The South African media let out a collective ‘hoorah!’ as swimmer Tatjana Schoenmaker brought home Team SA’s first gold medal at the Tokyo Olympic games and set a world record while doing so.

Brand positioning is key if you want to stand out from your competitors. And if you want to have a distinctive place in your target audience’s memory, you need to have a clear idea of what your brand is all about. But where to begin? Read on to find out!

Monitoring radio stations is important for all businesses. Why? Because with countless communities being present on this medium, there’s a higher chance that you will be mentioned. Here, media update’s Talisa Carlson takes a look at the importance of tracking your brand mentions on the radio.

PR pros play such an essential role in our everyday lives. They do everything from creating uplifting campaigns to ensuring a brand communicates positive messages to its audience. And these tasks can make a world of difference to any passing individual — more than you might think!

Social media statistics help marketers plan their digital strategies. But when we talk about platforms that reach across the globe, these stats aren’t one size fits all. That’s why we bring you this South Africa edition.

Running a small business is no easy feat. You need to bring something new to the table, be ethical and hold your own amongst larger corporations. With all of this already on your plate, pleasing your consumer base may seem like a monstrous task. But with our guidance, it doesn’t have to be!

The media industry has encountered many changes in 2021, and it’s all thanks to how people consume the news. Here, media update’s Talisa Carlson takes a look at the most significant events that took place within the industry.

PR pros are like superheroes — for their clients that is. Working in public relations means that these individuals need to jump into action at a moment’s notice and save the day. Whether it’s starting a new campaign or dealing with a crisis, you can take inspiration from these Marvel-characters!

Disruptive marketing is what occurs when you don’t just think outside the box but destroy the box and allow creativity and innovation to take over. But what is it and why should you care? Read on to find out!

Marketers, these are the lessons you are looking for. Just like a Jedi mind-trick, clever marketing tactics from Star Wars can persuade your audience to respond to your brand message in the way you want them to. So, what can you learn from this franchise? Read on, young Padawan!