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Telkom unveils online education support solution for learners

Telkom unveils online education support solution for learners

Publicity

Telkom has announced that it has a complete online education solution available for learners through the Lightbulb Education platform. The solution can be used effectively between school and home. 

 
Online education support solution for learners
Online education solution
Online education platform for learners
Free edutaion platforms for learners 2020
South African education platorms

Brand versus branding: What’s the difference?

Brand versus branding: What’s the difference?

Marketing

The terms ‘brand’ and ‘branding’ are often used interchangeably, but this is a definite marketing faux pas. Understanding the difference between the two is more than just semantics — it’s about understanding the functionality of a core marketing tool.

 
Branding
Brand
What is branding
the difference between brand and branding

Infographic: Hiring digital marketing unicorns might not be the way to go

Infographic: Hiring digital marketing unicorns might not be the way to go

Marketing

Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update's Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn't the best option.

 
Digital marketing unicorns
unicorns in digital marketing
unicorns in the marketing industry

Standard Bank unveils its new brand positioning

Standard Bank unveils its new brand positioning

Marketing

Standard Bank has announced that it has changed its brand positioning and tagline to adopt what epitomises its role in Africa. According to the bank, 'It Can Be' reflects how Standard Bank has evolved and continues to evolve in a way our clients expect. It also represents its positive attitude about Africa and the continent's possibilities.

 
Standard Bank brand repositioning
Standard Bank new tagline
Standard Bank It Can Be 2020
Standard Bank Brand image
Standard Bank marketing 2020

Black Cherrie Management implements virtual reality offering

Black Cherrie Management implements virtual reality offering

Marketing

Black Cherrie Management, a 100% black-owned integrated marketing agency, is aiming to change the way that brands engage and do business. The agency has introduced virtual reality into its fold, offering its clients an 'evolved and unique' brand experience.

 
Black Cherrie Management virtual reality
Black Cherrie Management VR in marketing
VR in the marketing industry
VR in marketing SA
VR in customer experience

Rethinking retail: A new e-commerce era has arrived

Rethinking retail: A new e-commerce era has arrived

Marketing

The retail experience for South African consumers and businesses has certainly changed in the past few months, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. 

 
Rethinking retail 2020
Retail in South Africa 2020
e-commerce and retail 2020

Marketing in the time of the coronavirus

Marketing in the time of the coronavirus

Marketing

The COVID-19 pandemic has been the biggest test and the greatest opportunity for marketers; it has affected how they seek to maintain, expand and enhance awareness of their brands and relationships with their customers, says Mandisa Ntloko-Petersen, chief marketing officer at BCX.

 
Marketing industry during coronavirus
Opportunities for the marketing industry
Opportunities for marketers during COVID-19
Customer relationships tips 2020

How social media has evolved in 2020

How social media has evolved in 2020

Social

The way people share content on social media in the year 2020 has evolved. And although this industry has seen many changes over the years, this is the first time that people around the world are spending a majority of their time at home. Read on to learn more!

 
YouTube policies
Twitter voice feature
Facebook studio editing tool
Instagram IGTV Ads

Data-driven creativity can deliver a seamless customer experience

Data-driven creativity can deliver a seamless customer experience

Marketing

Brand and customer loyalty, once the currency of advertisers and marketers, is on the decline worldwide, says Shaune Jordaan, Hoorah Digital's CEO. Jordaan says that today, consumers have multiple options at their fingertips. And when the choices are overwhelming, brands and businesses need to ensure they stand out from the rest.

 
Data-driven creativity
Seamless customer experience
Brand and customer loyalty
CX tips for businesses
CX tips for marketers
CX in marketing 2020

Introducing Lerato Agency: a Johannesburg-based agency

Introducing Lerato Agency: a Johannesburg-based agency

Publicity

Lerato Agency is a new marketing, PR and brand agency based in Johannesburg. The agency's aim is to craft brands that people love, and to offer their clients a workforce that is 'agile and reflective of Mzansi'.

 
Lerato marketing agency
New marketing agencies in Johannesburg 2020
Lerato marketing and PR agency SA 2020
New South African marketing agencies
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