It’s hard to deny that industries such as public relations need to be in a constant state of transformation in order to survive. Those who’ve adapted well up until this point might be wondering: Where to from here? media update’s Nakedi Phala takes a look at what industry players can expect from the future of PR.

Artificial intelligence (AI) is in the spotlight — and with good reason, says Michelle McGowan, head of marketing and CE product marketing manager at LG Electronics South Africa. McGowan says that SA brands have been adopting this technology to gain a competitive advantage over industry rivals while decreasing their operational costs and enhancing customer service.

The Financial Mail Top Analyst Awards have announced the winners of its 45^th annual event.  The awards, in association with Iress, JSE and the CFA Society South Africa, aims to recognise and award South Africa's top analysts in the institutional stockbroking industry. Fifty-one awards were celebrated at the 2020 event. 

Over the last few years, video has gained immense popularity as a content type, and has become the go-to for many brands. With that in mind, YouTube is a great place for brands to advertise. If you’re thinking about advertising on the platform, then read on!

FNB has announced the launch of its new brand campaign, which calls on South Africans to rally behind local businesses to help rebuild the economy. The new campaign launched nationwide across outdoor, television and digital on Thursday, 30 July.

RECMA, a global research company that evaluates the performance of media agencies around the world, has identified The MediaShop as number nine on its top 16 standalone agencies that are part of groups.

Fortis X South Africa has manufactured the continent’s first biodegradable and compostable products, made 100% from plants, with zero plastic and no additives. The plant bottles function as normal plastic bottles, but without harmful fossil-fuels; they also disappear in a natural composting environment.

The closure of major titles has been a blow to PR professionals that have mostly focused on media relations as their core service to clients, says Jennilee Peremore-Oliver, communications consultant at Jenniemore (Pty) Ltd. Peremore-Oliver says that PR professionals who have been resourceful enough, however, will survive the pandemic.

It’s about time that public relations and marketing professionals join forces and work closely with one another to benefit their clients. Here, media update’s Talisa Jansen van Rensburg reveals why this is vital for all PR pros.

MultiChoice Group (MCG) and The Walt Disney Company Africa have announced that they have signed a new partnership with ESPN. The agreement will result in two 24-hour ESPN channels being made available to DStv customers from Wednesday, 29 July, where viewers will be able to watch the best of United States (US) sports.