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Emotional marketing and why it works: A Q&A with Dean Oelschig

Emotional marketing and why it works: A Q&A with Dean Oelschig

Marketing

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the marketing director of creative agency Halo, on why emotional marketing is a must for all brands.

 
Emotional marketing
Marketing with emotions
Evoke emotions
Emotional advertising
Why emotional marketing works
Creative agencies
Pros of emotional marketing

Five tips for being a successful freelance writer

Five tips for being a successful freelance writer

Media

Freelancing has become increasingly popular as more writers are venturing into the land of self-employment. And why not — working as a freelancer offers an increased sense of flexibility and independence. But the multitude of benefits aside, being your own boss is no cakewalk.

 
Freelancing
what is freelancing
freelance writing
how to become a freelance writer
freelance copywriter
freelancing tips
tips for freelancers
South African freelancers

Five soft skills every PR pro must have

Five soft skills every PR pro must have

Publicity

Soft skills are essential for every occupation, but when you are a PR pro, you need a particular skill set. Other than just the hard skills like writing, computer literacy and being multilingual, these abilities aren’t taught but rather developed. So what are they? Let’s see!

 
Soft skills for PR pros
soft skills in public relations
soft skills for the work environment
soft skills for PR career
skills that prs have
PR skills
skills you need for pr

TikTok for Business: Everything from A — Z

TikTok for Business: Everything from A — Z

Social

TikTok for Business is the talk of the town. The tool is an all-in-one solution for marketers to advertise on the popular platform. But what exactly does this mean for brands and their advertising ventures? We’ve collected all the info, straight from the proverbial horse’s mouth!

 
TikTok for Business
Trends
Social media marketing
marketing
TikTok South Africa
TikTok FAQ

Marketing needs women: A Q&A with Claire Carter

Marketing needs women: A Q&A with Claire Carter

Marketing

Marketing needs women because they "wear so many different hats and this gives us such a rich perspective on life and in business," according to Claire Carter. That is why brands need to make more room at the table for women to contribute to the conversation.

 
Women in marketing
Women in the marketing industry
Marketing and women
Females in marketing
Marketing and females
Female marketers

Three reasons why you should integrate performance marketing into your strategy

Three reasons why you should integrate performance marketing into your strategy

Marketing

Performance marketing can benefit your brand in multiple ways. Not only does this strategy give businesses a clearer understanding of how they are spending money, but it can help them identify which of their marketing efforts are proving to be the most valuable.

 
Performance marketing
what is performance marketing
performance based marketing
performance marketing benefits
types of marketing
best marketing strategies
best practices in marketing

Three steps to developing a killer content strategy

Three steps to developing a killer content strategy

Media

A brand’s content strategy is the foundation of all marketing and social media efforts. Why? Because its purpose is to guide content in engaging with consumers — while encompassing the core of what your business is about. Want to ensure that your strategy is on par? Strap in as media update’s Maryna Steyn takes you on this ride.

 
Content strategy
content marketing strategy
content strategies for brands
content marketing 101
content strategy best practices
how to create a content strategy

Three ways PR pros can prove the value of their work

Three ways PR pros can prove the value of their work

Publicity

PR pros need to prove that the work they do is valuable. Many people have found that it is difficult to do so, but that does not make it any less important. There are many ways a PR pro can show how invaluable their work is, and we cover them right here!

 
PR pros prove their worth
PR pro worth
Proving the value of your PR work
the value of public relations
the value of PR
how to prove ROI from PR

How to be a crisis comms expert: A Q&A with Samantha Fuller

How to be a crisis comms expert: A Q&A with Samantha Fuller

Publicity

Crisis management can make or break a brand’s reputation. For this reason, being able to handle a corporate calamity quickly and effectively is of the utmost importance. But being a crisis comms expert comes with practice and a lot of trial and error.

 
How to be a crisis comms expert
Crisis management
crisis management strategy
PR crisis
crisis communications strategies
crisis comms 2021

Four mistakes influencers should avoid

Four mistakes influencers should avoid

Social

Influencers are in the spotlight, which means one mistake can truly cost them their loyal following. That’s why media update’s Talisa Carlson is taking a look at where influencers tend to slip up. Here are some essential tips to ensure that you are better prepared for the online game.

 
Influencers mistakes to avoid
Mistakes influencers should avoid
Social media influencers
tips for social media influencers
What to avoid as a social media influencers
Best practices as a social media influencers
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