An all-new South African artificial intelligence (AI) platform has been revealed as the centrepiece of a new KFC marketing campaign. KAIIA, which stands for Kentucky AI Integrated Assistant, is the star of the brand's latest TV and cinema commercial in which it goes to extraordinary lengths for the taste of KFC. 

Kfm 94.5 has announced the return of the Tracey Lange Cares (TLC) initiative, a campaign dedicated to making a difference in the lives of children in need.

Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and creative has never been more costly. The days of traditional advertising, where media and creative worked seamlessly together, seem almost nostalgic, says Koo Govender, Chief Executive Officer of Publicis Groupe Africa.

Nederburg has announced a new reset intended to reach a new generation of wine lovers, as it cements ties with its existing support base. The new marketing campaign launches in June, with a refreshed positioning that includes a new look and in-store, on-consumption and online communication. 

Volkswagen South Africa has launched its 'Forever Golf' #NameThisGolf campaign, inviting the public to co-create a nickname for the latest Golf. The campaign aims to tap into the connection South Africans have with the Golf, recognising its cultural significance beyond just transportation. 

Publicis Groupe's creative agency, BBH India, has earned a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L'Oréal's campaign 'Bassi Vs Garnier Men Facewash'. BBH India has won the Lion under the Social & Creator Lions — Use of Humour category.

Have you been in the social media game for years with no success? If you are looking to become the next hot topic, then it is time to take your cues from Pedro Pascal. media update's Venelize de Lange unpacks what his recent virality reveals about how content spreads in 2025.

The World Out of Home Organization (WOO) has appointed two new directors: Ocean Outdoor Chairman, Tim Bleakley, and Multiply Group Head of Media and Communication Vertical, Jawad Hassan. Simultaneously, Clear Channel CMO, Martin Corke, is rotating off the board. 

We're living through a seismic shift in how people search — and how brands get seen. Search engines no longer just deliver links. Increasingly, they generate direct answers. And the real disruptor here isn't just generative AI, says Ronelle Bester, Founder and Account Director at Red Ribbon Communications.

WPP and Vercel have announced an expansion of their global strategic partnership to bring Vercel's AI technologies — v0 and AI SDK — to WPP teams and clients. The partnership will bring vibe coding — a style of programming that uses natural language prompts to assist with the coding process — to WPP teams worldwide.