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Smarketing — What’s that all about?

Smarketing — What’s that all about?

Marketing

Smarketing — or sales and marketing — teams are often seen as two separate entities within a business. However, these departments really are two halves of the same team, one that is geared towards generating revenue.

 
Smarketing
What is smarketing
smarketing definition
marketing
sales

Three ways to avoid creating fake news

Three ways to avoid creating fake news

Media

Creating and sharing fake news is easier than ever before, with many people taking content that they see on social media platforms to be the truth, and nothing but the truth. Therefore, it’s high time that content creators and writers take full responsibility for the content that they put out there.

 
Fake news
avoid creating fake news
avoid fake news
how to stop fake news

Five ways to elevate your content

Five ways to elevate your content

Media

Content creation is an art, and it is something that requires a great deal of time and attention in order to achieve perfection. Whether you are creating content for business or pleasure, it goes without saying that the higher the quality, the better it will perform.

 
How to improve your content
content creation
content improvement
content writing strategies
content development

Where the future of public relations is headed in 2021

Where the future of public relations is headed in 2021

Publicity

It’s hard to deny that industries such as public relations need to be in a constant state of transformation in order to survive. Those who’ve adapted well up until this point might be wondering: Where to from here? media update’s Nakedi Phala takes a look at what industry players can expect from the future of PR.

 
PR in 2021
Future of PR
Virtual reality PR
SEO
Online events

Why PR pros need to encourage close relationships with marketers

Why PR pros need to encourage close relationships with marketers

Publicity

It’s about time that public relations and marketing professionals join forces and work closely with one another to benefit their clients. Here, media update’s Talisa Jansen van Rensburg reveals why this is vital for all PR pros.

 
PR and marketing
marketing and PR
PR relationship with marketing
marketing relationship with PR

Three ways social media encourages creativity

Three ways social media encourages creativity

Social

Social media can encourage much-needed creativity in times when the creative juices are running low. Although it has the ability to help you get imaginative, maintaining a healthy balance between real life and online is key.

 
Social media and creativity
social media encourages creativity
social media and being creative

The importance of brand loyalty

The importance of brand loyalty

Marketing

Brand loyalty is a key characteristic to building and maintaining a solid customer base. This being said, why exactly is it so important to make customers come back for more? media update’s Taylor Goodman unpacks.

 
Brand loyalty
the importance of brand loyalty
brand loyalty in consumer behaviour
benefits of brand loyalty

Why News24 decided to introduce digital subscriptions

Why News24 decided to introduce digital subscriptions

Media

News24 recently introduced digital subscriptions to its platform, which might seem to be coming at a strange time, but is there a method to their madness? media update’s Talisa Jansen van Rensburg takes a look at why the platform has implemented these new changes and what this means for online publications.

 
News24 digital subscriptions
Journalism and subscriptions
Media and ad revenue
Paywalls
Online news

Three ways to make your marketing as sweet as Krispy Kreme

Three ways to make your marketing as sweet as Krispy Kreme

Marketing

Krispy Kreme’s marketing doesn’t just stand out because of its delicious doughnuts — it's also about the way in which it goes about branding itself. media update’s Talisa Jansen van Rensburg takes a look at the marketing side of all things Krispy Kreme.

 
Marketing like Krispy Kreme
Krispy Kreme marketing
how to do marketing like Krispy Kreme

How women are changing the media landscape in SA

How women are changing the media landscape in SA

Media

One can’t deny that the media industry has been largely dominated by men, mostly in top positions. However, women in the media space are starting to dominate these top positions at prominent media conglomerates.

 
Women in media
Women in leadership
Women empowerment Women in media business
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