Small businesses need to think of digital marketing in a new way

Small businesses need to think of digital marketing in a new way

Marketing

Too many small and medium businesses in South Africa have become disillusioned with digital marketing platforms because they are focusing on the wrong metrics and goals for success, says Grant Lapping, managing director at DataCore Media. Lapping says that focusing on the right outcomes drives significant ROI from digital marketing.

 
How small businesses can use digital marketing
Benefits for digital marketing for small businesses
Advantages of digital marketing

FCB and Coca-Cola launch EPL sponsorship campaign in Nigeria

FCB and Coca-Cola launch EPL sponsorship campaign in Nigeria

Marketing

Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria. It was created and implemented by the soft drink’s marketing partners in Afrca, including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations.

 
Coca-Cola English Premier League sponsorship campaign Nigeria
2020 Sponsorship campaign Nigeria 2020

Five ways to turn consumers into brand advocates

Five ways to turn consumers into brand advocates

Marketing

Turning customers into advocates is very beneficial for any brand because having clients who are proud to say they love your brand means that you are definitely doing something right. media update’s Talisa Jansen van Rensburg looks at ways that brands can encourage consumers to become brand advocates.

 
Consumer advocates
brand advocates
brand consumer advocates

Bean There rebrands and launches its new packaging design

Bean There rebrands and launches its new packaging design

Marketing

Bean There, the first certified Fairtrade coffee roaster in South Africa, has announced its rebranding and new package design. This intends to reflect the retailer's determination to "seek the best — not only in its coffee products but in its business principles too". 

 
Bean There coffee SA
Coffee from Africa 2020
South African local coffee brands 2020

Accelerate Sport & Entertainment promotes Daniel Quinta

Accelerate Sport & Entertainment promotes Daniel Quinta

Marketing

Accelerate Sport and Entertainment, a results-driven marketing agency, has announced the appointment of Daniel Quinta as its new CEO. The appointment commenced on Saturday, 1 February and forms part of the agency's strategy to strengthen its client services, operations and to drive growth.

 
Accelerate Sport & Entertainment
Marketing agencies 2020 South Africa
Sports market marketing agencies SA 2020

Riding the Retail Wave in 2020

Riding the Retail Wave in 2020

Marketing

The retail and wholesale sector in South Africa is traditionally the second-biggest provider of formal employment, employing 3.4 million people, says Eben Esterhuizen, general manager of the OnShelf Group. Esterhuizen gives further insights into the retail industry for 2020.

 
Retail industry in 2020
Retail industry predictions and trends for 2020
Retail stats for SA 2020

Why branding is important in the digital space

Why branding is important in the digital space

Marketing

The digital marketing space is becoming incredibly noisy, says Lisa Schneider, managing director of the Digital School of Marketing. Schneider says that, with it becoming increasingly more affordable for people to start up online businesses, many entrepreneurs are setting up e-commerce sites to market their products, services or both. 

 
Branding in the digital space
How to brand in the digital space
Digital branding strategies 2020
South African digital branding

Ogilvy and Massif launch KFC's new TVC

Ogilvy and Massif launch KFC's new TVC

Marketing

Massif's director Marc Sidelsky, in partnership with Ogilvy Johannesburg, has launched the new TVC for KFC's Nuggets. The TVC titled, 'Whenever, Wherever', was shot in late January 2020 and targets a "youthful, media-savvy market". 

 
KFC Nuggets TVC 2020
Ogilvy and Massif TVCs 2020
'Whenever Wherever' TVC nuggets SA

How to survive Google's big new cookie policy

How to survive Google's big new cookie policy

Marketing

Earlier this month, Google made sweeping changes to its Chrome browser, which could dramatically change the way online marketers gather customer data, says Tanja Lategan, CEO of Enlight Strategic. Lategan says that the update places strict limitations on third-party cookies — with a view of eliminating them entirely by 2022.

 
Google's cookie policy 2020
What does Google's cookie mean for South Africa
Digital marketing without Google cookies 2020
Eliminating third party cookies 2020

Wealth Migrate welcomes Aubrey Turner

Wealth Migrate welcomes Aubrey Turner

Marketing

Wealth Migrate has announced that Aubrey Turner has been appointed as its chief growth officer in Cape Town. Turner's role will be to bring in predictive analysis in order to align digital marketing efforts and to increase profitability and revenue growth.

 
Digital marketing appointments 2020
Wealth Migrate marketing appointments 2020
Marketing strategy appointments 2020
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