All Gold Tomato sauce has announced the launch of its 'Crammed Full of Goodness' campaign with FCB Joburg. The ad celebrates innovation and product goodness and aims to highlight unmatched quality with no preservatives, thickeners, or colourants. 

Incubeta has been appointed as the digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 

The winners of the 2021 Financial Mail AdFocus Awards were announced on Wednesday, 24 November. The announcements were made during an event in Johannesburg that streamed online. The awards celebrate advertising's 'game-changers'. Joe Public United Johannesburg was awarded as the Overall Agency of the Year and 15 other awards were presented.

The Africa Rising International Film Festival (ARIFF) has announced that it has become the first on the continent to partner with TikTok, a short-form video giant. The partnership will see ARIFF take African filmmakers, film talent and storytelling to the platform's global audience, which is estimated at one billion users.  

Domestos South Africa has announced that it is striving to highlight the impact of poor sanitation in South African schools. The brand put up a display at the Mall of Africa on World Toilet Day. The display was a life-sized toilet in an unsanitary and unsafe condition. This was meant to convey what children are forced to use on a daily basis in schools. 

Clockwork, a Johannesburg and London-based full-service agency, has been working with eDeaf to annually place deaf learners through empowerment and employment programmes. With five learners per year sponsored by Clockwork, these students have gone on to lead successfully employed lives in the IT, retail and hygiene sectors upon completion of their skills development training. 

A new Chief Marketing Officer (CMO) Council report has been released, which looks at the buying behaviour of consumers in the United States. The report indicates that behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories. 

Have you heard of Generation C, or the Connected Generation? Either way, you have definitely seen them, says Bonnie Currin from Current Consulting. Currin adds that understanding this generation will allow you to develop content that will better engage them and that, as a content marketer, connecting well with these consumers means connecting well with their communities.

PR Worx, a leading 360-degree marketing communications agency that is based in Johannesburg, has announced that it was named the Best Full-Service Public Relations Agency in Africa for 2022. The announcement was made at the Global Business Awards.  

New Media, a South African content marketing agency, has announced that it won six awards at the International Content Marketing Awards in London. This included one with its in-house tech solutions agency Swipe iX. New Media won Gold in two categories, Silver in one and Bronze in three.