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How social media has evolved in 2020

How social media has evolved in 2020

Social

The way people share content on social media in the year 2020 has evolved. And although this industry has seen many changes over the years, this is the first time that people around the world are spending a majority of their time at home. Read on to learn more!

 
YouTube policies
Twitter voice feature
Facebook studio editing tool
Instagram IGTV Ads

Open Chair creates space for women at the boardroom table

Open Chair creates space for women at the boardroom table

Marketing

The Open Chair initiative was created to assist in growing the advertising industry, and to grow what it is missing —  women in leadership roles. The initiative facilitates open discussions between young women just starting their careers and industry legends at the top of their game.

 
Open Chair
Creative Circle
Loeries
Women in marketing
Suhana Gordhan
Simoné Bosman

Infographic: Hiring digital marketing unicorns might not be the way to go

Infographic: Hiring digital marketing unicorns might not be the way to go

Marketing

Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update's Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn't the best option.

 
Digital marketing unicorns
unicorns in digital marketing
unicorns in the marketing industry

Brand versus branding: What’s the difference?

Brand versus branding: What’s the difference?

Marketing

The terms ‘brand’ and ‘branding’ are often used interchangeably, but this is a definite marketing faux pas. Understanding the difference between the two is more than just semantics — it’s about understanding the functionality of a core marketing tool.

 
Branding
Brand
What is branding
the difference between brand and branding

The publishing industry’s struggles continue

The publishing industry’s struggles continue

Media

Publishing, like many other industries, has taken a major hit as the economic climate worsens. There are many factors to blame for the industry’s woes, namely the pandemic and readers’ reluctance to pay for digital content. Can publishing survive all this?

 
Publishing
publishing in South Africa
Media24
media news
Hardcopy
Digital print

How radio has been impacted by the 'new normal'

How radio has been impacted by the 'new normal'

Media

2020’s Radio Days Africa recently gave feedback on where the industry is heading and how the ‘new normal’ has affected radio statistics and engagement. media update’s Talisa Jansen van Rensburg dives into the numbers and reveals the impact of recent events on the South African radio industry.

 
Radio impacted by the new normal
new normal and radio
COVID19 and radio
South African radio stations

Four FAQs about working in modern-day PR answered

Four FAQs about working in modern-day PR answered

Publicity

Public relations professionals are often bombarded by questions, and this will only increase with time, says the team at Target Media Directory. With the industry being so vast, the tasks many and the roles, well, complicated, there are many queries that need answering. Here, the team answers five FAQs about working in PR.

 
Working in public relations
FAQs about public relations
public relations career
PR industry post-pandemic
COVID-19's impact on PR

Four wellness trends that every PR <i> should</i> pay attention to

Four wellness trends that every PR should pay attention to

Publicity

PR pros need to be aware of wellness trends to better understand the needs of audiences across all industries — especially since wellness concerns everyone. media update’s Talisa Jansen van Rensburg takes a look at the wellness trends that PR pros need to look out for.

 
Wellness trends
PR pros and wellness trends
wellness trends and PR pros
PR pay attention to wellness trends
GWS Summit

Why PR pros should rebrand themselves

Why PR pros should rebrand themselves

Publicity

Public relations professionals are responsible for maintaining good relationships between their client's brands and their consumers, as well as keeping the brand perceptions up to par. However, often PR pros need to remember to take some time to rebrand themselves as well.

 
Reputation matters
PR profession
PR ethics
PR ethics

Four things you need to know about Pinterest

Four things you need to know about Pinterest

Social

Pinterest is the go-to app for many users. Whether it’s DIY inspiration or motivational quotes, this platform has a curated collection of images and videos to fill your virtual poster board.

 
Pinterest
how to use Pinterest
Pinterest tips
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