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What’s up with WhatsApp Communities?

What’s up with WhatsApp Communities?

Social

WhatsApp Communities is a new feature that has caused a lot of chatter amongst techies and social media users. Two of the biggest discussion points surrounding this new feature are who will benefit from it and how it affects one's privacy on this platform. Want to join the discussion? Then let's chat.

 
WhatsApp Communities
WhatsApp Update
WhatsApp
WhatsApp news
social media
social media news
social media update
new social media features

The power of social media in 2022

The power of social media in 2022

Social

Not so long ago, social media was invented with the intention to allow friends and family to connect and to serve as a means of entertainment. Yet this notion didn't last long — brands quickly saw a powerful opportunity to use these platforms as a new way to reach their target audiences.

 
Social media
Social media 2022
Power of social media
Power of social media 2022
Instagram
Facebook
Twitter
LinkedIn
E-commerce
Sell online
Networking

Does sentiment <em>really</em> sell?

Does sentiment really sell?

Marketing

It's all about what you say, and how you say it. To be at the top of your marketing game, you first need to understand the magic of selling your brand. Let's find out how adding sentiment to your marketing strategy will create that secret potion!

 
Sentiment
Does sentiment really sell
Emotion in marketing
Empathy
Sales
Consumer
Marketers
Marketing
Consumer market
Selling intention
Intentional marketing
Sentiment analysis
Market sentiment
sentiment in marketing

Four ways that freelancers can enhance their visibility

Four ways that freelancers can enhance their visibility

Media

Freelancers, your visibility plays an essential role in acquiring new customers for yourself. Therefore, you must seize every opportunity to strengthen your exposure. But what exactly can you do to be seen and ensure that potential clients know about you? Let's get into all the insights.

 
Boost freelancer visibility
how to enhance freelancer visibility
how freelancers can increase their visibility
freelancers
freelancing
freelancing tips
freelancer marketing
how to market yourself as a freelancer

Four tips for starting your career in freelance PR

Four tips for starting your career in freelance PR

Publicity

Freelancing is becoming a popular post-pandemic career path, as it allows you to work when you want and with who you want. So, it comes as no surprise to see PR professionals venturing down this path as well. But what would a career in freelance PR entail and how can you get started?

 
Freelancing
Freelance publicist
freelance public relations
freelance PR consultant
freelance PR work
how to become a freelance PR consultant
how to become a freelance public relations consultant

Social media managers — here are five important updates for your platforms

Social media managers — here are five important updates for your platforms

Social

Staying informed on the latest trends is important for all social media managers. As social platforms constantly introduce new updates and features for you to utilise, you need to keep up! So, let's take a look at what is hip and happening in this industry!

 
Social
Social media
Social platforms
Social media tips
Social media updates
Social media managers
Social networking
Social media scheduler
Media manager
Trends
Tools
Social media marketing
Social media apps
Social media sites

Why pop culture drives marketing campaigns: a Q&A with Doritos<sup>®</sup>

Why pop culture drives marketing campaigns: a Q&A with Doritos®

Marketing

Pop culture and marketing should go hand in hand! Why, you ask? Because the culture helps a brand build and maintain an authentic relationship with its consumers. Helping us take a closer look at the effects of pop culture on marketing campaigns is Andre Thomas, senior marketing manager at PepsiCo.

 
Doritos®
Comic-con
E-sports
pop culture
pop culture campaigns
Marketing campaigns
Marketing trends
Pop culture trends
Pop culture stats
Marketing stats

The streaming wars: a 2022 update

The streaming wars: a 2022 update

Media

Ah, the streaming wars. With 2022 well and truly underway, and Disney+ gearing up to launch in South Africa, what better time to revisit the options available to you? So sit back, relax and hit play.

 
Streaming wars
streaming wars netflix
streaming wars 2022
Disney+
Disney+ South Africa
the streaming wars
streaming

Marketers, here’s how you can become perfect digital storytellers

Marketers, here’s how you can become perfect digital storytellers

Marketing

Marketers have entered a new age of storytelling that is giving traditional methods the boot. So, what new skills do these narrators need to captivate a digital society with their stories? Let's take a stroll (or scroll?) into the world of virtual storytelling.

 
Digital storytelling
Brand storytelling
Digital marketing
Online marketing
Storytelling in the digital age
Digital storytelling marketing

Three tricky areas in PR: Here’s how to tackle crisis comms

Three tricky areas in PR: Here’s how to tackle crisis comms

Publicity

All PR professionals want to be the best PR pro out there, but it is essential to remember that you're only human. While you may have your PR skills down to a T, there will always be those areas that prove to be more difficult than others — and here's how to tackle them.

 
PR pros
PR pro
Publicity
Public relations
Communication specialist
Communications
Crisis comms
Crisis communication
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