Social media is a powerful tool for individuals and businesses alike, says Zubeida Goolam, chief creative officer at Valiant Agency and Wayne Flemming, founder and CEO of Valiant Agency. 

Volkswagen has announced the launch of its latest next-generation Golf GTI ad. The TVC was directed by Sam Coleman from Patriot Films and was conceptualised by the Ogilvy team.

5FM's breakfast show host Dan Corder recently created a parody version of Avril Lavigne's 2002 hit song Complicated, called Get Vaccinated. In a bid to mobilise South Africans to get the jab, Corder created the new verses and called on any talented South African vocalist to create the song on his behalf.

Crisis management is a hot topic in PR at the moment. With the pandemic, the increased digitisation of our society and the rise of conscious consumerism in play, brands have the spotlight on them like never before.

The Digital Corporation in South Africa 2021 research study has been released. The study was conducted by World Wide Worx with the support of Syspro, Dell Technologies, Intel and Cycan. The results revealed a slow-down, despite the expectations that remote working would accelerate digital transformation. 

Brandswell, a member of the Matrix Communications Group (Matrix Group), has been awarded a three-year contract to manage marketing services including media planning and buying for Tourism KwaZulu-Natal (TKZN). Brandswell has more than 15 years of experience in conceptualising and implementing integrated marketing campaigns.

The Shoprite Group has distributed thousands of hampers following the unrest, vandalism and arson in KwaZulu-Natal and Gauteng, which has left many destitute. The group has also donated R1-million to the Shoprite Act For Change Fund for use by vetted organisations involved in relief efforts to help communities rebuild.  

Primedia Broadcasting, home to market-leading audio brands 947, 702, Kfm 94.5, CapeTalk and Eyewitness News, has announced the appointment of Lindile Xoko as chief revenue officer. The appointment will be effective as of Monday, 20 September. 

PR pros play such an essential role in our everyday lives. They do everything from creating uplifting campaigns to ensuring a brand communicates positive messages to its audience. And these tasks can make a world of difference to any passing individual — more than you might think!

Being prepared for a social media crisis is essential as one can strike at any given moment, says the team at amaSocial. The team adds that the digital world never stands still, which means that if disaster hits, and is not handled properly, it will soon be like a wildfire — difficult to contain.