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The top five PR campaigns of 2022 — <i>so far</i>

The top five PR campaigns of 2022 — so far

Publicity

PR pro — it's your job to make an impression or fade into the masses. How have your campaign efforts been going this year, mmm? Let's be honest … times are tough and sometimes you just need a little bit of inspiration. Look no further — join the inspiration station!

 
PR
PR pro
Public Relations
Campaigns
PR campaigns
Brand Awareness
Consumer interaction
Brand strategy
Content planning
Environmental Awareness
Human rights
Activism
Rebuild
Giving hope
Feel good campaigns
Inspirational campaigns
Adverts
Awareness campaigns

What is slow PR — in 200 words or less

What is slow PR — in 200 words or less

Publicity

Slow and steady wins the race — or so says Slow PR. Follow along with media update's Jané Rossouw as we embark on this topic at a snail's pace and discuss the elements of slow PR.

 
What is slow PR
Slow PR
PR
Public Relations
Slow Public Relations
PR Pro
Journalist
PR Campaign
Niche PR
Target Key Audience
Media Outlets
Why PR pros need to take it slow

Five reasons why your brand needs social media

Five reasons why your brand needs social media

Social

If it ain’t on social media, is it actually for real? Being on social media is no longer a maybe for your brand — it's a must! Make sure you have your consumers hooked and that you shine on every social platform. Brands, it's time to get with it!

 
Social media
Social media managers
Social media platforms
Benefits of social media
Social media advertising
Social media pages
Awareness
Consumer insights
Content creation
Social selling
Brand awareness
Listening tools
Brand reputation
Consumers
Target audience
Brand offering

What is clickbait and how can you avoid it — in 200 words or less

What is clickbait and how can you avoid it — in 200 words or less

Social

Clickbait — the snaring strategy we've all fallen victim to. But who couldn't with all those scandalous headlines and enticing promises? So, to all the sad Internet surfers who were sold the full scoop only to end up swindled: media update's Lara Smit is putting an end to it here.

 
Clickbait
What is clickbait
why do people use clickbait
how to avoid clickbait
how to recognise clickbait
how can you avoid clickbait
clickbait meaning

All things female in marketing: a Q&A with Laura Hendel, Manisha Jogi and Kelly Jackson

All things female in marketing: a Q&A with Laura Hendel, Manisha Jogi and Kelly Jackson

Marketing

Women in marketing show us that there is nothing quite like girl power. These ambitious girl bosses have taken the selling world by storm with their compassionate voices and creative flares. Want to know what it means to be a marketing woman?

 
Women in marketing
Women’s Day
Marketing Women
Female Marketers
Female Marketing
National Women’s Day
Women supporting women
Girl power
Women
shero
Empathy
Marketing for females
Women’s Month

Rebranding versus debranding — what’s the difference? [Infographic]

Rebranding versus debranding — what’s the difference? [Infographic]

Marketing

Debranding is the new rebranding — at least, that's what they say. However, what seems to be a small change in tactics is actually a complete revolution in how brands are modifying themselves. Want to find out what sets the new type of strategy so far apart from the old one? Let's get into the deets!

 
Rebranding
Debranding
The difference between rebranding and debranding
Rebranding vs debranding
What is debranding
What is rebranding
Infographic
what’s the difference between debranding and rebranding

Why should you be a freelancer — in 200 words or less?

Why should you be a freelancer — in 200 words or less?

Media

Long gone are the days when freelancing is only a side hustle. We live in a world where change is constant, and you either adapt or get kicked to the curb. Freelancers — your role in the industry is to fill the gaps and create new opportunities — and that's why freelancers are a must-have!

 
Freelancer
Freelance writing
Freelance opportunities
Market demand
Adaption
Flexibility
Work from home
Upskill
Workload
Content creation
Clients
Freelancing benefits
Lifestyle
Independence
Why to become a freelancer

What is the South African Women's Day all about — in 200 words or less?

What is the South African Women's Day all about — in 200 words or less?

Publicity

Women's Day takes place on the ninth of August every year in South Africa. This holiday pays tribute to a historical day in South African history when women of colour fought for their freedom. Want to find out more about this notable movement?

 
Women’s Day
South African Women’s Day
Why do South Africans celebrate Women’s Day
National Women’s Day
Why South Africans celebrate Women’s Day
women
SA women
National Women's Day 2022
Women's Day 2022
9 August 1956

Why women matter in the PR workplace: in 200 words or less

Why women matter in the PR workplace: in 200 words or less

Publicity

'Boss lady', office queen or hustler — your presence cannot go unseen! Long gone are the days when a woman's place was in the kitchen. Oh no, women have taken the corporate world by storm and, boy, have they made a difference. Let's draft that contract and see why women are bosses of their own empire!

 
Workplace
Women
Women’s day
Relevancy of women
Business operation
Corporate environment
Boss lady
Diversity
Work environment
Productivity
Company culture
Consumers
Brand
Public Relations
Consumer behaviour
PR
women in PR
women in public relations

How content creators can earn that cha-ching

How content creators can earn that cha-ching

Social

Content creation isn't quite what it used to be. Something that was once done for pleasure has now turned into a full-blown career. However, finding ways to monetise off of online work in a sea of free content isn't all too easy. So, how do content creators make cash from their creations? Let's find out:

 
Creators
Content Creators
Creator Economy
How content creators can earn money online
How content creators can profit off of their content
Subscriptions
Advertisements
Brand Partnerships
Sponsorships
content creation
writing
writing career
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