The way people share content on social media in the year 2020 has evolved. And although this industry has seen many changes over the years, this is the first time that people around the world are spending a majority of their time at home. Read on to learn more!

The Open Chair initiative was created to assist in growing the advertising industry, and to grow what it is missing —  women in leadership roles. The initiative facilitates open discussions between young women just starting their careers and industry legends at the top of their game.

Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update's Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn't the best option.

The terms ‘brand’ and ‘branding’ are often used interchangeably, but this is a definite marketing faux pas. Understanding the difference between the two is more than just semantics — it’s about understanding the functionality of a core marketing tool.

Publishing, like many other industries, has taken a major hit as the economic climate worsens. There are many factors to blame for the industry’s woes, namely the pandemic and readers’ reluctance to pay for digital content. Can publishing survive all this?

2020’s Radio Days Africa recently gave feedback on where the industry is heading and how the ‘new normal’ has affected radio statistics and engagement. media update’s Talisa Jansen van Rensburg dives into the numbers and reveals the impact of recent events on the South African radio industry.

Public relations professionals are often bombarded by questions, and this will only increase with time, says the team at Target Media Directory. With the industry being so vast, the tasks many and the roles, well, complicated, there are many queries that need answering. Here, the team answers five FAQs about working in PR.

PR pros need to be aware of wellness trends to better understand the needs of audiences across all industries — especially since wellness concerns everyone. media update’s Talisa Jansen van Rensburg takes a look at the wellness trends that PR pros need to look out for.

Public relations professionals are responsible for maintaining good relationships between their client's brands and their consumers, as well as keeping the brand perceptions up to par. However, often PR pros need to remember to take some time to rebrand themselves as well.

Pinterest is the go-to app for many users. Whether it’s DIY inspiration or motivational quotes, this platform has a curated collection of images and videos to fill your virtual poster board.