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Four ways to use Instagram Stories to promote your business

Four ways to use Instagram Stories to promote your business

Marketing

Instagram Stories is a feature introduced by the platform a few years ago and is a boon to many businesses, says Cristian Stanciu, founder and CEO of Veedyou Media. Stanciu says that if your business is already using Instagram, this feature allows you to add video to your marketing strategy. 

 
Instagram Stories for businesses
How to use Instagram for business 2020
Social platforms for business marketing 2020
Marketing strategies 2020

Three components that make up a great marketing strategy

Three components that make up a great marketing strategy

Marketing

Every great marketing strategy is made up of several components that steer the brand towards success, says the team at Newsclip Media Monitoring. Once you know what they are, your brand will be well on its way towards increased engagement, loyal customers and achievable ROI. Ready to learn?

 
Marketing strategy template
marketing strategy plan
successful marketing strategies
marketing strategy tips

Four ways to build business relationships through PR tactics

Four ways to build business relationships through PR tactics

Publicity

Public relations offers a number of strategic communication methods that you can use to build good business relationships with relevant stakeholders and the public. Here, media update’s Nakedi Phala reveals four PR tactics that will help you build mutually beneficial business relationships.

 
PR strategy
PR communication
Corporate communication
Client liaison
External communications
Benefits of PR tactics in communications

Five SEO tips for PR pros

Five SEO tips for PR pros

Publicity

Search engine optimisation (SEO) in public relations is vital if you want the right people to find your client’s press releases in the sea of content online. That’s why media update’s Talisa Jansen van Rensburg has come up with the top five SEO tips for PR pros.

 
Five SEO tips for PR pros
SEO tips
PR and SEO

What POPI really means for SA's direct marketers

What POPI really means for SA's direct marketers

Marketing

With South Africa's Protection of Personal Information (POPI) Act having officially commenced on Wednesday, 1 July, the clock is now ticking for business leaders and marketers to ensure they remain compliant once the grace period of one year is over, says Elizabeth de Stadler from Novation Consulting and JD Engelbrecht, MD of Everlytic.

 
South Africa's Protection of Personal Information (POPI) Act
POPI act compliance 2020
What does POPI mean for SA
How marketers can comply with POPI

HEINEKEN Africa Foundation partners with WaterAid

HEINEKEN Africa Foundation partners with WaterAid

Publicity

The HEINEKEN Africa Foundation has announced that, through its operations in South Africa, it is supporting WaterAid's emergency response to the pandemic with a donation of over €200 000 (R4-million). The donation will go towards a project that will help vulnerable communities protect themselves against the spread of diseases.

 
HEINEKEN Africa Foundation initiatives 2020
CSI HENINEKEN 2020
South African vulnerable community projects
Initiatives in SA to help poor communities

SOON celebrates Heritage Day with unique Instagram filters

SOON celebrates Heritage Day with unique Instagram filters

Social

Boutique creative agency SOON has announced that, in celebration of Heritage Day, it has designed a set of playful Instagram filters inspired by the rich cultural traditions of the South African people. Celebrated on 24th September, Heritage Day is an annual celebration to mark South Africa's diverse culture and heritage.

 
Instagram filters 2020
New filters on Instagram
SOON creative agency Instagram filters
Heritage Day Instagram filters 2020
South African Instagram filters 2020

Three ways that brands can leverage community to bolster customer experience

Three ways that brands can leverage community to bolster customer experience

Marketing

As the world grapples with the coronavirus pandemic, efforts to stop the spread have people feeling more isolated than usual, says Miguel De Gracia, SVP client partner at Acceleration, a Wunderman Thompson Company. De Gracia says that the pandemic has impacted all facets of life and a sense of community is needed now more than ever. 

 
How to improve customer experience
Tips for improving customer experience
Ways to improve customer experience
Customer experience strategies SA 2020

Savanna Cider launches its new promotional campaign

Savanna Cider launches its new promotional campaign

Marketing

Savanna Cider has announced the launch of its new campaign by Grey Africa and Liquid, WPP’s bespoke agency solution for Distell. The campaign is built for engagement as consumers and influencers alike will be challenged to complete the modules laid out in the Siyavanna Institute of Influence. 

 
Savanna Cider campaigns 2020
Savanna Cider Instagram series 2020
Siyavanna Institute of Influence series
Promotional campaigns SA 2020
Top campaigns SA

2020 <i>Gerety Awards</i> shortlist announced

2020 Gerety Awards shortlist announced

Marketing

The Gerety Awards have announced the shortlist for its 2020 edition. Well-known campaigns like 'Moldy Whopper', 'The Punishing Signal' and 'Lacoste’s Crocodile Inside' feature on the shortlist. They are joined by works from the United Kingdom, including 'Britain Get Talking' and 'Don't Die Till That Day' from Thailand. 

 
2020 Gerety Awards shortlist
Gerety awards South Africa finalists
Advertising awards women 2020
Women in advertising 2020
Top South African advertising 2020
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