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Four useful tips when navigating social media

Four useful tips when navigating social media

Marketing

Social media is a powerful tool for individuals and businesses alike, says Zubeida Goolam, chief creative officer at Valiant Agency and Wayne Flemming, founder and CEO of Valiant Agency. 

 
Social media
how to use social media
social media tips
social media best practices
social media for business
how to communicate on social media

Ogilvy and Sam Coleman direct Volkswagen's new Golf GTI ad

Ogilvy and Sam Coleman direct Volkswagen's new Golf GTI ad

Marketing

Volkswagen has announced the launch of its latest next-generation Golf GTI ad. The TVC was directed by Sam Coleman from Patriot Films and was conceptualised by the Ogilvy team.

 
Ogilvy
Sam Coleman
Volkswagen
Golf GTI
Golf GTI ad
Patriot Films
car TVCs
car ads
south african car ads

<i>5FM's</i> Dan Corder celebrates success of Covid-19 parody

5FM's Dan Corder celebrates success of Covid-19 parody

Media

5FM's breakfast show host Dan Corder recently created a parody version of Avril Lavigne's 2002 hit song Complicated, called Get Vaccinated. In a bid to mobilise South Africans to get the jab, Corder created the new verses and called on any talented South African vocalist to create the song on his behalf.

 
5FM
Dan Corder
covid-19 parody
covid songs
covid vaccines
complicated parody
sa parodies
Avril Lavigne Complicated

Five people you need on your crisis management team

Five people you need on your crisis management team

Publicity

Crisis management is a hot topic in PR at the moment. With the pandemic, the increased digitisation of our society and the rise of conscious consumerism in play, brands have the spotlight on them like never before.

 
Crisis management
crisis management plan
how to build a crisis management team
what is a crisis management team
crisis management team

The <i>Digital Corporation in South Africa 2021</i> research study released

The Digital Corporation in South Africa 2021 research study released

Marketing

The Digital Corporation in South Africa 2021 research study has been released. The study was conducted by World Wide Worx with the support of Syspro, Dell Technologies, Intel and Cycan. The results revealed a slow-down, despite the expectations that remote working would accelerate digital transformation. 

 
Digital Corporation in South Africa
World Wide Worx
digital transformation
digital transformation in SA
digital acceleration
covid's effect on digital

Brandswell bags Tourism KwaZulu-Natal contract

Brandswell bags Tourism KwaZulu-Natal contract

Publicity

Brandswell, a member of the Matrix Communications Group (Matrix Group), has been awarded a three-year contract to manage marketing services including media planning and buying for Tourism KwaZulu-Natal (TKZN). Brandswell has more than 15 years of experience in conceptualising and implementing integrated marketing campaigns.

 
Brandswell
Tourism KwaZulu-Natal
Matrix Communications Group
marketing services
integrated marketing
marketing campaigns
marketing agencies

Shoprite Group assists with disaster relief

Shoprite Group assists with disaster relief

Publicity

The Shoprite Group has distributed thousands of hampers following the unrest, vandalism and arson in KwaZulu-Natal and Gauteng, which has left many destitute. The group has also donated R1-million to the Shoprite Act For Change Fund for use by vetted organisations involved in relief efforts to help communities rebuild.  

 
Shoprite Group
disaster relief
disaster relief projects
Shoprite Act For Change Fund
disaster relief initiatives
sa disaster relief
disaster relief KZN
disaster relief Gauteng

Primedia Broadcasting appoints Lindile Xoko

Primedia Broadcasting appoints Lindile Xoko

Media

Primedia Broadcasting, home to market-leading audio brands 947, 702, Kfm 94.5CapeTalk and Eyewitness News, has announced the appointment of Lindile Xoko as chief revenue officer. The appointment will be effective as of Monday, 20 September. 

 
Primedia Broadcasting
Lindile Xoko
947
702
Kfm 94.5
CapeTalk
Eyewitness News

Four positive impacts that PR pros make in the world [Infographic]

Four positive impacts that PR pros make in the world [Infographic]

Publicity

PR pros play such an essential role in our everyday lives. They do everything from creating uplifting campaigns to ensuring a brand communicates positive messages to its audience. And these tasks can make a world of difference to any passing individual — more than you might think!

 
PR pro
positive impact
Positive impacts from PR pros
Public relations positive role
making a difference
pros of being in PR

How to prepare for a social media crisis

How to prepare for a social media crisis

Social

Being prepared for a social media crisis is essential as one can strike at any given moment, says the team at amaSocial. The team adds that the digital world never stands still, which means that if disaster hits, and is not handled properly, it will soon be like a wildfire — difficult to contain.

 
Prepare for social media crisis
Social media crisis planning
Social media crisis 101
crisis management
issues management
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