What is herd mentality? Well, this is something ingrained into all of us, as it is a basic human instinct to want to fit in and be accepted. But how does this instinct translate to a powerful marketing resource? Let’s investigate.

WhatsApp’s privacy updates have caused an uproar with many users streaming away from the popular private messaging app in favour of competitors like Signal, Telegram and Discord. Fears abound as users grapple with what happens next. media update’s Talisa Jansen van Rensburg debunks some of these myths.

Media ethics has been thrust into the spotlight recently thanks, in no small part, to a SANEF report from the Media Ethics and Credibility Inquiry. Does this mean that media giants are listening?

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

Traditional marketing is holding its own in a rapidly evolving world thanks in no small part to the explosive rise of digital media. media update’s Nakedi Phala explores this relationship and provides keen insights into what makes traditional marketing king.

Public relations professionals frequently face challenging clients, no matter the stage of their career. Often, the best way to deal with tricky customers is to remain calm, listen and be sincere. But there’s more to it than that! Check out these seven tips for handling challenging encounters at the office.

Journalists in 2021 will need to change the way that they report on the news, simply because the consumption of information has changed drastically over the past year. 2021 is the year for journalists to shine; to do this, they need to practice transparency and creativity.

A killer press release headline is not something everyone knows how to write. This seemingly simple task can make or break your chances at securing media coverage for your client.

Your social media presence is an essential part of your brand. This is because it is becoming nearly impossible to connect, engage or build consumer relationships without it. media update's Pamela Manzenze takes you through the five pivotal ways to buff up your social media presence.