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Professional journalism versus citizen journalism: What's the difference?

Professional journalism versus citizen journalism: What's the difference?

Media

Professional journalism refers to ethically practiced journalism that is guided by media law, while citizen journalism comes with a few more intricacies.  Either way, they're both part of journalism and strive to inform. 

 
Citizen Journalists
professional journalists
war reporter
embedded journalism
freelance report

Crisis management: Three steps towards recovery after a PR mishap

Crisis management: Three steps towards recovery after a PR mishap

Publicity

No business is immune to a PR disaster and this is why it's essential to be prepared for the worst. However, rebuilding your reputation after a crisis does not happen overnight. Rather, it takes a solid crisis communication plan, as well as a great deal of time and effort.

 
Public Relations
crisis management
PR tips
PR crisis
how to handle a PR crisis
rebuilding your reputation after a PR crisis

Five things every make-shift crisis management plan needs [Infographic]

Five things every make-shift crisis management plan needs [Infographic]

Publicity

Creating a makeshift crisis plan is important for PR pros because, in this fast-paced world, PR pros need to stay on their toes — constantly. They need to be able to handle any crisis at any time without having to rely on a crisis management plan that is outdated or that will not provide the desired results.

 
PR and crisis management
fast crisis management plan
record time crisis management
How to solve a PR crisis quickly
The quickest way to to solve a communication crisis

Four points for creating a public figure's communication strategy

Four points for creating a public figure's communication strategy

Publicity

A public relations strategy for an individual requires more effort than a brand or service. This is because individuals are humans and tend to be more complex than other offerings or representations of a brand. Therefore, they need a special kind of PR strategy to help manage their image in the most conducive manner possible.

 
PR for Individuals
PR for brands
public relations strategy
PR crisis
PR strategies for public figures
How public figures should communicate

Three reasons why local news is <i>vital</i> for South Africans

Three reasons why local news is vital for South Africans

Media

Local news isn't something that should be undermined or undervalued — especially in South Africa. The medium is so important because it is the watchdog that every suburb needs — it is the voice representing the current affairs that impact people every day.

 
Importance of local news
South African and local news
local news is vital for South Africa
Benefits of local news
Local news SA

Three ways to sell a service like a tangible product

Three ways to sell a service like a tangible product

Marketing

Selling as a service takes twice the amount of effort it does to sell something tangible, like a product. media update’s Nakedi Phala takes you through some channels that are ideal for selling a tangible service — something that a consumer can see and touch.

 
Service sales
Consumer sales
Service marketing
Consumer marketing
service branding

Five ways to advertise to an audience with an eight-second attention span

Five ways to advertise to an audience with an eight-second attention span

Marketing

Advertising to an audience with a short attention span makes a marketer’s job a whole lot more difficult. Fortunately, media update’s Talisa Jansen van Rensburg is here to take a look at five of the ways that marketers can entice consumers who are only willing to engage for eight seconds.

 
Advertising to an audience with short attention span
audience with short attention span
short attention span and marketing
marketing and a generation with a short attention span

Three reasons why your small business needs a blog

Three reasons why your small business needs a blog

Media

Blogging for small businesses can be seen as a needless and tedious task, especially since many of these up-and-comers often don’t even have a website yet. Be that as it may, a blog can be a useful tool when trying to grow your brand and engage with your audience.

 
Blogging for small businesses
starting a blog
advantages of blogging
why your business needs a blog

What happens when TV meets radio?

What happens when TV meets radio?

Media

When TV and radio are mashed up together, there’s more great content for the audience to enjoy, as well as opportunities for advertisers to improve brand reach and ratings. Here, media update’s Nakedi Phala discusses the relationship that radio has with TV and how this medium can ultimately benefit from the screens.

 
TV ads
Instream ads
Outstream ads
Radio live read
Pre Recorded radio ads
FM radio
App radio.

PR: An art or a science?

PR: An art or a science?

Publicity

Public relations professionals have long been debating whether PR is an art or a science. So, which is it? media update’s Talisa Jansen van Rensburg unpacks.

 
Is PR an art or science
public relations and science
public relations and art
PR industry
PR professionals
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