Fake news spreads faster than wildfire — and yet it can be so persuasive that readers won’t realise the deception until it’s too late. The results can cause damage to entire communities within minutes. But take heart! media update’s Talisa Carlson looks at how to deal with fake news like a pro.

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), has partnered with Primedia Outdoor in the launch of a study. The initiative aims to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa. 

Marketing with pet influencers on your brand's side can prove to be extremely beneficial. Why? Simple! Everyone loves to see content surrounding cute animals. And so, pet influencers are no longer limited to dogs and cats but can also have bunnies, frogs and even ferrets aboard.

Brand storytelling and pop-culture are key ingredients in your content strategy. Furthermore, mixing them with your signature blend of industry knowledge creates a unique ‘just right for your audience’ feeling. Ready to find out how? media update’s Maryna Steyn is here with the recipe.

5FM has announced that, in light of its birthday celebration, the radio station has launched a 'Easy Win' campaign. The initiative will see listeners win their share of R100 000.  

Pint Size Media, an independent digital production and marketing agency, has announced that it has been retained by a startup company Clear Path Senior and Speciality Move Managers. The agency will represent them in a PR, marketing and social media management capacity. 

The 2021 Smarties Awards has announced that the Pendoring e tjhunwa ke Hollard Awards will sponsor a new category. The Pendoring / SMARTIES Multilingual Marketing Efficiency Award will celebrate South African multilingual marketing campaigns, which produced using local insight and creativity, that achieve significant impact. 

The Epica Awards has announced that editor and entrepreneur Claire Beale will be the president of its 2021 jury. The online awards ceremony will take place on Thursday, 9 December and the entry period has now been extended until Friday, 22 October. 

Skynamo, a South African sales tech provider, has announced that it has appointed integrated communications agency Hook, Line & Sinker. The appointment will see the brand's accelerated adoption of its field sales app and management platform to both local and global markets. 

The Shoprite Group has announced that it is going to recycle wipes from its 1 328 supermarkets nationwide. The wipes are green to identify them as 100% recyclable polypropylene, and are used to sanitise baskets and trolleys and are sent for recycling after use. The bucket container and all stickers on the bucket are also 100% polypropylene and recyclable.