Why you should use radio presenters as influencers

Why you should use radio presenters as influencers

Marketing

Many brands are considering using social media influencers as a tactic to drive interest in their products and services among consumers, says Charlie Wannell, head of marketing at Mediamark. Wannell says that, as they do so, they should not forget about the abilities of radio station presenters and DJs to help connect with customers.

 
Radio presenters who are influencers
influencer marketing strategies 2020
South African radio presenter influencers
Influential radio presenters SA 2020

Four ways to implement virtual and augmented reality into your marketing

Four ways to implement virtual and augmented reality into your marketing

Marketing

With traditional digital marketing channels such as blogs and social media, it's difficult to imagine the shift into augmented and virtual realities (AR and VR respectively), says Nicole Garrison, content strategist and writer at Subjecto. Garrison says, however, that these technologies are already a part of our everyday life.

 
Virtual and augmented reality in marketing 2020
Marketing predictions South Africa 2020
SA marketing strategies 2020
virtual reality in marketing
augmented reality in marketing

MTN announces its delivery on improved customer service

MTN announces its delivery on improved customer service

Marketing

MTN has announced the start of a three-month phased customer migration journey, which is aimed at offering its customers improved service and experience. On Monday, 28 January, the first batch of MTN contract customers will be migrated onto the new customer service platform. 

 
MTN customer services
MTN customer engagement strategies
2020 consumer engagement marketing
South African consumer service platforms 2020

The five spheres of influencer marketing

The five spheres of influencer marketing

Marketing

Using influencers to build your brand’s credibility is very different from using influencers to create awareness for a new product launch, says HaveYouHeard co-founder and head of strategy Ryan McFadyen. McFadyen gives insights into five spheres that play a significant role in influential marketing.

 
Spheres of influencer marketing
Influencer marketing strategies 2020
Influencer marketing awareness
Influence model in marketing 2020
Marketing strategies 2020

1Life launches its new TVC

1Life launches its new TVC

Marketing

1Life, a leading direct life insurer, has launched its new brand advert 'However you choose to grow'. The TVC aims to highlight that while change is inevitable, growth is a choice. The advert also aims to unpack the truth that, while growth isn't always easy, it is worth it.

 
1Life TVC campaigns 2020
South African TVCs 2020
1Life insurance TVCs South Africa 2020
However you choose to grow TVC

WOO offers 15 executives a spot at its 2020 Congress in Toronto

WOO offers 15 executives a spot at its 2020 Congress in Toronto

Marketing

The World Out of Home Organisation has announced that it is offering 15 places on the NewGen programme for younger executives under 35 to attend its 2020 Congress in Toronto. This is the first time that the offering has been made available at a discounted rate. The congress will take place from Wednesday, 3 June to Friday, 5 June.

 
WOO World Out of Home Congress 2020
WOO Congresss 2020 Toronto
WOO Congress discounted rates 2020
Out of Home industry events 2020

RA announces its promotion for digital identities in February

RA announces its promotion for digital identities in February

Marketing

According to Lucky Masilela, CEO of Registry Africa (RA) Limited, RA's upcoming 'Asante Sana' promotion is the ideal time to register .africa, .joburg, .capetown and .durban city domain names because the wholesale price for these sought-after domains will be reduced in February.

 
RA Registry Africa Limited digital identities
Asante Sana digital identities Africa
digital identities promotions 2020 South Africa

Five ways to improve customer retention with social media

Five ways to improve customer retention with social media

Marketing

The online community is vast and versatile, however, social media platforms are where we all get together for one reason or the other, says Isabell Gaylord, writer and journalist at Resumes Planet. Gaylord says that millions of active user accounts create a network of leads that every growing business should consider in their strategies.

 
Customer retention with social media
improving online customer retention 2020
how to keep online social media customers
customer retention strategies 2020

Engagement Factory partners with Marketo

Engagement Factory partners with Marketo

Marketing

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions.

 
Engagement Factory
Marketo
customer engagement agency
customer journey tools and solutions

Cape Town Tourism wins at <i>ITFF Africa</i>

Cape Town Tourism wins at ITFF Africa

Marketing

Cape Town Winter Song, a video parodying Cape Town clichés and 'good-naturedly' teasing its residents, has won two awards at the International Tourism Film Festival Africa (ITFF).

 
Cape Town Tourism
HaveYouHeard
ITFF Africa
digital campaign win South Africa 2020
0
0
 

Next Up

Clear