Instagram Stories is a feature introduced by the platform a few years ago and is a boon to many businesses, says Cristian Stanciu, founder and CEO of Veedyou Media. Stanciu says that if your business is already using Instagram, this feature allows you to add video to your marketing strategy. 

Every great marketing strategy is made up of several components that steer the brand towards success, says the team at Newsclip Media Monitoring. Once you know what they are, your brand will be well on its way towards increased engagement, loyal customers and achievable ROI. Ready to learn?

Public relations offers a number of strategic communication methods that you can use to build good business relationships with relevant stakeholders and the public. Here, media update’s Nakedi Phala reveals four PR tactics that will help you build mutually beneficial business relationships.

Search engine optimisation (SEO) in public relations is vital if you want the right people to find your client’s press releases in the sea of content online. That’s why media update’s Talisa Jansen van Rensburg has come up with the top five SEO tips for PR pros.

With South Africa's Protection of Personal Information (POPI) Act having officially commenced on Wednesday, 1 July, the clock is now ticking for business leaders and marketers to ensure they remain compliant once the grace period of one year is over, says Elizabeth de Stadler from Novation Consulting and JD Engelbrecht, MD of Everlytic.

The HEINEKEN Africa Foundation has announced that, through its operations in South Africa, it is supporting WaterAid's emergency response to the pandemic with a donation of over €200 000 (R4-million). The donation will go towards a project that will help vulnerable communities protect themselves against the spread of diseases.

Boutique creative agency SOON has announced that, in celebration of Heritage Day, it has designed a set of playful Instagram filters inspired by the rich cultural traditions of the South African people. Celebrated on 24^th September, Heritage Day is an annual celebration to mark South Africa's diverse culture and heritage.

As the world grapples with the coronavirus pandemic, efforts to stop the spread have people feeling more isolated than usual, says Miguel De Gracia, SVP client partner at Acceleration, a Wunderman Thompson Company. De Gracia says that the pandemic has impacted all facets of life and a sense of community is needed now more than ever. 

Savanna Cider has announced the launch of its new campaign by Grey Africa and Liquid, WPP’s bespoke agency solution for Distell. The campaign is built for engagement as consumers and influencers alike will be challenged to complete the modules laid out in the Siyavanna Institute of Influence. 

The Gerety Awards have announced the shortlist for its 2020 edition. Well-known campaigns like 'Moldy Whopper', 'The Punishing Signal' and 'Lacoste’s Crocodile Inside' feature on the shortlist. They are joined by works from the United Kingdom, including 'Britain Get Talking' and 'Don't Die Till That Day' from Thailand.