Smarketing — or sales and marketing — teams are often seen as two separate entities within a business. However, these departments really are two halves of the same team, one that is geared towards generating revenue.

Creating and sharing fake news is easier than ever before, with many people taking content that they see on social media platforms to be the truth, and nothing but the truth. Therefore, it’s high time that content creators and writers take full responsibility for the content that they put out there.

Content creation is an art, and it is something that requires a great deal of time and attention in order to achieve perfection. Whether you are creating content for business or pleasure, it goes without saying that the higher the quality, the better it will perform.

It’s hard to deny that industries such as public relations need to be in a constant state of transformation in order to survive. Those who’ve adapted well up until this point might be wondering: Where to from here? media update’s Nakedi Phala takes a look at what industry players can expect from the future of PR.

It’s about time that public relations and marketing professionals join forces and work closely with one another to benefit their clients. Here, media update’s Talisa Jansen van Rensburg reveals why this is vital for all PR pros.

Social media can encourage much-needed creativity in times when the creative juices are running low. Although it has the ability to help you get imaginative, maintaining a healthy balance between real life and online is key.

Brand loyalty is a key characteristic to building and maintaining a solid customer base. This being said, why exactly is it so important to make customers come back for more? media update’s Taylor Goodman unpacks.

News24 recently introduced digital subscriptions to its platform, which might seem to be coming at a strange time, but is there a method to their madness? media update’s Talisa Jansen van Rensburg takes a look at why the platform has implemented these new changes and what this means for online publications.

Krispy Kreme’s marketing doesn’t just stand out because of its delicious doughnuts — it's also about the way in which it goes about branding itself. media update’s Talisa Jansen van Rensburg takes a look at the marketing side of all things Krispy Kreme.

One can’t deny that the media industry has been largely dominated by men, mostly in top positions. However, women in the media space are starting to dominate these top positions at prominent media conglomerates.