Standard Bank unveils its new brand positioning
Standard Bank has announced that it has changed its brand positioning and tagline to adopt what epitomises its role in Africa. According to the bank, 'It Can Be' reflects how Standard Bank has evolved and continues to evolve in a way our clients expect. It also represents its positive attitude about Africa and the continent's possibilities.
Standard Bank brand repositioning
Standard Bank new tagline
Standard Bank It Can Be 2020
Standard Bank Brand image
Standard Bank marketing 2020