Pernod Ricard South Africa has announced the lunch of its '#SisonkeMzansi' campaign. The brand says that it will be 'gifting different' this festive season by investing in the local economy. The campaign hosts flagship brands Absolut vodka, Beefeater gin, Chivas Regal, Jameson Irish whiskey and Ballantine's Scotch whisky.

In South Africa, the norm is that the top trending news is sourced by the social media users. Their content has become one of the top mainstream sources, and so, they are worthy of acknowledgment. Here, media update’s Nakedi Phala looks at social media news that has dominated the trends map. 

The PepsiCo Foundation has announced programmes that will bring access to water and sanitation for thousands of people in South Africa. The foundation, the philanthropic arm of leading food and beverage company PepsiCo, will invest a total of R6-million in access to water initiatives ranging from affordable washing units in homes, handwashing stations and water-saving flush toilets.

OREO’s marketing strategy is one that all brands can learn from. This little cookie has a big personality and a strong online presence. But, why is that? Here, media update’s Talisa Jansen van Rensburg takes a look at five reasons why OREO is winning at the marketing game.

Tshepo Tumahole, a copywriter at Joe Public, and Jarryd Duthoit, a finishing artist at Left Post Productions, have been awarded the 2020 Loeries Brand South Africa Young Creatives Award. Open to those 27 years-old and under, the award recognises the top young creatives in the brand communications industry, with the winners each receiving a Gold Loerie.

The role of brands in society is constantly shifting, but they're becoming an ever more important part of our lives, says Giulia Iorio-Ndlovu, Simba's chief marketing officer. Ndlovu looks at holistic brand building and how to stay true to your principles as your brand evolves.

A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is titled, How Covid Has Changed The Channels Of Engagement.

Kindness may be seen as weakness in the marketing industry, however, being kind in a professional capacity can actually be your greatest strength. Ready to find out why? We’ve got the details!

With artificial intelligence (AI) evolving at a rapid pace, it’s important to stay abreast of what’s happening in this tech-driven sphere. And with new developments constantly underway, it's a wonder what the year 2021 will bring. Here, the team at Focal Points reveals five AI trends to look out for in the new year.

What you say in a media interview can make or break your public image, which means that you need to be extra cautious about what not to say while answering questions. It’s one thing to be prepared for an interview, but it’s another to ensure that you are saying all the right things.