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Pernod Ricard South Africa launches its '#SisonkeMzansi' campaign

Pernod Ricard South Africa launches its '#SisonkeMzansi' campaign

Marketing

Pernod Ricard South Africa has announced the lunch of its '#SisonkeMzansi' campaign. The brand says that it will be 'gifting different' this festive season by investing in the local economy. The campaign hosts flagship brands Absolut vodka, Beefeater gin, Chivas Regal, Jameson Irish whiskey and Ballantine's Scotch whisky.

 
Pernod Ricard South Africa
Pernod Ricard South Africa campaigns 2020
Chrismas campaigns 2020
Top Christmas campaigns
#SisonkeMzansi campaign

A dose of social media news from South Africa

A dose of social media news from South Africa

Social

In South Africa, the norm is that the top trending news is sourced by the social media users. Their content has become one of the top mainstream sources, and so, they are worthy of acknowledgment. Here, media update’s Nakedi Phala looks at social media news that has dominated the trends map. 

 
Social media news
Bushiri
SABC
Newsroom
Jacob Zuma
Judge Raymond Zondo

PepsiCo Foundation donates R6-million for water access and sanitation projects

PepsiCo Foundation donates R6-million for water access and sanitation projects

Publicity

The PepsiCo Foundation has announced programmes that will bring access to water and sanitation for thousands of people in South Africa. The foundation, the philanthropic arm of leading food and beverage company PepsiCo, will invest a total of R6-million in access to water initiatives ranging from affordable washing units in homes, handwashing stations and water-saving flush toilets.

 
PepsiCo Foundation
Water access in SA
sanitisation projects SA
Hygiene drives for SA 2020
Donations for sanitisation SA

Five reasons why OREO’s marketing strategy hits the spot

Five reasons why OREO’s marketing strategy hits the spot

Marketing

OREO’s marketing strategy is one that all brands can learn from. This little cookie has a big personality and a strong online presence. But, why is that? Here, media update’s Talisa Jansen van Rensburg takes a look at five reasons why OREO is winning at the marketing game.

 
OREO marketing
OREO Digital marketing
marketing

Two creatives win the 2020 <i>Loeries Brand South Africa Young Creatives Award</i>

Two creatives win the 2020 Loeries Brand South Africa Young Creatives Award

Marketing

Tshepo Tumahole, a copywriter at Joe Public, and Jarryd Duthoit, a finishing artist at Left Post Productions, have been awarded the 2020 Loeries Brand South Africa Young Creatives Award. Open to those 27 years-old and under, the award recognises the top young creatives in the brand communications industry, with the winners each receiving a Gold Loerie.

 
Loeries Brand South Africa Young Creatives Award 2020
Loeries Brand South Africa Young Creatives Award winners
Young creative awards 2020
SA creatives awards 2020

Five ways to keep your brand authentic

Five ways to keep your brand authentic

Marketing

The role of brands in society is constantly shifting, but they're becoming an ever more important part of our lives, says Giulia Iorio-Ndlovu, Simba's chief marketing officer. Ndlovu looks at holistic brand building and how to stay true to your principles as your brand evolves.

 
The importance of being authentic
Authenticity tips for brands
Marketing tips
Marketing strategies 2020

CMO Council releases <i>How COVID Has Changed The Channels Of Engagement</i> report

CMO Council releases How COVID Has Changed The Channels Of Engagement report

Marketing

A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is titled, How Covid Has Changed The Channels Of Engagement.

 
CMO Council
CMO Council reports 2020
COVID reports 2020
reports on COVID-19 affected marketing
Marketing reports SA 2020
Marketing industry stats and reports

The importance of kindness in marketing with Faith Popcorn

The importance of kindness in marketing with Faith Popcorn

Marketing

Kindness may be seen as weakness in the marketing industry, however, being kind in a professional capacity can actually be your greatest strength. Ready to find out why? We’ve got the details!

 
Kindness in marketing
marketing strategy
the importance of kindness in marketing

Five AI trends to look out for in 2021

Five AI trends to look out for in 2021

Media

With artificial intelligence (AI) evolving at a rapid pace, it’s important to stay abreast of what’s happening in this tech-driven sphere. And with new developments constantly underway, it's a wonder what the year 2021 will bring. Here, the team at Focal Points reveals five AI trends to look out for in the new year.

 
AI trends 2021
trends in artificial intelligence
artificial intelligence trends
AI news

What <i>not</i> to say in your next media interview

What not to say in your next media interview

Media

What you say in a media interview can make or break your public image, which means that you need to be extra cautious about what not to say while answering questions. It’s one thing to be prepared for an interview, but it’s another to ensure that you are saying all the right things.

 
What not to say in an interview
media interview don'ts
don’t say that in your media interview
media interview tips
interviews tips
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