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FCB Joburg and Tiger Brands All Gold launch 'Crammed Full of Goodness' campaign

FCB Joburg and Tiger Brands All Gold launch 'Crammed Full of Goodness' campaign

Marketing

All Gold Tomato sauce has announced the launch of its 'Crammed Full of Goodness' campaign with FCB Joburg. The ad celebrates innovation and product goodness and aims to highlight unmatched quality with no preservatives, thickeners, or colourants. 

 
FCB Joburg
Tiger Brands All Gold
Crammed Full of Goodness
Tiger brands
tiger brands campaign
tomato sauce campaign
all gold campaign

Incubeta named Sanlam Group's digital media planning and buying partner

Incubeta named Sanlam Group's digital media planning and buying partner

Marketing

Incubeta has been appointed as the digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 

 
Incubeta
Sanlam Group
digital media
digital media planning
digital marketing
marketing growth
digital marketing news
marketing news

2021 <i>Financial Mail AdFocus Awards</i> winners announced

2021 Financial Mail AdFocus Awards winners announced

Marketing

The winners of the 2021 Financial Mail AdFocus Awards were announced on Wednesday, 24 November. The announcements were made during an event in Johannesburg that streamed online. The awards celebrate advertising's 'game-changers'. Joe Public United Johannesburg was awarded as the Overall Agency of the Year and 15 other awards were presented.

 
AdFocus Awards 2021 winners
AdFocus Awards 2021
AdFocus Awards South Africa
Marketing Awards 2021 SA
Marketing awards winners
Financial Mail AdFocus Awards

ARIFF partners with TikTok

ARIFF partners with TikTok

Media

The Africa Rising International Film Festival (ARIFF) has announced that it has become the first on the continent to partner with TikTok, a short-form video giant. The partnership will see ARIFF take African filmmakers, film talent and storytelling to the platform's global audience, which is estimated at one billion users.  

 
ARIFF
TikTok
Africa Rising International Film Festival
short-form video content
short-form video
African filmmakers
film
storytelling
film festival
african film

Domestos launches programme to fight unsafe sanitation in SA schools

Domestos launches programme to fight unsafe sanitation in SA schools

Publicity

Domestos South Africa has announced that it is striving to highlight the impact of poor sanitation in South African schools. The brand put up a display at the Mall of Africa on World Toilet Day. The display was a life-sized toilet in an unsanitary and unsafe condition. This was meant to convey what children are forced to use on a daily basis in schools. 

 
Domestos
World Toilet Day
sanitisation
south african schools
Mall of Africa
unsanitary toilets
World Toilet Day initiatives
Unilever
Unilever domestos
domestos CSI
domestos campaign

Clockwork partners with eDeaf

Clockwork partners with eDeaf

Publicity

Clockwork, a Johannesburg and London-based full-service agency, has been working with eDeaf to annually place deaf learners through empowerment and employment programmes. With five learners per year sponsored by Clockwork, these students have gone on to lead successfully employed lives in the IT, retail and hygiene sectors upon completion of their skills development training. 

 
Clockwork
eDeaf
deaf community
deaf community empowerment
empower deaf students
deaf employement programmes

New CMO Council report looks at what’s trending in customer spending

New CMO Council report looks at what’s trending in customer spending

Marketing

A new Chief Marketing Officer (CMO) Council report has been released, which looks at the buying behaviour of consumers in the United States. The report indicates that behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories. 

 
CMO
CMO Council
CMO report
CMO council report
customer spending
consumer behaviour
consumer trends
consumer behaviour stats
U.S. consumers
spending trends
online buying
e-commerce

Understanding Generation C: The digital natives

Understanding Generation C: The digital natives

Marketing

Have you heard of Generation C, or the Connected Generation? Either way, you have definitely seen them, says Bonnie Currin from Current Consulting. Currin adds that understanding this generation will allow you to develop content that will better engage them and that, as a content marketer, connecting well with these consumers means connecting well with their communities.

 
Generation C
the Connected Generation
Current Consulting
content marketer
marketing to different generations
different generations
generations
generational consumers

PR Worx wins at 2021 <i>Global Business Awards</i>

PR Worx wins at 2021 Global Business Awards

Publicity

PR Worx, a leading 360-degree marketing communications agency that is based in Johannesburg, has announced that it was named the Best Full-Service Public Relations Agency in Africa for 2022. The announcement was made at the Global Business Awards.  

 
PR Worx
marketing communications agency
Full-Service Public Relations
Global Business Awards
Global Business Awards winners
Global Business Awards 2021
public relations

New Media wins <i>Gold</i> at 2021 <i>International Content Marketing Awards</i>

New Media wins Gold at 2021 International Content Marketing Awards

Marketing

New Media, a South African content marketing agency, has announced that it won six awards at the International Content Marketing Awards in London. This included one with its in-house tech solutions agency Swipe iX. New Media won Gold in two categories, Silver in one and Bronze in three.

 
New Media
Swipe iX
content marketing
awards
Content Marketing
Content Marketing Awards
content marketing agency
tech solutions agency
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