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Nine ways to adapt your marketing strategy during COVID-19

Nine ways to adapt your marketing strategy during COVID-19

Marketing

Good marketing relies on a thorough understanding of your target market, says Gavin Knox-Grant, marketing expert and director of Karbon Media. But Knox-Grant says that when much of what you know about your customers is suddenly no longer relevant, a major shift is needed.

 
Tips for marketing strategies 2020
How to adjust and adapt marketing strategies for COVID-10
Best marketing strategies for lockdown
2020 Marketing strategies

Traditional versus enterprise SEO

Traditional versus enterprise SEO

Marketing

Enterprise search engine optimisation (SEO) is a tool that can help large businesses increase revenue and drive more traffic to their sites. But, how does it compare to traditional SEO methods? Let’s find out.

 
Enterprise SEO
What is SEO
What is enterprise SEO

'25 Reasons to Believe in South Africa' wins a 2020 <i>PRISM Award</i>

'25 Reasons to Believe in South Africa' wins a 2020 PRISM Award

Marketing

The PRISM Awards, which are focused on the public relations and communications industry, took place on Friday, 15 May in a short online segment. The '25 Reasons to Believe in South Africa' won a Bronze PRISM Award in the Publications category.

 
25 Reasons to Believe in South Africa campaign 2020
2020 PRISM Awards winners
Publications PRISM Awards

Four ways to optimise your online reputation strategy

Four ways to optimise your online reputation strategy

Publicity

An online reputation strategy is different to a traditional one, as it requires you to establish an entirely new presence for your brand. Wondering how to do just that? Read on!

 
Reputation matters
Reputation management
Reputation strategy
Online reputation management strategy
Online PR
How to improve your business’s reputation

Grey Advertising Africa welcomes its new strategy business director

Grey Advertising Africa welcomes its new strategy business director

Marketing

Grey Advertising Africa has announced the recent appointment of Sindiswa Masuta as its new strategy business director. The appointment will see Masuta take responsibility for all the business of strategy at Grey, including South African Tourism, Mazda and Distell.

 
Grey Advertising appointments 2020
Marketing industry SA appointments 2020
Sindiswa Masuta

Shift Impact Africa hosts <i>Africa Shared Value Leadership e-Summit</i>

Shift Impact Africa hosts Africa Shared Value Leadership e-Summit

Marketing

Shift Impact Africa has announced that it will convene a virtual summit from Tuesday, 2 June to Friday, 5 June. The summit aims to see business leaders from across Africa discuss their companies' responses, identify approaches that are working and learn how to create social impact in a time of crisis.

 
Shift Impact Africa eSummit
Africa Shared Value Leadership eSummit 2020
Business Leader digital Summits 2020
Shift Impact Africa business events online

Twitter introduces special emoji for '#AfricaDay'

Twitter introduces special emoji for '#AfricaDay'

Social

Twitter has announced that it has introduced a new emoji to its platform. The new emoji was specifically launched for users who intend on discussing Africa Day on Twitter.

 
Twitter #AfricaDay emoji
New emojis on Twitter 2020
Twitter updates 2020
Twitter news and features 2020
New emojis on social media 2020

Three ways to make your brand more convenient

Three ways to make your brand more convenient

Marketing

Convenience is a ‘must’ for all brands if they want to stay relevant in today’s fast-paced world. This is because consumers are actively looking for a great user experience when doing their shopping.

 
Convenience and brands
brands and convenience
convenience is a must for brands

The value of journey work for brands in B2B marketing

The value of journey work for brands in B2B marketing

Marketing

Traditional projects, campaigns and brief-based marketing work need to change — particularly in B2B and in a world affected by COVID-19, says Julie Humphreys, head of strategic communications at Demographica. Humphreys says that this is because decision-makers are bombarded with messaging the can miss the mark.

 
Journey work for barnds and businesses
The benefits of journey work
Traditional marketing vs journey work in marketing
What is journey work in marketing
Marketing journey

<i>media update</i> joins as the official partner of the 2020 <i>New Gen Awards</I>

media update joins as the official partner of the 2020 New Gen Awards

Marketing

We are excited to announce that media update has officially partnered with the 2020 New Generation Social and Digital Media Awards (New Gen Awards). Our partnership with the awards will see a collaborative effort in content publication and event streaming for the 2020 event.

 
New Gen Awards 2020
New Generation Social and Digital Media Awards
media update
official media partner
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