Generative AI in marketing is a source of excitement for some and worry for others. So, media update spoke with Dr Adam Pantanowitz about how machine learning impacts the marketing industry and its future.

The eighth annual Corporate Vision Small Business Awards has crowned integrated PR and Marketing agency Hook, Line & Sinker (HLS) as Creative PR & Communications Experts of 2024. The United Kingdom-based business awards celebrate the innovation and resilience of small businesses and entrepreneurial excellence worldwide. 

DashDigital has announced that it has won the Digital Branding category at the 2024 Loeries Awards — which is now in its 46^th year of celebrating creative excellence. The design studio has notched up a Gold and took home one of the most prestigious awards at the ceremony — a Grand Prix.

Publicis Groupe Middle East and Africa (MEA) has celebrated taking home the Regional Agency Group of the Year award at the Loeries. The agency says that its creative excellence and innovation across the region have cemented its position as a leader in the advertising industry. 

La Culla Safe Haven for Babies has announced that it received a welcome boost of a year's worth of baby toiletries, including OnlyBio shampoo, bubble bath and body wash, generously donated by The Great Africa Hair Company in partnership with The Clicks Helping Hand Trust.

The latest data from the Marketing Research Foundation's Marketing All Product Survey (MAPS™) first quarter figures of 2024 reveals a slight recovery in Television viewership as the lights stay on.

Sustainable marketing is defined as an approach to marketing that considers the environmental and social impact of a company's products or services, taking into account the needs of both the present and future generations, says Thandeka Ngqumeya, Marketing Director for Danone Southern Africa. 

WOO has announced that Moleskine's Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan. She will explore how the proliferation of digital screens is transforming the Out-of-Home (OOH) industry's creative options and impact.

Primedia Malls, a division of Primedia Out of Home, has announced the appointment of Kirsten Mercer as the Chief Revenue Officer for Primedia Malls. Mercer brings extensive expertise to Primedia Malls, boasting over 20 years in the media industry. 

SuperSport has announced the relaunch of its 'Here for Her' initiative, reaffirming its long-standing commitment to women's sport and women in sport. SuperSport says that the initiative first launched in 2023 during a landmark year in women's sport.