Social media platforms have been around for a hot minute now, and they have changed exponentially. Many of us are creatures of habit, and when it comes to social media, we need to grow and change with it — if we want to use it successfully.

You take a photo or video. After that you go on to the app, add a caption — maybe a few hashtags — and hit post. Unfortunately, this will not work for you if you are not an unbothered Gen Z who mastered the art of a messy aesthetic. So where do you begin if you want some social media success?

Establishing a personal brand is difficult, but if a baby pigmy hippo can do it, so can you. Who would have thought that personal brands could learn from a weeks-old hippo tucked away in a zoo in Thailand? Not us! But here we are. Read on to get some personal branding tips from the latest Internet sensation.

A great struggle that South African freelancers face is promoting their businesses and expanding their client base. Every "how-to" online applies to overseas markets, causing a lengthy trial-and-error process that wastes precious time and resources. This article should help you find your footing!

SEO is a crucial aspect of the digital world that cannot be ignored. It encompasses everything related to online presence and visibility. Despite its importance, many people are still unfamiliar with what it entails, how it works and the do's and don'ts for maximising its benefits. That’s why we've put together this guide on everything you need to know about SEO.

Not every article, blog post, or piece of content on a website was written and created in-house. So much of the content we read online is a result of guest posting — or guest blogging, as some might call it. That begs the question: What is the reason behind guest posting? 

Everybody knows that public relations impacts the way an audience perceives a brand. But have you ever thought about who is part of your audience? Most people think of consumers and investors, but the workforce is equally important. That's why you should be aware of PR's role in recruitment.

In recent years, the lines were blurred in the world of fame and followers and it became difficult to distinguish between influencers and celebrities. Now, the gap between them is widening again, and some influencers are trying to pursue celeb status for good. Should you? We'll help you decide.

Sometimes it is fun to mix fact with fiction — and when it comes to fictional characters we all have our favourites. So, why not see which fictional characters would make excellent marketers and which role they would take on in the real world of marketing?

Every soda can, car, or phone you see in a movie was deliberately chosen. When someone has a handbag with a very visible logo in your favourite series, there is a reason behind it. Product placement has become a major part of the media we consume, but does it really work as a marketing tactic?