Being a shy PR pro means that your voice is often unheard in meetings and discussions. This leaves you in a position where it might be hard to grow in your profession and it can also lead to great ideas going amiss. This just cannot be!

Creating your own Internet radio station is one thing, but monetising it is an entirely different story ... Not only do you have to consider your advertising strategy, but you also need to make sure that your web and social media pages align with your brand’s voice and tone. Ready to begin?

Legal affairs have a heavy influence in public relations, helping both client and agency run things smoothly from start to finish! media update’s Nakedi Phala takes a look at the fine line dividing legal aspects that PR professionals should definitely pay attention to. 

In South Africa, the norm is that the top trending news is sourced by the social media users. Their content has become one of the top mainstream sources, and so, they are worthy of acknowledgment. Here, media update’s Nakedi Phala looks at social media news that has dominated the trends map. 

Kindness may be seen as weakness in the marketing industry, however, being kind in a professional capacity can actually be your greatest strength. Ready to find out why? We’ve got the details!

OREO’s marketing strategy is one that all brands can learn from. This little cookie has a big personality and a strong online presence. But, why is that? Here, media update’s Talisa Jansen van Rensburg takes a look at five reasons why OREO is winning at the marketing game.

What you say in a media interview can make or break your public image, which means that you need to be extra cautious about what not to say while answering questions. It’s one thing to be prepared for an interview, but it’s another to ensure that you are saying all the right things.

The public relations industry is a very competitive one, which is why, as a PR pro, you’re often left wondering: What do clients really want? It may sound like an obvious question, but you’ll realise that there are actually a number of things that your clients want that you never thought of before.  

A career in public relations can be enriching and fulfilling, but at times, it can also be stressful. Whether you have a crisis on your hands or you’re preparing a pitch, there are a couple of common mistakes those working in PR may face.

Making brand storytelling a part of your marketing strategy can help you acquire what’s becoming the world’s upcoming most expensive commodity: human attention. media update’s Nakedi Phala takes you through a discussion on why storytelling as a marketing tactic is the way to go.