PR used to only be about getting your brand to make headlines — now it's also about ensuring that your brand gets found online. In this article, Saads Abrahams from media update is unpacking why every PR pro needs to understand SEO.

As a marketing professional, you are often in charge of content creation — but you need to be able to know the differences between a content strategy, a content plan and a content calendar if you want to create content successfully. Saads Abrahams from media update is giving a breakdown on each to simplify your content process!

For those seeking insights into sports broadcasting, this is the Q&A you need. Saads Abrahams from media update interviewed Tony Ndoro, the renowned voice of sports broadcasting, about the evolution of the industry over the years and where it's headed.

A glowing article by a national news outlet used to be the PR dream — but today, if public sentiment does not align, it can all fall flat. media update's Saads Abrahams is exploring press coverage versus public perception — and what matters more in 2025.

Having a post go viral on social media is far from overrated. It helps expose your account to a large number of users in a short time, which can generate follower growth and higher engagement. But what makes up a viral-worthy post? Joreke Kleynhans from media update breaks it down below.

Payphones, pagers, fax machines and Rolodexes are all things of the past; however, not all traditional practices have been axed. Saads Abrahams from media update is sharing how digital PR is shaping current PR practices and where traditional PR still holds its power.

Being an influencer is probably one of the most misunderstood careers — and yes, it is a career. However, it is not all glitz and glam, Saads Abrahams from media update is sharing the pros and cons of being an influencer.

According to FNB's Orsheran Singh, "Gamification needs to feel like a natural extension of the brand, not a bolt-on." Joreke Kleynhans from media update spoke to him about different aspects surrounding gamified marketing in this Q&A.

Content creation is not exactly a new concept, but the way content is being created, shared and viewed is definitely changing. In this article, Saads Abrahams from media update is taking a look at the battle of the content titans — blogging versus vlogging.

Public relations is not always about organising fun events and writing press releases. It involves proactive thinking, anticipating issues and solving problems before they arise. This refers to issue and crisis management. Joreke Kleynhans from media update explains how the two differ.