Telkom has announced that it has a complete online education solution available for learners through the Lightbulb Education platform. The solution can be used effectively between school and home. 

The terms ‘brand’ and ‘branding’ are often used interchangeably, but this is a definite marketing faux pas. Understanding the difference between the two is more than just semantics — it’s about understanding the functionality of a core marketing tool.

Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update's Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn't the best option.

Standard Bank has announced that it has changed its brand positioning and tagline to adopt what epitomises its role in Africa. According to the bank, 'It Can Be' reflects how Standard Bank has evolved and continues to evolve in a way our clients expect. It also represents its positive attitude about Africa and the continent's possibilities.

Black Cherrie Management, a 100% black-owned integrated marketing agency, is aiming to change the way that brands engage and do business. The agency has introduced virtual reality into its fold, offering its clients an 'evolved and unique' brand experience.

The retail experience for South African consumers and businesses has certainly changed in the past few months, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. 

The COVID-19 pandemic has been the biggest test and the greatest opportunity for marketers; it has affected how they seek to maintain, expand and enhance awareness of their brands and relationships with their customers, says Mandisa Ntloko-Petersen, chief marketing officer at BCX.

The way people share content on social media in the year 2020 has evolved. And although this industry has seen many changes over the years, this is the first time that people around the world are spending a majority of their time at home. Read on to learn more!

Brand and customer loyalty, once the currency of advertisers and marketers, is on the decline worldwide, says Shaune Jordaan, Hoorah Digital's CEO. Jordaan says that today, consumers have multiple options at their fingertips. And when the choices are overwhelming, brands and businesses need to ensure they stand out from the rest.

Lerato Agency is a new marketing, PR and brand agency based in Johannesburg. The agency's aim is to craft brands that people love, and to offer their clients a workforce that is 'agile and reflective of Mzansi'.