Africa is a growth market for the future of experiential commerce. The continent's cultural vibrancy, youthful demographics and rapid digital adoption make it a unique environment where brands can create immersive, purpose-driven experiences that move seamlessly from the physical to the digital, says Bonita Chirstie, Business Unit Director at Publicis Commerce.

In the past, advertisers who were keen on leveraging the scale of Digilites forecourt network only had access to data showing probable audience size, with little certainty around the true reach of their campaigns.

Running a business has never been just about numbers, stock or sales. For many South Africans, the biggest barrier to success isn't lack of opportunity, but the unresolved trauma of poverty, abuse and loss.

The AAA School of Advertising, in collaboration with TBWA and the Advertising Association of Ghana (AAG), has completed an inaugural online training programme focused on artificial intelligence (AI) in advertising.

The Broadcast Research Council of South Africa (BRC) has announced that following its Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process which concluded in June, the new RAMS contract has been awarded to GfK Media Measurement.

Public Relations is a dynamic and high-pressure field, and success often depends less on the size of your media list and more on the quality of the relationships you build, says Zamokuhle Ntsele, PR Account Manager and Senior Media Manager.

Brand and communication agency Penquin, has announced the appointment of Thando Mxosa as its new Strategy Director.

Taylor Swift's newest album, The Life of a Showgirl, drew sharp criticism after its release, but her response offers key lessons in reputation control. Venelize de Lange from media update looks at how Swift is navigating the backlash with narrative management, transparency and timing.

Attracting the best employees for mid-and senior leadership positions has remained a high stakes game in the South African talent market, particularly in in-demand sectors. And a major factor that influenced the ability of companies to land exceptional talent is their reputation.

The Greenovate Awards have announced its return in 2025 with new categories and an important milestone to celebrate — ten years of inspiring young people to design practical sustainability solutions for South Africa's built environment.