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Understanding POPI and its impact on cybersecurity

Understanding POPI and its impact on cybersecurity

Marketing

With an inundation of information from all angles regarding the Protection of Personal Information (POPI) Act, and the commencement date quickly approaching, organisations could be forgiven for feeling more than a little overwhelmed, says Emmanuel Tzingakis, technical lead for Trend Micro sub-Saharan Africa.

 
POPI
POPI Act
Protection of Personal Information
cyber security
POPI commencement date

Three reasons to include South African heritage in your PR strategy

Three reasons to include South African heritage in your PR strategy

Publicity

South African heritage is rich and diverse, but have you ever considered using it as a public relations strategy? Incorporating SA’s culture and history in PR is a creative and effective way to create a connection between your brand and its target audience. Excited to learn more? Then read on!

 
PR strategy
public relations
heritage as a strategy
African heritage in PR
South African heritage

Five reasons to include audio in the newsroom

Five reasons to include audio in the newsroom

Media

Audio content is all the rage right now. Not only does it allow newsrooms to engage with their audience on a different level, but it is also a more inclusive medium. Here, media update’s Taylor Goodman looks at five ways to incorporate more audio into your content.

 
Audio
audio in newsrooms
audio content
audio content ideas
podcasting

Digify Africa and Facebook to host Youth Digital Skills Forum

Digify Africa and Facebook to host Youth Digital Skills Forum

Social

Digify Africa and Facebook will host the Youth Digital Skills Forum on Friday, 11 June from 10:00 to midday. The forum will bring together industry players who will share insights on the current digital landscape, the role of initiatives in fostering digital inclusion and the career and entrepreneurial opportunities that the digital economy has to offer.

 
Digify Africa
Facebook
Youth Digital Skills Forum
digital skills
digital landscape
digital jobs
youth in digital
youth empowerment
entrepreneurial opportunities
digital economy

How to take your PR to the next level:  A Q&A with Jacki McEwen-Powell

How to take your PR to the next level: A Q&A with Jacki McEwen-Powell

Publicity

Public relations, as a strategy, has the power to uplift a brand or individual, improving their reputation. But really now, how can PR do all of this? Worry not, readers! We managed to get you exclusive insight right here.

 
PR management
PR relationships
PR crisis
reputation management
PR gone digital
rebranding
image rebranding
digital PR
PR tips

FMI appoints Zanele Ntulini

FMI appoints Zanele Ntulini

Marketing

Life insurer FMI, a division of Bidvest Life Ltd, has announced the appointment of Zanele Ntulini as its chief marketing officer. Ntulini is a strategic marketing and advertising executive with 19 years of experience in building brands and developing and implementing marketing strategies. 

 
FMI
Zanele Ntulini
Bidvest Life Ltd
chief marketing officer
marketing
marketing strategies

The importance of uplifting visual content on social media

The importance of uplifting visual content on social media

Social

Social media is a great tool for brands to connect with their audience —  and what better way to achieve this than by posting positive content? Because digital platforms also have the potential to be a toxic space, it is more important than ever that brands do what they can to uplift their audience.

 
Social media
social media content ideas
inspirational content on social media
be positive
best social media content
uplifting posts

The MediaShop appoints Dashni Vilakazi

The MediaShop appoints Dashni Vilakazi

Marketing

Chris Botha, group managing director at Park Advertising, has confirmed the appointment of Dashni Vilakazi as the new managing director for The MediaShop Johannesburg. The appointment will effective as of Thursday, 1 July. 

 
The MediaShop
Dashni Vilakazi
Park Advertising
managing director
retail marketing

iMARS to provide communication support for diHouse in China

iMARS to provide communication support for diHouse in China

Publicity

iMARS Communications has announced that it will provide communication support in China for diHouse, one of the largest Russian distributors of digital technology. The agency will represent the company's external communications in the digital segment of the PRC, promote key messages in media materials and provide content on China's national social networks.

 
iMARS
diHouse
communications services
pr services
pr offerings
iMARS Communications
communication support
digital technology
external communications
media communications

Why more marketers should share positive messages to women

Why more marketers should share positive messages to women

Marketing

Marketers need to share more positive messages with the women in their target market if they want their brand to be a successful one. South African women are very diverse and represent many different cultures. So, what better place to gain insight on this audience than from a proudly South African company that is all for women?

 
Marketers
Marketing
Positivity and marketing
Marketing to South African Women
South African marketing
Positive marketing messages
How to market to women
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