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How to improve your SEO writing

How to improve your SEO writing

Media

Writing SEO-friendly content increases the likelihood of your work reaching more people — and who wouldn’t want that? With that said, perfecting this style of writing takes time and a lot of practice. Luckily, we’re here to simplify the process for you!

 
SEO writing
SEO writing for beginners
SEO content writing tips
what is SEO writing
SEO content writing tools

How to be the perfect PR squad: Lessons from <i>The A-Team</i>

How to be the perfect PR squad: Lessons from The A-Team

Publicity

A great public relations team is made up of all sorts of different characters, much like the classic television series The A-Team. Each squad member brings unique skills to the table, and there’s a lot that PR professionals can learn from them. Eager to learn more? Then read on!

 
PR professional personalities
The A-Team
I pity the fool
public relations team
PR strategy
PR crisis

Bio-Oil launches Instagram mobile application with Bluegrass Digital

Bio-Oil launches Instagram mobile application with Bluegrass Digital

Marketing

Union Swiss, makers of skin product brand Bio-Oil, has partnered with Bluegrass Digital to design and develop a new Instagram-style mobile app to provide distributors across 154 countries the ability to access brand content, news and information to support their marketing and sales initiatives.

 
Bio-Oil
Instagram mobile applications
Bluegrass Digital
B2B marketing
Instagram-style mobile app

Bridgestone SA welcomes new head of marketing

Bridgestone SA welcomes new head of marketing

Marketing

Bridgestone South Africa has welcomed its new head of marketing Sara Didiza, who took on the role in March. Didiza has already begun leading a multi-disciplinary team that includes product management and brand marketing, public relations, corporate communications and trade marketing.

 
Bridgestone Southern Africa
tyre manufacturer
Head of Marketing
marketing appointments
automotive
BSAF

Leagas Delaney to open Johannesburg office with Investec

Leagas Delaney to open Johannesburg office with Investec

Marketing

Leagas Delaney has been appointed as Investec's global brand agency. The appointment came into effect on Monday, 1 February. The firm, which was founded in London by Tim Delaney, has worked with Investec in the United Kingdom for the past three years and is in the process of hiring a team in South Africa to work on the account.

 
Leagas Delaney
Investec
global brand agency
Tim Delaney
Leagas Delaney UK
brand agency
marketing agency

CMS announces its rebrand

CMS announces its rebrand

Marketing

CMS, an international law and tax firm, has announced that it has taken on the brand configuration of 'CMS: Law. Tax. Future.' The rebrand represents a new and dynamic development and positioning in the top league of global legal brands in key international markets. As part of the rebranding, the local arm of the firm CMS South Africa also takes on this new brand expression. 

 
CMS
brand configuration
rebrands 2021
CMS South Africa
law and tax firms
law firms SA
Tax firms SA

What are ‘momfluencers’ and why should you care?

What are ‘momfluencers’ and why should you care?

Social

‘Momfluencers’? What on earth are those? Well, despite raking in all the Likes, shares and comments on social media, these individuals also live the traditional ‘mom life’. From stay-at-home to ‘super moms’, these influencers show how to do it all.

 
Momfluencers South Africa
momfluencers in marketing
momfluencer
influencer marketing
types of marketing influencers

Digitas Liquorice appointed as digital agency for Travelstart

Digitas Liquorice appointed as digital agency for Travelstart

Marketing

Digitas Liquorice has announced that Travelstart, Africa's leading online travel agency, has appointed the agency as its digital partner. 

 
Digitas Liquorice
Travelstart
online travel agency
travel
tourism
digital partner
marketing news

Checkers wins at the <i>Marketing Achievement Awards</i>

Checkers wins at the Marketing Achievement Awards

Marketing

Checkers has announced that it has won four awards at the 2020 / 21 Marketing Achievement Awards (MAAs). The retailer won three awards for the Sixty60 delivery service and one for the Xtra Savings rewards programme.  

 
Checkers Sixty60
Xtra Savings
Marketing Achievement Awards
MAA awards 2021
MAA winners
Sixty60 delivery service

How to become a stellar copywriter

How to become a stellar copywriter

Media

Being a steller copywriter takes discipline and a lot of creativity if you want to produce better copy than the previous time. So, how can you take your writing from ‘drab’ to ‘fab’? media update’s Nakedi Phala dives in.

 
Copywriter
advertising copywriter
SEO creator
Content writer
content producer
content creator
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