With the rise of artificial intelligence and technological advancements, people are able to create content that can deceive the masses easier than ever before. Deepfakes are the new-ish kids on the block that are popping up on multiple social media platforms and people are struggling to tell the difference between what is real and what is fake.

It's no secret that the holiday season is heavily commercialised. The red and green is not everyone's cup of tea, but most people sure love a festive twist on the things they already know and love. For PRs, it's not only the season to be jolly but also a window of opportunity.

Generative AI in marketing is a source of excitement for some and worry for others. So, media update spoke with Dr Adam Pantanowitz about how machine learning impacts the marketing industry and its future.

CSI can make a powerful contribution to the results of any brand's PR efforts. However, the true purpose of CSI is not to serve a brand but rather to serve communities. Brands can use their PR to bolster their CSI and make a greater difference.

Pinterest is more than a social media platform; it is a visual search engine. Users are known to often click on outbound links on the platform. This makes Pinterest a highly effective tool for driving traffic to your blog, especially when it has not been indexed by search engines yet. 

When international companies come to South Africa, it's always interesting to see how they are going to approach our local market. We know that marketing and advertising in South Africa is — and always will be — a unique experience. So, we wanted to get some insights from the best in the business, a.k.a Raymond Langa from Leagas Delaney.

Blogging is an exciting yet overwhelming endeavour to take on. There are so many decisions to make and questions to answer that many aspiring bloggers put off starting their blog for way too long. We want to help you get the ball rolling by guiding your decision on what niche to write about. 

Establishing a personal brand is difficult, but if a baby pigmy hippo can do it, so can you. Who would have thought that personal brands could learn from a weeks-old hippo tucked away in a zoo in Thailand? Not us! But here we are. Read on to get some personal branding tips from the latest Internet sensation.

A great struggle that South African freelancers face is promoting their businesses and expanding their client base. Every "how-to" online applies to overseas markets, causing a lengthy trial-and-error process that wastes precious time and resources. This article should help you find your footing!

SEO is a crucial aspect of the digital world that cannot be ignored. It encompasses everything related to online presence and visibility. Despite its importance, many people are still unfamiliar with what it entails, how it works and the do's and don'ts for maximising its benefits. That’s why we've put together this guide on everything you need to know about SEO.