The purpose of the press release [Infographic]

You can't talk about PR without mentioning press releases. After all, it is one of the most powerful communication tools for building a positive brand reputation and garnering media coverage. Here, media update's Taylor Goodman breaks down what a press release is, what its purpose is and how a well-done presser can benefit your brand.

Interactive marketing: Three examples you need to know

Want to up your marketing game? Then it may be time for your brand to be more interactive with its customers. This will benefit your brand and consumer relations in countless ways, but in essence, it sets you apart from the crowd. Need some inspiration? Then look no further.

Five ways that you can minimise your screen time

In a digitised society where using smart devices is the norm, it's often hard to notice how much time we spend looking at Excel spreadsheets, Word documents or social media posts. You might not know this, but these tools and devices are actually draining you. Want to know how you can ditch your digital fatigue? Let's learn when to log off.

10 social media terms explained to make you a boffin

No, it's not just you, social media terms can be confusing. Understanding the latest lingo should not feel like higher-grade maths. That's why we have a cheat sheet to decode some of the most important terms to make you a part of the cool club!

Gen Z's impact on creativity online

As if Gen Z doesn't already have enough influence over digital marketing, purchasing and advertising, this generation also has sway over these platforms' creativity. Gone are the days of basic graphics and simple campaigns — these youngsters demand more.

How to overcome the generational gap in news consumption

Generational gaps can influence how people consume the news. Therefore, with countless channels at the reader's disposal, it can be easy to miss out on a specific target audience. Taking a closer look at closing this generational gap is media update’s Talisa Carlson.

How Gen Zers consume news

Gen Z continues to influence and shift our society in unprecedented ways — be it by impacting social media trends or encouraging brands to be more socially aware. Here, however, we’re going to unpack the effect that they have on news consumption and the transformation of the media landscape in general.

Five reasons why content marketing is a thing

The proof is in the content — so make sure your content strategy is flop free. How? Stop the wishy-washy marketing approach and produce content that not only wows your consumer but gives them food for thought rather than crumbs! Let us show you why content really is king.

The best examples of debranding revealed

Debranding is a trend that many popular brands have hopped onto by neatening up their logos and taking a customer-centric approach to their corporate identity. Want to find out how famous brands are keeping things simple? Then let's dive into debranding.

What is the Creator Economy — in 200 words or less?

As we shift from the narrative of media to social media, we are welcoming an era of everyday people becoming our new-age storytellers. Not only are they our storytellers, but they are the entrepreneurs of cyberspace. Welcome to the Creator Economy … It's a pleasure doing business with you.

Eight terms every PR pro should know

Calling all PR pros! Are you clued in on the latest lingo being thrown around in your industry? If not, there's no need to fret! Class is in session and we're here to teach you all the trending terms on the tip of every communicator's tongue.

Why are ethics important in public relations?

Mirror, mirror on the wall …  who's the most ethical of them all? PR pros — it's time to take a look at your reputation to make sure that you are not staring too far into the mirror and becoming someone you don't want to be. It's easy to fall into industry traps and even harder to stay ethical. Let's dig in!

The diamonds of South Africa: a Q&A with Clover Mama Afrika

Never apologise for being a strong woman — you have a voice and it’s your right to be heard. This Women’s Month, we celebrate the great work that the women of our nation do. This goes from upskilling themselves, to caring for their communities, to standing up for what is right. Who rules the world? Women!

Journalists, it's time to get interactive — the scoop on interactive journalism

Interactive journalism breathes life into news stories by making them accessible to audiences. By involving readers in news stories, journalists have found a way to communicate narratives that fully engages their viewers and listeners. Curious to know how they do this? Then let's immerse ourselves in the world of interactive journalism.

What exactly is content marketing — in 200 words or less?

'Content marketing' is a term that you must have heard multiple times before. You have probably also read what the benefits are and how you must incorporate it into your marketing strategy. But do you know what is actually meant by the phrase? Taking a closer look at this is media update’s Talisa Carlson.

How to become an influencer: a 2022 update

A career as an influencer is one of the most sought-after professions these days, especially in the digitally charged society that we live in. But with so many trying to throw their hat in the ring, how can you set yourself apart from the crowd and make it big?

How content creators can earn that cha-ching

Content creation isn't quite what it used to be. Something that was once done for pleasure has now turned into a full-blown career. However, finding ways to monetise off of online work in a sea of free content isn't all too easy. So, how do content creators make cash from their creations? Let's find out:

Why women matter in the PR workplace: in 200 words or less

'Boss lady', office queen or hustler — your presence cannot go unseen! Long gone are the days when a woman's place was in the kitchen. Oh no, women have taken the corporate world by storm and, boy, have they made a difference. Let's draft that contract and see why women are bosses of their own empire!

What is the South African Women's Day all about — in 200 words or less?

Women's Day takes place on the ninth of August every year in South Africa. This holiday pays tribute to a historical day in South African history when women of colour fought for their freedom. Want to find out more about this notable movement?

Why should you be a freelancer — in 200 words or less?

Long gone are the days when freelancing is only a side hustle. We live in a world where change is constant, and you either adapt or get kicked to the curb. Freelancers — your role in the industry is to fill the gaps and create new opportunities — and that's why freelancers are a must-have!

Rebranding versus debranding — what’s the difference? [Infographic]

Debranding is the new rebranding — at least, that's what they say. However, what seems to be a small change in tactics is actually a complete revolution in how brands are modifying themselves. Want to find out what sets the new type of strategy so far apart from the old one? Let's get into the deets!

All things female in marketing: a Q&A with Laura Hendel, Manisha Jogi and Kelly Jackson

Women in marketing show us that there is nothing quite like girl power. These ambitious girl bosses have taken the selling world by storm with their compassionate voices and creative flares. Want to know what it means to be a marketing woman?

What is slow PR — in 200 words or less

Slow and steady wins the race — or so says Slow PR. Follow along with media update's Jané Rossouw as we embark on this topic at a snail's pace and discuss the elements of slow PR.

Five reasons why your brand needs social media

If it ain’t on social media, is it actually for real? Being on social media is no longer a maybe for your brand — it's a must! Make sure you have your consumers hooked and that you shine on every social platform. Brands, it's time to get with it!

What is clickbait and how can you avoid it — in 200 words or less

Clickbait — the snaring strategy we've all fallen victim to. But who couldn't with all those scandalous headlines and enticing promises? So, to all the sad Internet surfers who were sold the full scoop only to end up swindled: media update's Lara Smit is putting an end to it here.

The top five PR campaigns of 2022 — so far

PR pro — it's your job to make an impression or fade into the masses. How have your campaign efforts been going this year, mmm? Let's be honest … times are tough and sometimes you just need a little bit of inspiration. Look no further — join the inspiration station!