Consumer behaviour is difficult to understand, especially considering that customers all have different interests and opinions. Taking a look into the psychology behind consumer behaviour may offer useful insights into questions like ‘Which marketing tactics drive sales?’ and ‘What works on social media?’.

Utilising editorial tools is the best way to take your content game from zero to 100. In the digital age, there really is an app or software for almost everything, so why not use these tools to help you kickstart brainstorming and streamline the writing process?

Public relations offers a number of strategic communication methods that you can use to build good business relationships with relevant stakeholders and the public. Here, media update’s Nakedi Phala reveals four PR tactics that will help you build mutually beneficial business relationships.

Search engine optimisation (SEO) in public relations is vital if you want the right people to find your client’s press releases in the sea of content online. That’s why media update’s Talisa Jansen van Rensburg has come up with the top five SEO tips for PR pros.

Instagram has millions of active monthly users and is one of the fastest growing social media apps, making it a marketing goldmine. With this being said, Instagram marketing is not as simple as posting and getting a few likes — it is far more complex.

Improving your brand sales strategy is the key to boosting your business’s revenue. Therefore, you need to conduct research on your brand to know what’s affecting your sales. And, as you well know, when numbers plummet, competitors will bury your brand.

Social media is a great place to show off the human side of your brand. This is because social platforms tend to be less formal and are filled with users who are ready to be entertained!

Ethical marketing is more than just a strategy used to expand your consumer base; it's a business philosophy. In the socially-conscious age we live in, consumers want to know that the brands they support are ethical. Here are five brands that are hitting the nail on the head with this type of marketing.

Filter bubbles affect everyone, regardless of the platform that they use to get the news. Filter bubbles are when algorithms pick up on the content you prefer so that platforms know what to continue showing you as well as what to block. However, this can lead to readers being exposed to biased opinions in the news.

Media monitoring is the tool your business is going to need to get with the times and progress within the current media landscape. This solution allows you to gather stats and reports about consumer perception of your brand in the media, allowing you to see where you may need to move your strategy in a new direction.