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The power of herd mentality in marketing

The power of herd mentality in marketing

Marketing

What is herd mentality? Well, this is something ingrained into all of us, as it is a basic human instinct to want to fit in and be accepted. But how does this instinct translate to a powerful marketing resource? Let’s investigate.

 
Herd mentality
Herd mentality in marketing
what is herd mentality
herd mentality examples
Marketing strategies 2021
marketing methods

Five myths about WhatsApp's privacy updates busted

Five myths about WhatsApp's privacy updates busted

Social

WhatsApp’s privacy updates have caused an uproar with many users streaming away from the popular private messaging app in favour of competitors like Signal, Telegram and Discord. Fears abound as users grapple with what happens next. media update’s Talisa Jansen van Rensburg debunks some of these myths.

 
WhatsApp privacy law myths
myths about WhatsApp privacy law
WhatsApp privacy policy
WhatsApp in South Africa
South Africa and WhatsApp
WhatsApp
online security

Media ethics in the spotlight in SA: What does it mean for the industry?

Media ethics in the spotlight in SA: What does it mean for the industry?

Media

Media ethics has been thrust into the spotlight recently thanks, in no small part, to a SANEF report from the Media Ethics and Credibility Inquiry. Does this mean that media giants are listening?

 
Media ethics
media credibility
political influence in media
editorial policy
SANEF
Sunday Times
ethics
credibility
media
transparency
accountability

Four reasons why science needs public relations

Four reasons why science needs public relations

Publicity

Public relations is a must for science communications as some perceive these highly technical fields as hair-raising. PR offers some strategies to make science less intimidating and easy to understand. How, though? 

 
PR in science
PR in healthcare
PR crisis
media law
media ethics
Using PR methods to manage scientific data
scientific data interpreted through PR

The benefits of old school PR in a digitised world

The benefits of old school PR in a digitised world

Publicity

Going old school with your PR tactics can position you as a leader among a sea of agencies available to potential clients. The benefits that you gain from traditional methods will help you offer your clients something that contemporary competitors probably won’t: true and tested results.

 
Old school and PR
PR and old school
PR in a digitised world
digitised world and PR

Why traditional marketing is boss

Why traditional marketing is boss

Marketing

Traditional marketing is holding its own in a rapidly evolving world thanks in no small part to the explosive rise of digital media. media update’s Nakedi Phala explores this relationship and provides keen insights into what makes traditional marketing king.

 
Traditional marketing vs digital marketing
TV ad
radio marketing
marketing plan
measuring marketing
Benefits of traditional marketing
Best type of marketing in SA
traditional marketing
PR

Seven PR tips for dealing with difficult clients

Seven PR tips for dealing with difficult clients

Publicity

Public relations professionals frequently face challenging clients, no matter the stage of their career. Often, the best way to deal with tricky customers is to remain calm, listen and be sincere. But there’s more to it than that! Check out these seven tips for handling challenging encounters at the office.

 
PR tips
difficult clients
dealing with difficult clients
tips for PR pros
reputation management
public relations
PR
crisis communications
communications

Five things every journalist should do to succeed in 2021

Five things every journalist should do to succeed in 2021

Media

Journalists in 2021 will need to change the way that they report on the news, simply because the consumption of information has changed drastically over the past year. 2021 is the year for journalists to shine; to do this, they need to practice transparency and creativity.

 
Journalists in 2021
journalism in 2021
2021 and journalism
media industry and 2021

Three tips for writing a killer press release headline [Infographic]

Three tips for writing a killer press release headline [Infographic]

Publicity

A killer press release headline is not something everyone knows how to write. This seemingly simple task can make or break your chances at securing media coverage for your client.

 
Press release headline
How to write a good press release headline
press release headline writing tips
journalistic techniques
press statement
writing a good headline for a press release

How to refine your brand’s social media presence

How to refine your brand’s social media presence

Social

Your social media presence is an essential part of your brand. This is because it is becoming nearly impossible to connect, engage or build consumer relationships without it. media update's Pamela Manzenze takes you through the five pivotal ways to buff up your social media presence.

 
Social media presence
Improving social media presence
How to grow your social media presence
The importance of social media presence
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