Seasonal posts on social media might not be evergreen, but they can help reach wider audiences and introduce them to your brand. Valentine's Day is one of those holidays that is enjoyed globally, so if it is relevant to your brand you can gain a significant amount of traction by posting about it.

Most businesses are not advertising in magazines or newspapers, they are sharing their business online. But what is the point if someone is searching for a product or service that you supply, and your website is on the third page on Google? 

Having been around for over a century, radio is one of the most consistent forms of media in the world. It is possible to build a successful career in radio presenting or even kickstart a career in other media through such a position. However, the competition is tough and presenters need to be on top of their game.

Everyone loves a good story, it draws us in, keeps us on our toes and has us invested to hear the ending. Part of a PR's job is to share a brand's story with the world — and what better way to get people invested than through storytelling.

The power of social media lies in its ability to create strong online communities, providing us with a sense of connection and a safe virtual space. Building these communities is crucial for both brands and individuals, which is why we reached out to Shaheed Rajab for his insights on the topic.

Everyone's a sucker for a heart-shaped, red version of a product they are already familiar with around Valentine's Day. Almost everyone takes part — no matter how reluctantly — and brands across the globe are dressed in red for two weeks every February. Have you ever wondered why that is?

In today's media landscape, generic writing and articles simply won't make the cut. That's why niche magazines continue to thrive in today's market. If you aspire to write for a niche magazine, there are certain steps you can take to ensure that you stand out among other writers.

In order to stand out, brands are constantly competing for space in headlines, minds and conversations. Press releases and social media posts do well, but still only achieve limited results. PR stunts are a higher-risk, higher-reward option for generating press coverage.

Finding things to post about on social media is one thing. But finding ways to post about them can be a different level of challenging. Luckily for you, we've got you covered in both areas. Get inspired by reading this article!

Interested in the potential of influencer marketing in South Africa? Look no further! This article offers valuable insights straight from industry experts — The IAB's Influencer Marketing Committee.