brand safety that raises alarm bells within the C-suite of large corporate organisations is the report of marketing dollars being spent on fraudulent advertising, says Federico de Nardis, GroupM Africa CEO. Nardis discusses the concerns this raises relating to wasted capital, moral and ethical issues and illegal practices.

Vodacom South Africa has partnered with DYDX, a global product and service design practice, after the need was identified to adapt Vodacom's systems and processes to increase the pace of work. The duo took on a human-centred design approach with the aim to reimagine marketing operations.

As part of Lafarge Zambia's 70 years celebration, Boomtown has created a commercial for online platforms and local television. The commercial intends to emphasise how Lafarge Zambia has been building the Zambian nation since 1949.

Rogerwilco has announced that is in the running for AdFocus's Small Agency of the Year and Assegai's Agency of the Year. Winners of the Small Agency/Agency of the Year Awards will be announced in November.

Uber Eats, one of the most popular food delivery apps — both locally and internationally — is celebrating its mark on the food delivery industry. The app aims to continue providing a convenience that is affordable, accessible and attainable.

Clockwork has taken on its most senior hire for its technical director. The agency says that Ben Krawchuk, who is building on 23 years of versatile digital experience, is a major win for Clockwork.

Ads24 has introduced its six 'Dynamic Tribes' as part of its initiative to help advertisers reach its broad readership. The tribes 'shake things up' by segmenting readers according to interests and lifestyles.

The Daily Sun Readers' Choice Awards has announced that retailer Ackermans has won Platinum in the Best Baby Shop and Best Children's Clothing Outlet categories. Platinum is the highest award bestowed on a brand in the survey.