If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!

R17 Ventures AG, an international digital performance marketing agency, has announced the addition of five interns to its Cape Town office at the V&A Waterfront. This milestone celebrates the company's strong and collaborative relationship with Stellenbosch University, which was further strengthened during a challenge hosted on campus in September 2024. 

Karabo Makwetla, Communications Specialist at Brains Behind Media, questions the retention of certain radio features. He draws parallels between the uncomfortable experience of having a visitor in a house and a too lengthy radio feature. Makwetla provides several reasons why radio teams and management preserve certain features as well as provides a solution for nostalgic listeners. 

For many writers, freelancing has become the go-to career choice. However, to be truly successful there are a few things that every writer can do to ensure that their freelancing endeavours are profitable.

MSC Cruises has announced its title sponsorship of three Formula 1® World Championship Grand Prix races in 2025. It is the first time that the cruise line's brand will be included in the name of these three Formula 1® Grand Prix races, and is in addition to the track branding as part of the MSC Cruises global partner status, which has been in place since 2022.

Regine le Roux, Founder and Managing Director of Reputation Matters, says that when it comes to reputation management, values are non-negotiable. Values drive behaviour, shape your brand and ultimately determine your reputation. Reputation is the collective perception held by your stakeholders — whether accurate or not, their perception becomes their reality. 

Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has announced that it has appointed Mediamark as its new content sales partner in South Africa. The multi-channel integrated sales house will drive sales across Viu's AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.

Havas Red South Africa, the PR arm of Havas, has announced the acquisition of Novartis as a new client. Novartis and Havas align as organisations, both committed to making a difference in people's lives and impacting communities.

American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.

The New York Festivals (NYF) Advertising Awards has opened its call for entries for the 2025 competition. Grey New York has teamed up with NYF Advertising Awards to unveil a new creative campaign, titled 'No BS Allowed,' for the show's 2025 awards season.