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Three things that happen when the SA media gets patriotic

Three things that happen when the SA media gets patriotic

Media

The South African media let out a collective ‘hoorah!’ as swimmer Tatjana Schoenmaker brought home Team SA’s first gold medal at the Tokyo Olympic games and set a world record while doing so.

 
South African media
the role of media in South Africa
nation building
role of social media in nation building

Brand positioning through clarity: A Q&A with Diana Springer

Brand positioning through clarity: A Q&A with Diana Springer

Marketing

Brand positioning is key if you want to stand out from your competitors. And if you want to have a distinctive place in your target audience’s memory, you need to have a clear idea of what your brand is all about. But where to begin? Read on to find out!

 
Brand positioning
brand distinctiveness
marketing
market positioning for your brand

Three reasons why you should monitor radio stations

Three reasons why you should monitor radio stations

Media

Monitoring radio stations is important for all businesses. Why? Because with countless communities being present on this medium, there’s a higher chance that you will be mentioned. Here, media update’s Talisa Carlson takes a look at the importance of tracking your brand mentions on the radio.

 
Broadcast monitoring for radio
Radio broadcast monitoring
Radio stations
South African radio stations

Four positive impacts that PR pros make in the world [Infographic]

Four positive impacts that PR pros make in the world [Infographic]

Publicity

PR pros play such an essential role in our everyday lives. They do everything from creating uplifting campaigns to ensuring a brand communicates positive messages to its audience. And these tasks can make a world of difference to any passing individual — more than you might think!

 
PR pro
positive impact
Positive impacts from PR pros
Public relations positive role
making a difference
pros of being in PR

2021 Social media stats for South Africa [Infographic]

2021 Social media stats for South Africa [Infographic]

Social

Social media statistics help marketers plan their digital strategies. But when we talk about platforms that reach across the globe, these stats aren’t one size fits all. That’s why we bring you this South Africa edition.

 
Social media statistics
South African social media stats
South African stats
SA social media stats
Social media stats in South Africa
South africa social media stats 2021 infographic

Four things consumers want to see from small businesses

Four things consumers want to see from small businesses

Marketing

Running a small business is no easy feat. You need to bring something new to the table, be ethical and hold your own amongst larger corporations. With all of this already on your plate, pleasing your consumer base may seem like a monstrous task. But with our guidance, it doesn’t have to be!

 
Small business
Small business tips and advice
how to run a successful small business
small business tips 2021
small business ideas
how to start a small business

How the media industry has changed in 2021

How the media industry has changed in 2021

Media

The media industry has encountered many changes in 2021, and it’s all thanks to how people consume the news. Here, media update’s Talisa Carlson takes a look at the most significant events that took place within the industry.

 
Media industry
Changes in the media industry 2021
Media in 2021
Media industry in 2021

10 Marvel quotes that PR pros should live by

10 Marvel quotes that PR pros should live by

Publicity

PR pros are like superheroes — for their clients that is. Working in public relations means that these individuals need to jump into action at a moment’s notice and save the day. Whether it’s starting a new campaign or dealing with a crisis, you can take inspiration from these Marvel-characters!

 
Public relations tips
quotes for PR pros
Marvel quotes
quotes to live by in public relations
public relations inspiration
famous public relations quotes

The 411 on disruptive marketing

The 411 on disruptive marketing

Marketing

Disruptive marketing is what occurs when you don’t just think outside the box but destroy the box and allow creativity and innovation to take over. But what is it and why should you care? Read on to find out!

 
Disruptive marketing
what is disruptive marketing
disruptive marketing examples
disruptive marketing strategy

Three lessons marketers can learn from <i>Star Wars</i>

Three lessons marketers can learn from Star Wars

Marketing

Marketers, these are the lessons you are looking for. Just like a Jedi mind-trick, clever marketing tactics from Star Wars can persuade your audience to respond to your brand message in the way you want them to. So, what can you learn from this franchise? Read on, young Padawan!

 
Marketing lessons
marketing tips from Star Wars
creatives lessons from star wars
Star Wars quotes
star wars quotes about marketing
marketing tips
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