Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the marketing director of creative agency Halo, on why emotional marketing is a must for all brands.

Freelancing has become increasingly popular as more writers are venturing into the land of self-employment. And why not — working as a freelancer offers an increased sense of flexibility and independence. But the multitude of benefits aside, being your own boss is no cakewalk.

Soft skills are essential for every occupation, but when you are a PR pro, you need a particular skill set. Other than just the hard skills like writing, computer literacy and being multilingual, these abilities aren’t taught but rather developed. So what are they? Let’s see!

TikTok for Business is the talk of the town. The tool is an all-in-one solution for marketers to advertise on the popular platform. But what exactly does this mean for brands and their advertising ventures? We’ve collected all the info, straight from the proverbial horse’s mouth!

Marketing needs women because they "wear so many different hats and this gives us such a rich perspective on life and in business," according to Claire Carter. That is why brands need to make more room at the table for women to contribute to the conversation.

Performance marketing can benefit your brand in multiple ways. Not only does this strategy give businesses a clearer understanding of how they are spending money, but it can help them identify which of their marketing efforts are proving to be the most valuable.

A brand’s content strategy is the foundation of all marketing and social media efforts. Why? Because its purpose is to guide content in engaging with consumers — while encompassing the core of what your business is about. Want to ensure that your strategy is on par? Strap in as media update’s Maryna Steyn takes you on this ride.

PR pros need to prove that the work they do is valuable. Many people have found that it is difficult to do so, but that does not make it any less important. There are many ways a PR pro can show how invaluable their work is, and we cover them right here!

Crisis management can make or break a brand’s reputation. For this reason, being able to handle a corporate calamity quickly and effectively is of the utmost importance. But being a crisis comms expert comes with practice and a lot of trial and error.

Influencers are in the spotlight, which means one mistake can truly cost them their loyal following. That’s why media update’s Talisa Carlson is taking a look at where influencers tend to slip up. Here are some essential tips to ensure that you are better prepared for the online game.