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Five people you need on your crisis management team [infographic]

Five people you need on your crisis management team [infographic]

Publicity

Crisis management is one of the cornerstones of public relations —and rightfully so, as this profession is centred on enhancing and building client reputations. This being said, to manage a disaster you need the right team: The ‘crisis management Avengers’, if you will.

 
Crisis management
crisis management plan
how to build a crisis management team
what is a crisis management team
crisis management team

Marketing with pet influencers 101: A Q&A with Justin Kline

Marketing with pet influencers 101: A Q&A with Justin Kline

Marketing

Marketing with pet influencers on your brand's side can prove to be extremely beneficial. Why? Simple! Everyone loves to see content surrounding cute animals. And so, pet influencers are no longer limited to dogs and cats but can also have bunnies, frogs and even ferrets aboard.

 
Marketing
Marketing with pet influencers
Fur parents
Pet parents
Pets
Marketing
Influencers
Cat influencers
Dog influencers

Finding the sweet spot between brand storytelling, culture and industry

Finding the sweet spot between brand storytelling, culture and industry

Marketing

Brand storytelling and pop-culture are key ingredients in your content strategy. Furthermore, mixing them with your signature blend of industry knowledge creates a unique ‘just right for your audience’ feeling. Ready to find out how? media update’s Maryna Steyn is here with the recipe.

 
Brand storytelling
pop culture and brand storytelling
pop culture content strategy
content strategy
storytelling
culture in storytelling
pop culture in storytelling
culture in marketing
pop culture in marketing
content strategy best practice

Three ways to deal with fake news [Infographic]

Three ways to deal with fake news [Infographic]

Media

Fake news spreads faster than wildfire — and yet it can be so persuasive that readers won’t realise the deception until it’s too late. The results can cause damage to entire communities within minutes. But take heart! media update’s Talisa Carlson looks at how to deal with fake news like a pro.

 
Fake news
Deal with fake news
Dealing with fake news
Spot fake news
Fake news on social media
Report fake news
Fake news South Africa
Identify fake news
Fake news social media

Three examples of crisis management to learn from

Three examples of crisis management to learn from

Publicity

Crisis management is currently the biggest buzzword in PR — it’s all about dealing with a situation head-on! But how do you put out the metaphorical fire effectively? Well, why not take this opportunity to learn from the best in the crisis comms game. media update's Taylor Goodman digs in.

 
Crisis management
PR crisis examples
recent crisis management examples
company crisis examples
PR crisis management
crisis management strategies.

Three things to learn from the global Facebook outage

Three things to learn from the global Facebook outage

Social

The Facebook outage left social media users shook after they realised that they can’t access Facebook, Instagram and WhatsApp. Although this outage caused a lot of headaches for brands, media update’s Talisa Carlson takes a look at the the good that came out of it.

 
Facebook outage
Facebook
WhatsApp
Instagram
Facebook crash
Facebook down
Social media
Social media blackout
Facebook and Instagram down

Micro-moments and performance marketing: The perfect match

Micro-moments and performance marketing: The perfect match

Marketing

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all the pressure to perform, reaching your goals can be overwhelming; and this is where micro-moments save the day!

 
Digital marketing
performance marketing
micro-moments
measure marketing performance
what are micro-moments
what is micro-moment marketing
best type of marketing

Streaming versus pay TV: Which option is best? [Infographic]

Streaming versus pay TV: Which option is best? [Infographic]

Media

Streaming versus TV has been a battle for the (digital) ages. These days, consumers are spoilt for choice when it comes to entertainment — whether they’re into anime or reality TV, there’s always something out there to grab their attention.

 
Streaming vs TV
streaming vs cable TV
streaming pros and cons
Cable TV pros and cons
DSTV now tv
live TV streaming
dstv streaming
netflix package
netflix price
infographics about TV

A content creator’s journey from writing to communications: A Q&A

A content creator’s journey from writing to communications: A Q&A

Publicity

Content creators and communications specialists might have more in common than one might think. media update’s Talisa Carlson spoke to Rachel Irvine, CEO of Irvine Partners (a public relations and marketing agency), about a writer’s journey from creating content all the way to entering the public relations industry.

 
Content creator
Content creators
Communications
Communications Industry
PR pro and content creator
Journalist and PR pro
PR industry

Public relations in the South African context [Infographic]

Public relations in the South African context [Infographic]

Publicity

Public relations in South Africa has many challenges and PR pros need to find ways to juggle these factors to ultimately succeed. But what are these factors and how do they affect practitioners? Let's take a look, shall we?

 
PR in South African context
PR and politics
diversity in PR
digital divide in communications
public relations South Africa
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