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Five myths about media monitoring busted

Five myths about media monitoring busted

Media

Myths surrounding media monitoring can lead to confusion and misinterpretations of what it actually is. To tackle this misinformation, you need to ensure that you know what is real and what isn’t. In this article, the team at Newsclip Media Monitoring busts the most common misconceptions about this technology.

 
Myths about media monitoring
misconceptions about media monitoring
media listening tools
brand monitoring
media monitoring

BRC releases Interim Radio Data

BRC releases Interim Radio Data

Media

The Broadcast Research Council of South Africa (BRC) has released an interim radio dataset (surveyed by Ask Afrika) to the industry. According to the council, the need for human connection has never been greater and radio, in part, fulfils that need. The report aims to fill the gap of available RAMS data due to Covid, 

 
BRC
Radio data
radio statistics
radio statistics 2021
Radio studies
radio reprts
Broadcast Research Council
interim radio dataset

Mediology appoints Boniswa Pezisa

Mediology appoints Boniswa Pezisa

Media

Mediology, a South African independent media agency, has announced the appointment of Boniswa Pezisa as its executive director. This appointment coincides with the agency's celebration of 15 years in business and continued commitment to creative media thinking.

 
Mediology
media
media agency
media agencies
media news
media appointments
creative media
Boniswa Pezisa

Five reasons to include audio in the newsroom

Five reasons to include audio in the newsroom

Media

Audio content is all the rage right now. Not only does it allow newsrooms to engage with their audience on a different level, but it is also a more inclusive medium. Here, media update’s Taylor Goodman looks at five ways to incorporate more audio into your content.

 
Audio
audio in newsrooms
audio content
audio content ideas
podcasting

Zanele Potelwa to host 2021’s <i>Sunday Times GenNext Awards</i>

Zanele Potelwa to host 2021’s Sunday Times GenNext Awards

Media

The 2021 Sunday Times GenNext Awards have announced that Zanele Potelwa will be hosting its upcoming ceremony. The Sunday Times GenNext event, which is now in its 17th year, is the leading annual youth brand preference and consumer behaviour event.  

 
Zanele Potelwa
Sunday Times
GenNext Awards
2021 Sunday Times GenNext Awards
Sunday Times GenNext Awards host

INMA Africa welcomes Doreen Mbaya

INMA Africa welcomes Doreen Mbaya

Media

International News Media Association (INMA) has announced that it has appointed Doreen Mbaya to its fold. Mbaya will head up the International News Media Association (INMA) Africa Division.

 
International News Media Association
Media association
INMA
INMA Africa
Doreen Mbaya
INMA Africa Summit

Newzroom Afrika partners with 1KZN TV and Mpuma Kapa TV

Newzroom Afrika partners with 1KZN TV and Mpuma Kapa TV

Media

Newzroom Afrika has announced that it has entered into an agreement with 1KZN TV and Mpuma Kapa TV in an effort to continue transforming and developing the media and broadcast landscape. Newzroom Afrika's national and continental positioning will assist in providing both channels with a greater audience reach, and will also provide editorial training and mentorship. 

 
Newzroom Afrika
1KZN TV
Mpuma Kapa TV
broadcast
media
editorial training
MultiChoice
MultiChoice grants

FoxP2 increases BEE ownership to 51%

FoxP2 increases BEE ownership to 51%

Media

FoxP2 has increased its recognised Black ownership from 45% to 51% through an investment in the agency by the Vumela Fund, established by FNB Business and Edge Growth. FoxP2 was founded in Cape Town late in 2005 and opened a Johannesburg office in 2013. 

 
FoxP2
BEE
BEE companies
BEE media company
BEE ownership
BEE ownership 51%
Vumela Fund
FNB
FNB Business and Edge Growth
dentsu

Egg Films announces new partners

Egg Films announces new partners

Media

Egg Films has boosted its leadership with director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba. The two have joined long-standing executive producer Colin Howard as the main shareholders and partners. The move comes after director Sunu stepped down as partner to focus on his long-form. 

 
Egg Films
commercial creators
filmmakers
filming services
film creation
film offerings
film services

Google launches programmes to support small retail businesses

Google launches programmes to support small retail businesses

Media

Google has kicked off a series of programmes that will be rolling out throughout the month of June. The programmes will aim to not only support the growth and recovery of small and medium-sized businesses (SMBs) in Africa's post-Covid economy but will help them thrive. 

 
Google
Google series for small businesses
small business initiatives
SMBs initiatives
Google SMBs
post-Covid economy
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