Taking part in what's trendy on social media is an effective way to achieve short-term success and increase your engagement. However, you'll need to start creating more timeless content at some point in your career to ensure its longevity and security.

Have you ever thought about the reasoning behind a brand's choice of colour? Colours have a significant impact on how we perceive a brand, and the study of colour psychology teaches us how certain colours can influence our emotions. Iconic brands like Cadbury and Samsung understand the influence of colour on our minds and utilise it to shape our experiences in ways that often go unnoticed.

The digital age has brought about change in the media industry that many people never saw coming. Print news was the first to fall and broadcast news might seem like it's following closely. But its saving grace might be the exact thing that is threatening its traditional existence.

Burnout is real, and for people in high-pressure careers, such as public relations, it is somewhat expected for it to happen at some point. It's no surprise that it tends to happen towards the end of the year. That's why we've compiled a list of tips to help you identify and prevent burnout.

We all know that social media is not meant to be serious all the time. Businesses can't just be serious and push product on every post — as this is a sure way to kill your social media growth. So, how does one keep it fun yet professional online?

Effective marketing doesn't just mean talking into the void about your products and hoping people respond. It means making a connection with consumers in a way that will resonate with them the most and ensure that they make a purchase.

Anyone who is a writer can testify to how difficult it can be to write any piece of work and to write it well. We all have our off days where we struggle to find inspiration to write. That is why we've put together some epic writing tips from some of the best writers in history, to help make your writing flawless.

PR pros should always be on the lookout for tools and tips that will make their work more effective. Online media databases have been part of the industry for a while, but some PRs are old-school and prefer having their own lists and updating them manually. If you are undecided about online media databases, learn more about them here!

LinkedIn articles can be useful for brands that want to improve their social media strategy. However, as with any social media approach, it will work well for some brands and less so for others.

As 2025 approaches, marketing pros should reflect on the past year and plan for the future. A crucial step in this process is creating a marketing mood board, which allows you to visually map out your brand's goals for the upcoming year and start with a clear direction. So, as we enter a new year, let's take a look at what stays and what needs to go into our marketing strategies.