TikTok for Business is the talk of the town. The tool is an all-in-one solution for marketers to advertise on the popular platform. But what exactly does this mean for brands and their advertising ventures? We’ve collected all the info, straight from the proverbial horse’s mouth!

Freelancing has become increasingly popular as more writers are venturing into the land of self-employment. And why not — working as a freelancer offers an increased sense of flexibility and independence. But the multitude of benefits aside, being your own boss is no cakewalk.

Correlate Digital, a digital marketing agency, has been appointed by Caribbean-based Caribshopper. South African-based Correlate Digital will assist Caribshopper in building its global presence, covering digital strategy, analytics, email and content marketing, as well as paid media activations and communication for the brand. 

Jacaranda has announced that on Monday, 13 September, it will launch To Catch a Serial Killer, a crime JacPod that unpacks former crime reporter Janine Lazarus' recently launched true-crime memoir, BAIT.

Paul Jackson, Grey / WPP Liquid's CEO, has been selected as a judge for the Global Best of the Best in the 2021 Effie Awards. The best of all the Gold and Grand Effie Awards from the 50+ Effies Awards programmes across the world are judged amongst leading industry experts. 

Soft skills are essential for every occupation, but when you are a PR pro, you need a particular skill set. Other than just the hard skills like writing, computer literacy and being multilingual, these abilities aren’t taught but rather developed. So what are they? Let’s see!

The board of SoulProviders Collective (SPC) has announced the appointment of Nosipho Ginindza as the agency's new managing director. The appointment, which was effective from Wednesday, 1 September, sees Ginindza refining the agency's commitment to being a purpose-led agency. 

Primedia Broadcasting, home to market-leading audio brands 947, 702, Kfm 94, CapeTalk, as well as news brand Eyewitness News, has won the Media Owner of the Year: Radio Award at the 2021 MOST Awards for the third consecutive year. 

The Public Relations Institute of Southern Africa (PRISA) is pleased to announce the restructuring of the PRISM Awards. Following the vision of PRISA president Tebogo Ditshego, the restructure will aim to improve transparency, help the awards reach a broader audience and ensure that excellence in the sector is recognised throughout Southern Africa. 

Data breaches are expensive and cost South African businesses more than R40-million in 2020 alone, says Desirée Gullan, executive creative director of G&G Digital. Gullan adds that data breaches aren't good news for customers who are at risk of identity theft, credit card fraud and question whether businesses can protect their valuable information.