Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

The psychology behind consumer behaviour

The psychology behind consumer behaviour

Marketing

Consumer behaviour is difficult to understand, especially considering that customers all have different interests and opinions. Taking a look into the psychology behind consumer behaviour may offer useful insights into questions like ‘Which marketing tactics drive sales?’ and ‘What works on social media?’.

 
Consumer behaviour
psychology behind consumer buying behaviour
marketing psychology
importance of consumer psychology

Five editorial tools every writer needs

Five editorial tools every writer needs

Media

Utilising editorial tools is the best way to take your content game from zero to 100. In the digital age, there really is an app or software for almost everything, so why not use these tools to help you kickstart brainstorming and streamline the writing process?

 
Writing apps
editorial tools
best apps for writers
writing software

Four ways to build business relationships through PR tactics

Four ways to build business relationships through PR tactics

Publicity

Public relations offers a number of strategic communication methods that you can use to build good business relationships with relevant stakeholders and the public. Here, media update’s Nakedi Phala reveals four PR tactics that will help you build mutually beneficial business relationships.

 
PR strategy
PR communication
Corporate communication
Client liaison
External communications
Benefits of PR tactics in communications

Five SEO tips for PR pros

Five SEO tips for PR pros

Publicity

Search engine optimisation (SEO) in public relations is vital if you want the right people to find your client’s press releases in the sea of content online. That’s why media update’s Talisa Jansen van Rensburg has come up with the top five SEO tips for PR pros.

 
Five SEO tips for PR pros
SEO tips
PR and SEO

Three ways to up your Instagram game

Three ways to up your Instagram game

Social

Instagram has millions of active monthly users and is one of the fastest growing social media apps, making it a marketing goldmine. With this being said, Instagram marketing is not as simple as posting and getting a few likes — it is far more complex.

 
Instagram
Instagram strategy
Instagram marketing tips
how to increase Instagram followers

Three ways to improve brand sales

Three ways to improve brand sales

Marketing

Improving your brand sales strategy is the key to boosting your business’s revenue. Therefore, you need to conduct research on your brand to know what’s affecting your sales. And, as you well know, when numbers plummet, competitors will bury your brand.

 
Brand sales
Sales strategy
Product pricing
Marketing strategy tips
Personalised marketing
Target audience
Consumer segmentation

Infographic: Being human on social media is <i>not</i> overrated

Infographic: Being human on social media is not overrated

Social

Social media is a great place to show off the human side of your brand. This is because social platforms tend to be less formal and are filled with users who are ready to be entertained!

 
Human side on social media
social media and being human
being human on social media

Ethical marketing: Five brands who got it right

Ethical marketing: Five brands who got it right

Marketing

Ethical marketing is more than just a strategy used to expand your consumer base; it's a business philosophy. In the socially-conscious age we live in, consumers want to know that the brands they support are ethical. Here are five brands that are hitting the nail on the head with this type of marketing.

 
Ethical marketing
examples of ethical companies
importance of ethics in marketing
examples of ethical marketing

Five FAQs about filter bubbles

Five FAQs about filter bubbles

Media

Filter bubbles affect everyone, regardless of the platform that they use to get the news. Filter bubbles are when algorithms pick up on the content you prefer so that platforms know what to continue showing you as well as what to block. However, this can lead to readers being exposed to biased opinions in the news.

 
Filter bubbles
FAQS about filter bubbles
questions about filter bubbles

Three reasons why your brand needs media monitoring now more than ever

Three reasons why your brand needs media monitoring now more than ever

Media

Media monitoring is the tool your business is going to need to get with the times and progress within the current media landscape. This solution allows you to gather stats and reports about consumer perception of your brand in the media, allowing you to see where you may need to move your strategy in a new direction.

 
Media monitoring
media analysis report
Broadcast monitoring
Online media monitoring
0
0
 

Next Up

Clear