Being a steller copywriter takes discipline and a lot of creativity if you want to produce better copy than the previous time. So, how can you take your writing from ‘drab’ to ‘fab’? media update’s Nakedi Phala dives in.

‘Momfluencers’? What on earth are those? Well, despite raking in all the Likes, shares and comments on social media, these individuals also live the traditional ‘mom life’. From stay-at-home to ‘super moms’, these influencers show how to do it all.

Writing SEO-friendly content increases the likelihood of your work reaching more people — and who wouldn’t want that? With that said, perfecting this style of writing takes time and a lot of practice. Luckily, we’re here to simplify the process for you!

A great public relations team is made up of all sorts of different characters, much like the classic television series The A-Team. Each squad member brings unique skills to the table, and there’s a lot that PR professionals can learn from them. Eager to learn more? Then read on!

Visual content and storytelling are the key pillars that set your brand apart on Instagram. But how do you get started? Do not fret! media update's Talisa Jansen van Rensburg spoke to Shawn Ogulu, a photographer and branded content creator, to gather all the insights you need.

Every great public relations experience requires three ingredients: truth, trust and transparency. Wondering what role the three T's of PR play in reaching the most desired outcome? media update's Pamela Manzenze explains right here!

Social media develops at a rapid pace. You sleep, wake up and next thing you know, you’ve got a notification telling you to update your app … again. Struggling to keep up? Don’t worry we’ve got info on all the latest updates to look out for.

Emotional intelligence (EQ) is a skill that will serve marketers, not only in the business environment, but in all aspects of their lives. But in order to use your EQ to your advantage, you need to know what it is and how it can help to make you a better marketing professional.

Online communities allow brands to engage and associate with other parties through authentic and meaningful conversations. Wondering what these communities are and which type will best suit your business needs? We've got you covered.

The public’s trust in the media is like a token of endorsement for a news agency; it’s one of the best ways to measure the success of your news content. This is because, if people complain about your content, you could soon find yourself losing your audience.