Online tracking is quite a controversial topic, often leaving a bitter taste in the mouth of Internet users. Many consider this as an invasion of privacy and are left paranoid wondering, “Who is tracking me online?” But, have you ever considered how letting brands track you can benefit you?

Brands use all kinds of hashtags on social media each and every day, but there are certain ones that can always be counted on to get your audience engaging with your posts. Enter evergreen #tags — the one thing that will help put your content in the spotlight!

It’s time that the media industry shifts its focus on becoming more emotionally correct. Why? Because if you want people to engage with your content, you need to look at how things are said instead of what is being said.

Print continues to survive despite the number of publishers that have closed their doors due to the economic climate. After a year of dealing with the challenges of the crisis, magazines are back on the market, proving that this medium is able to hold its own.

‘Cancel culture’ has changed the landscape of crisis communications drastically, as social media has become more intertwined with our daily lives every passing day. But what does being ‘cancelled’ even mean and what in the world does this have to do with PR? Let’s find out.

PR pros need to explore CSI strategies to ensure that their client is portrayed in the best possible light — while also delivering on socio-economic goals. Brands have to show that they support these projects to prove that they are not just a business but also a vessel for sustainable solutions.

There's a lot marketers can learn from our furry canine friends — from being loyal to being able to read their audience like no one's business. media update’s Talisa Jansen van Rensburg takes a look at all paws-itive things dogs can teach your brand.

The acceleration of digital is moving at a drastic speed, and if marketers want to catch the latest trends, they need to keep up with the features and apps that are transforming this space. So, how do you do just that? Worry not! media update’s Nakedi Phala dug up the five latest trends in digital marketing to keep you in the loop.

Science journalism plays an important role in informing the people about scientific findings and how they will affect the public at large. But there have been concerns that these journalists merely write content for the scientists and not for the people, making them cheerleaders when they need to be watchdogs.

The Namibian radio industry has experienced an unprecedented increase in listenership over the past year, solidifying itself as a medium that audiences can trust. So, why has the country seen an upswing in this medium? Find out here!