Crisis management is one of the cornerstones of public relations —and rightfully so, as this profession is centred on enhancing and building client reputations. This being said, to manage a disaster you need the right team: The ‘crisis management Avengers’, if you will.

Marketing with pet influencers on your brand's side can prove to be extremely beneficial. Why? Simple! Everyone loves to see content surrounding cute animals. And so, pet influencers are no longer limited to dogs and cats but can also have bunnies, frogs and even ferrets aboard.

Brand storytelling and pop-culture are key ingredients in your content strategy. Furthermore, mixing them with your signature blend of industry knowledge creates a unique ‘just right for your audience’ feeling. Ready to find out how? media update’s Maryna Steyn is here with the recipe.

Fake news spreads faster than wildfire — and yet it can be so persuasive that readers won’t realise the deception until it’s too late. The results can cause damage to entire communities within minutes. But take heart! media update’s Talisa Carlson looks at how to deal with fake news like a pro.

Crisis management is currently the biggest buzzword in PR — it’s all about dealing with a situation head-on! But how do you put out the metaphorical fire effectively? Well, why not take this opportunity to learn from the best in the crisis comms game. media update's Taylor Goodman digs in.

The Facebook outage left social media users shook after they realised that they can’t access Facebook, Instagram and WhatsApp. Although this outage caused a lot of headaches for brands, media update’s Talisa Carlson takes a look at the the good that came out of it.

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all the pressure to perform, reaching your goals can be overwhelming; and this is where micro-moments save the day!

Streaming versus TV has been a battle for the (digital) ages. These days, consumers are spoilt for choice when it comes to entertainment — whether they’re into anime or reality TV, there’s always something out there to grab their attention.

Content creators and communications specialists might have more in common than one might think. media update’s Talisa Carlson spoke to Rachel Irvine, CEO of Irvine Partners (a public relations and marketing agency), about a writer’s journey from creating content all the way to entering the public relations industry.

Public relations in South Africa has many challenges and PR pros need to find ways to juggle these factors to ultimately succeed. But what are these factors and how do they affect practitioners? Let's take a look, shall we?