Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Four points for creating a public figure's communication strategy

Four points for creating a public figure's communication strategy

Publicity

A public relations strategy for an individual requires more effort than a brand or service. This is because individuals are humans and tend to be more complex than other offerings or representations of a brand. Therefore, they need a special kind of PR strategy to help manage their image in the most conducive manner possible.

 
PR for Individuals
PR for brands
public relations strategy
PR crisis
PR strategies for public figures
How public figures should communicate

10 Signs that your business is in a marketing rut

10 Signs that your business is in a marketing rut

Marketing

Time is money and marketing budget spent without seeing the return on investment for your unique business is just throwing money down the drain, says the team at Arc Interactive. The teams give 10 signs that your business may be in the middle of a marketing rut and, more importantly, suggest how you can get out if it.

 
Business marketing
Marketing tips for businesses 2020
Marketing strategies
Arc Interactive
Marketing rut
How to get out of a marketing rut

Three reasons why word-of-mouth marketing matters

Three reasons why word-of-mouth marketing matters

Marketing

Word-of-mouth marketing is a strategy that often falls at the wayside in favour of clout-chasing social media tactics. However, this should not be the case. Organic marketing is back and word of mouth is the way to attract and engage with your audience. 

 
Word of mouth marketing
benefits of word of mouth marketing
effectiveness of word of mouth marketing
word of mouth marketing strategy

What does the post-COVID-19 South African consumer look like?

What does the post-COVID-19 South African consumer look like?

Marketing

HaveYouHeard, a brand communications agency, has released the conclusion from the final phase of a study that it conducted during the Lockdown. The results suggest that the post-apocalyptic world is not the place many predicted it would be, and that the pandemic, reinforced as it has been by a recession, has not led to a host of new and sustainable consumer behaviours.  

 
Post-COVID-19 South African consumer
SA consumer studies 2020
The SA 2021 consumer
Consumer behaviour stats 2020
Consumer of 2021 survey

Winners for the 2020 <i>Gerety Awards</i> announced

Winners for the 2020 Gerety Awards announced

Marketing

The Gerety Awards have announced the winners for its 2020 edition. The event has indicated that South Africa received one Silver, one Bronze and two shortlists. American agencies lead with a total of 22 winning works, followed by India with 11 and the United Kingdom with five. 

 
2020 Gerety Awards winners
Gerety awards South Africa 2020
Advertising awards women 2020
Women in advertising 2020
Top South African advertising 2020

Why your next recruit should be a data specialist

Why your next recruit should be a data specialist

Marketing

Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach, says Shaune Jordaan, Hoorah Digital's CEO. Jordaan says that, going into 2021, implementing marketing and advertising campaigns without drawing on data is akin to entering a war without a weapon. 

 
Data
Data specialists
Data in marketing
How to use data in marketing
the importance of data in marketing

Standard Bank donates R500 000 to SANEF

Standard Bank donates R500 000 to SANEF

Media

Standard Bank, the sponsor of the Sikuvile Journalism Awards, has provided R500 000 to the South African National Editors' Forum (SANEF) Relief Fund for journalists. Standard Bank says that its contribution is aligned with its support for journalism in the country and its ongoing sponsorship of at least five years of the awards. 

 
South African National Editors' Forum donations
Standard Bank funding for SANEF 2020
Relief Fund for journalists SANEF
Donations for relief funding for journalism

Riverbed announces recipients of its 'Ad Crashers' campaign

Riverbed announces recipients of its 'Ad Crashers' campaign

Marketing

Riverbed has announced that a diverse group of nine black-owned small and medium-sized enterprises (SMEs) have been named as the recipients of high-end marketing support valued at over R3 million through its 'Ad Crashers' campaign. Riverbed launched the initiative to help small businesses affected by COVID with free media, marketing and advertising services.

 
Riverbed Ad Crashers campaign
SMEs funding initiatives 2020 SA
Free media
marketing and advertising services
SMEs campaigns 2020 SA

Winners for the 2020 <i>Standard Bank Sikuvile Awards</i> announced

Winners for the 2020 Standard Bank Sikuvile Awards announced

Media

The Standard Bank Sikuvile Awards have announced the winners for its 2020 edition. The event saw Pauli Van Wyk named Journalist of the Year for Cruising Nicely on VBS Money which, together with her The Elements of a Bank Heist, made up the body of work that was named South African Story of the Year.

 
Standard Bank Sikuvile Journalism Awards winners 2020
Standard Bank Sikuvile Journalism Awards dates 2020
Journalism awards 2020
Journalism awards South Africa

Cardi B to headline Castle Lite 'Unlocks' in 2021

Cardi B to headline Castle Lite 'Unlocks' in 2021

Marketing

Castle Lite has announced that the brand is still 'Unlocking' with Cardi B as the international headliner of the Castle Lite 'Unlocks' experience. The event is set to take place in 2021. The 2020 event was postponed due to the global COVID-19 outbreak. 

 
Castle Lite Unlocks 2020
Castle Lite Unlocks Cardi B events
Castle Lite Unlocks Cardi B South Africa 2021
0
0
 

Next Up

Clear