Too many small and medium businesses in South Africa have become disillusioned with digital marketing platforms because they are focusing on the wrong metrics and goals for success, says Grant Lapping, managing director at DataCore Media. Lapping says that focusing on the right outcomes drives significant ROI from digital marketing.

Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria. It was created and implemented by the soft drink’s marketing partners in Afrca, including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations.

Turning customers into advocates is very beneficial for any brand because having clients who are proud to say they love your brand means that you are definitely doing something right. media update’s Talisa Jansen van Rensburg looks at ways that brands can encourage consumers to become brand advocates.

Bean There, the first certified Fairtrade coffee roaster in South Africa, has announced its rebranding and new package design. This intends to reflect the retailer's determination to "seek the best — not only in its coffee products but in its business principles too". 

Accelerate Sport and Entertainment, a results-driven marketing agency, has announced the appointment of Daniel Quinta as its new CEO. The appointment commenced on Saturday, 1 February and forms part of the agency's strategy to strengthen its client services, operations and to drive growth.

The retail and wholesale sector in South Africa is traditionally the second-biggest provider of formal employment, employing 3.4 million people, says Eben Esterhuizen, general manager of the OnShelf Group. Esterhuizen gives further insights into the retail industry for 2020.

The digital marketing space is becoming incredibly noisy, says Lisa Schneider, managing director of the Digital School of Marketing. Schneider says that, with it becoming increasingly more affordable for people to start up online businesses, many entrepreneurs are setting up e-commerce sites to market their products, services or both. 

Massif's director Marc Sidelsky, in partnership with Ogilvy Johannesburg, has launched the new TVC for KFC's Nuggets. The TVC titled, 'Whenever, Wherever', was shot in late January 2020 and targets a "youthful, media-savvy market". 

Earlier this month, Google made sweeping changes to its Chrome browser, which could dramatically change the way online marketers gather customer data, says Tanja Lategan, CEO of Enlight Strategic. Lategan says that the update places strict limitations on third-party cookies — with a view of eliminating them entirely by 2022.

Wealth Migrate has announced that Aubrey Turner has been appointed as its chief growth officer in Cape Town. Turner's role will be to bring in predictive analysis in order to align digital marketing efforts and to increase profitability and revenue growth.