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MultiChoice adds ESPN 1 for DStv Access subscribers

MultiChoice adds ESPN 1 for DStv Access subscribers

Media

MultiChoice has announced that ESPN 1, one of the two channels on DStv from America's leading sports entertainment brand, will now be available to DStv Access subscribers. From Friday, 1 December, it will be included in DStv's Access platform, bringing its blend of entertainment and all the sporting action to a brand-new audience.

 
MultiChoice adds ESPN 1 for DStv Access subscribers
MultiChoice
ESPN
ESPN 1
DStv Access
DStv Access subscribers
Sports
Sports entertainment
DStv's Access platform
Sporting
Sporting audience

Strongbow launches 'Sisonke' campaign with Signal Hill Productions

Strongbow launches 'Sisonke' campaign with Signal Hill Productions

Marketing

Strongbow has announced the launch of 'Sisonke', a movement-like campaign aiming to highlight and celebrate moments when like-minded spirits are brought together — Strongbow in hand.

 
Strongbow launches 'Sisonke' campaign with Signal Hill Productions
Strongbow
Signal Hill Productions
Sisonke
Sisonke campaign
Devil's Peak
Miller Genuine Draft
Striped Horse
Strongbow coder
Marketing
Marketing movement
Marketing initiative
Marketing campaign
Digital campaigns
Digital marketing campaigns
DOOH
OOH
AI-generated characters
Influencer partnerships

The SPAR Group invests in facilities for practical fight against GBV

The SPAR Group invests in facilities for practical fight against GBV

Publicity

The SPAR Group has announced that it is currently investing just over R7-million annually in supporting victims of GBV through partnerships with LifeLine and the National Prosecuting Authority (NPA) of South Africa. Additionally, R1.5-million per year is put towards anti-GBV education and awareness drives in schools in collaboration with TruLife.

 
The SPAR Group invests in facilities for practical fight against GBV
Spar
SPAR
SPAR Group
GBV
Gender-based violence
Fight against GBV
SPAR Gender-Based Violence initiative
NPA
National Prosecuting Authority of South Africa
LifeLine
GBV in South African
Fight against GVB in SA
Anti-GBV education
Anti-GBV education in SA
TruLife

SAP, UNICEF and GenU activate SAP Educate to employ youth skills initiative in SA

SAP, UNICEF and GenU activate SAP Educate to employ youth skills initiative in SA

Publicity

SAP has reaffirmed its commitment to youth skills by profiling its SAP Educate to Employ initiative and its public-private partnership with UNICEF and the government. This commitment was addressed at an event held in Johannesburg.

 
SAP UNICEF and GenU activate SAP Educate to employ youth skills initiative in SA
SAP
UNICEF
GenU
SAP Educate
Youth
Youth skills
Youth skills initiative
Skills in SA
Upskilling youth
Upskilling youth in SA
Employ youth
Youth employment
Youth employment SA
Youth education
Youth education in South Africa

Airport Ads: brands maximised DOOH as Springboks landed at OR Tambo

Airport Ads: brands maximised DOOH as Springboks landed at OR Tambo

Marketing

Provantage Media Group, Airport Ads® says when the Springboks returned to South Africa following a record-breaking victory at the 2023 Rugby World Cup, brands took advantage of the moment by ensuring their visibility on the Airport Ads® Atrium Screens at OR Tambo International Airport.

 
Airport Ads: brands maximised DOOH as Springboks landed at OR Tambo
Airport Ads
Provantage Airport Ads
Airport Ads Atrium Screens
Airports Ads at OT Tambo
OR Tambo International Airport
Ads at Or Tambo airport
Digital ads
Digital advertising
Digital Out of Home
DOOH
Digital advertising screens
Digital advertising screens at OR Tambo
Airport Ads digital advertising screens
DOOH at OR Tambo
Brands maximised DOOH at OT Tambo
Maximising DOOH
Maximising digital ads

The dos and don’ts of content marketing

The dos and don’ts of content marketing

Marketing

You've no doubt heard the saying that content is king. This is because quality content can have a huge impact on your marketing strategy. It's an excellent way to gain engagement from your target audience. However, there are a few things that can either make your content stand out from the crowd or fade into the abyss.

 
Content marketing
The dos and don’ts of content marketing
Understanding your audience in content marketing
Effective content strategy implementation
Personalising content for engagement
Quality content creation tips
Competitor research in content marketing
Avoiding clickbait in content creation
Genuine SEO keywords in content
Platform-specific content creation
User-generated content (UGC) benefits
UGC
User-generated content
Authenticity in content marketing
Tailoring content to platform requirements
Building credibility through content
Trustworthy content marketing practices

Unleashing brand potential through storytelling

Unleashing brand potential through storytelling

Marketing

Unleash your brand's inner rockstar through storytelling, says the team at Eclipse Communications. The team adds that we all love a good story: Think about it — what is more magnetic than a killer story that not only tugs at your heartstrings but also plants your brand firmly in the memory lane of your audience?

 
Unleashing brand potential through storytelling
Eclipse Communications
Story
Stories
Storytelling
A good story
How brands can tell a good story
Brand story
Brand storytelling
Brand audience
Tips for brands
Brand loyalty
Brand journey
Brand personality
Brand potential

Göteborg Energi launches 'Do Less for the Climate' campaign with Welcom

Göteborg Energi launches 'Do Less for the Climate' campaign with Welcom

Publicity

Swedish energy company Göteborg Energi has announced the launch of its 'Do Less for the Climate' campaign with communications agency Welcom. The campaign is currently running in Sweden in print media, outdoor, digital and on social media.

 
Göteborg Energi launches 'Do Less for the Climate' campaign with Welcom
Göteborg Energi
Do Less for the Climate
Do Less for the Climate campaign
Climate
Climate campaign
Welcom
Energy Company
Swedish energy company

The Holy Grail of marketing: an integrated view of offline and online conversions

The Holy Grail of marketing: an integrated view of offline and online conversions

Marketing

Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the right prospect in the most opportune moment, says Grant Lapping, digital executive at new-age solutions and systems integrator at +OneX.

 
The Holy Grail of marketing: An integrated view of offline and online conversions
The Holy Grail of marketing
Offline and online conversions
Online and offline channels
Marketing
Intent-based marketing
Marketing conversions
+OneX
New age solutions
Marketing solutions
Grant Lapping
Unravelling the attribution path in digital marketing
Moving towards an integrated online and offline marketing ecosystem

Olga Lee and Publicis Ímpetu presents 'The Time Machine' campaign for Tienda Inglesa

Olga Lee and Publicis Ímpetu presents 'The Time Machine' campaign for Tienda Inglesa

Marketing

In celebration of its 154th anniversary, Tienda Inglesa has presented its new campaign, 'The Time Machine', a short film produced by Olga Lee and directed by Oliver Garland. Publicis Ímpetu has developed the campaign.

 
Olga Lee and Publicis Ímpetu presents 'The Time Machine' campaign for Tienda Inglesa
Olga Lee and Publicis Ímpetu presents The Time Machine campaign
Olga Lee and Publicis Ímpetu presents The Time Machine
Olga Lee Publicis and Ímpetu presents new campaign
Olga lee and Publicis Ímpetu presents new campaign for Tienda Inglesa
The Time Machine campaign
Tienda Inglesa the Time machine campaign
Tienda Inglesa The time machine
Tienda Inglesa new campaign
Olga Lee
Publicis Ímpetu
Tienda Inglesa
Oliver Garland
Festive season campaign
holiday season campaigns
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