Good marketing relies on a thorough understanding of your target market, says Gavin Knox-Grant, marketing expert and director of Karbon Media. But Knox-Grant says that when much of what you know about your customers is suddenly no longer relevant, a major shift is needed.

Enterprise search engine optimisation (SEO) is a tool that can help large businesses increase revenue and drive more traffic to their sites. But, how does it compare to traditional SEO methods? Let’s find out.

The PRISM Awards, which are focused on the public relations and communications industry, took place on Friday, 15 May in a short online segment. The '25 Reasons to Believe in South Africa' won a Bronze PRISM Award in the Publications category.

An online reputation strategy is different to a traditional one, as it requires you to establish an entirely new presence for your brand. Wondering how to do just that? Read on!

Grey Advertising Africa has announced the recent appointment of Sindiswa Masuta as its new strategy business director. The appointment will see Masuta take responsibility for all the business of strategy at Grey, including South African Tourism, Mazda and Distell.

Shift Impact Africa has announced that it will convene a virtual summit from Tuesday, 2 June to Friday, 5 June. The summit aims to see business leaders from across Africa discuss their companies' responses, identify approaches that are working and learn how to create social impact in a time of crisis.

Twitter has announced that it has introduced a new emoji to its platform. The new emoji was specifically launched for users who intend on discussing Africa Day on Twitter.

Convenience is a ‘must’ for all brands if they want to stay relevant in today’s fast-paced world. This is because consumers are actively looking for a great user experience when doing their shopping.

Traditional projects, campaigns and brief-based marketing work need to change — particularly in B2B and in a world affected by COVID-19, says Julie Humphreys, head of strategic communications at Demographica. Humphreys says that this is because decision-makers are bombarded with messaging the can miss the mark.

We are excited to announce that media update has officially partnered with the 2020 New Generation Social and Digital Media Awards (New Gen Awards). Our partnership with the awards will see a collaborative effort in content publication and event streaming for the 2020 event.