With an inundation of information from all angles regarding the Protection of Personal Information (POPI) Act, and the commencement date quickly approaching, organisations could be forgiven for feeling more than a little overwhelmed, says Emmanuel Tzingakis, technical lead for Trend Micro sub-Saharan Africa.

South African heritage is rich and diverse, but have you ever considered using it as a public relations strategy? Incorporating SA’s culture and history in PR is a creative and effective way to create a connection between your brand and its target audience. Excited to learn more? Then read on!

Audio content is all the rage right now. Not only does it allow newsrooms to engage with their audience on a different level, but it is also a more inclusive medium. Here, media update’s Taylor Goodman looks at five ways to incorporate more audio into your content.

Digify Africa and Facebook will host the Youth Digital Skills Forum on Friday, 11 June from 10:00 to midday. The forum will bring together industry players who will share insights on the current digital landscape, the role of initiatives in fostering digital inclusion and the career and entrepreneurial opportunities that the digital economy has to offer.

Public relations, as a strategy, has the power to uplift a brand or individual, improving their reputation. But really now, how can PR do all of this? Worry not, readers! We managed to get you exclusive insight right here.

Life insurer FMI, a division of Bidvest Life Ltd, has announced the appointment of Zanele Ntulini as its chief marketing officer. Ntulini is a strategic marketing and advertising executive with 19 years of experience in building brands and developing and implementing marketing strategies. 

Social media is a great tool for brands to connect with their audience —  and what better way to achieve this than by posting positive content? Because digital platforms also have the potential to be a toxic space, it is more important than ever that brands do what they can to uplift their audience.

Chris Botha, group managing director at Park Advertising, has confirmed the appointment of Dashni Vilakazi as the new managing director for The MediaShop Johannesburg. The appointment will effective as of Thursday, 1 July. 

iMARS Communications has announced that it will provide communication support in China for diHouse, one of the largest Russian distributors of digital technology. The agency will represent the company's external communications in the digital segment of the PRC, promote key messages in media materials and provide content on China's national social networks.

Marketers need to share more positive messages with the women in their target market if they want their brand to be a successful one. South African women are very diverse and represent many different cultures. So, what better place to gain insight on this audience than from a proudly South African company that is all for women?