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Where the future of public relations is headed in 2021

Where the future of public relations is headed in 2021

Publicity

It’s hard to deny that industries such as public relations need to be in a constant state of transformation in order to survive. Those who’ve adapted well up until this point might be wondering: Where to from here? media update’s Nakedi Phala takes a look at what industry players can expect from the future of PR.

 
PR in 2021
Future of PR
Virtual reality PR
SEO
Online events

Why harnessing the power of AI will drive business success

Why harnessing the power of AI will drive business success

Marketing

Artificial intelligence (AI) is in the spotlight — and with good reason, says Michelle McGowan, head of marketing and CE product marketing manager at LG Electronics South Africa. McGowan says that SA brands have been adopting this technology to gain a competitive advantage over industry rivals while decreasing their operational costs and enhancing customer service.

 
Artificial intelligence
AI technology
How AI drives business success
power of AI

Winners of the 2020 <i>Financial Mail Top Analysts Awards</i> announced

Winners of the 2020 Financial Mail Top Analysts Awards announced

Media

The Financial Mail Top Analyst Awards have announced the winners of its 45th annual event.  The awards, in association with Iress, JSE and the CFA Society South Africa, aims to recognise and award South Africa's top analysts in the institutional stockbroking industry. Fifty-one awards were celebrated at the 2020 event. 

 
Financial Mail Top Analysts Awards winners
2020 Financial Mail Top Analysts Awards SA
Financial Mail Top Analysts Awards updates

The complete guide to advertising on YouTube

The complete guide to advertising on YouTube

Marketing

Over the last few years, video has gained immense popularity as a content type, and has become the go-to for many brands. With that in mind, YouTube is a great place for brands to advertise. If you’re thinking about advertising on the platform, then read on!

 
Advertising on YouTube
YouTube ads
How do I advertise on YouTube
amaSocial

FNB announces the launch of its new brand campaign

FNB announces the launch of its new brand campaign

Marketing

FNB has announced the launch of its new brand campaign, which calls on South Africans to rally behind local businesses to help rebuild the economy. The new campaign launched nationwide across outdoor, television and digital on Thursday, 30 July.

 
FNB brand campaign 2020
brand campaign South Africa
rebuilding the economy
marketing campaign 2020

RECMA lists The MediaShop in its latest release

RECMA lists The MediaShop in its latest release

Media

RECMA, a global research company that evaluates the performance of media agencies around the world, has identified The MediaShop as number nine on its top 16 standalone agencies that are part of groups.

 
RECMA global rankings 2020
RECMA list 2020
Global top marketing agencies 2020
Top marketing agency lists 2020
Top marketing agency SA 2020

Fortis X manufactures biodegradable and compostable plant bottles

Fortis X manufactures biodegradable and compostable plant bottles

Publicity

Fortis X South Africa has manufactured the continent’s first biodegradable and compostable products, made 100% from plants, with zero plastic and no additives. The plant bottles function as normal plastic bottles, but without harmful fossil-fuels; they also disappear in a natural composting environment.

 
Fortis X
plastic and bottle industries
biodeegradable products
plant bottles South Africa

Five reasons why PR will survive the COVID-19 disruption

Five reasons why PR will survive the COVID-19 disruption

Publicity

The closure of major titles has been a blow to PR professionals that have mostly focused on media relations as their core service to clients, says Jennilee Peremore-Oliver, communications consultant at Jenniemore (Pty) Ltd. Peremore-Oliver says that PR professionals who have been resourceful enough, however, will survive the pandemic.

 
How public relations can survive the pandemic
PR will survive COVID-19
PR professionals skills and attributes
Why we need PR professionals 2020

Why PR pros need to encourage close relationships with marketers

Why PR pros need to encourage close relationships with marketers

Publicity

It’s about time that public relations and marketing professionals join forces and work closely with one another to benefit their clients. Here, media update’s Talisa Jansen van Rensburg reveals why this is vital for all PR pros.

 
PR and marketing
marketing and PR
PR relationship with marketing
marketing relationship with PR

MultiChoice adds ESPN to its DStv sports offering

MultiChoice adds ESPN to its DStv sports offering

Media

MultiChoice Group (MCG) and The Walt Disney Company Africa have announced that they have signed a new partnership with ESPN. The agreement will result in two 24-hour ESPN channels being made available to DStv customers from Wednesday, 29 July, where viewers will be able to watch the best of United States (US) sports.

 
MultiChoice Group
ESPN in South Africa
DStv sports offering
sports channel South Africa
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