Writing SEO-friendly content increases the likelihood of your work reaching more people — and who wouldn’t want that? With that said, perfecting this style of writing takes time and a lot of practice. Luckily, we’re here to simplify the process for you!

A great public relations team is made up of all sorts of different characters, much like the classic television series The A-Team. Each squad member brings unique skills to the table, and there’s a lot that PR professionals can learn from them. Eager to learn more? Then read on!

Union Swiss, makers of skin product brand Bio-Oil, has partnered with Bluegrass Digital to design and develop a new Instagram-style mobile app to provide distributors across 154 countries the ability to access brand content, news and information to support their marketing and sales initiatives.

Bridgestone South Africa has welcomed its new head of marketing Sara Didiza, who took on the role in March. Didiza has already begun leading a multi-disciplinary team that includes product management and brand marketing, public relations, corporate communications and trade marketing.

Leagas Delaney has been appointed as Investec's global brand agency. The appointment came into effect on Monday, 1 February. The firm, which was founded in London by Tim Delaney, has worked with Investec in the United Kingdom for the past three years and is in the process of hiring a team in South Africa to work on the account.

CMS, an international law and tax firm, has announced that it has taken on the brand configuration of 'CMS: Law. Tax. Future.' The rebrand represents a new and dynamic development and positioning in the top league of global legal brands in key international markets. As part of the rebranding, the local arm of the firm CMS South Africa also takes on this new brand expression. 

‘Momfluencers’? What on earth are those? Well, despite raking in all the Likes, shares and comments on social media, these individuals also live the traditional ‘mom life’. From stay-at-home to ‘super moms’, these influencers show how to do it all.

Digitas Liquorice has announced that Travelstart, Africa's leading online travel agency, has appointed the agency as its digital partner. 

Checkers has announced that it has won four awards at the 2020 / 21 Marketing Achievement Awards (MAAs). The retailer won three awards for the Sixty60 delivery service and one for the Xtra Savings rewards programme.  

Being a steller copywriter takes discipline and a lot of creativity if you want to produce better copy than the previous time. So, how can you take your writing from ‘drab’ to ‘fab’? media update’s Nakedi Phala dives in.