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ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part Two
Venelize de Lange from media update speaks to Pieter Geyser about creator marketing strategy in South Africa, from procurements growing influence to attention-based pricing and sustainable creator revenue models.
The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo
Billboard Africa's Editor-in-Chief, Nkosiyati Khumalo, chats with Venelize de Lange from media update about editorial strategy, audience engagement and fostering talent in African media.
What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes
Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.
Human Rights Day as a Lesson in Inclusive Marketing
As Human Rights Day approaches, Venelize de Lange from media update explores how inclusive marketing reflects the values of equality and dignity, and why brands that prioritise representation and accessibility are better positioned to build trust and long-term relevance.
How South African Tourism Is Driving Domestic Travel: A Q&A With Mashoto Mokgethi
Domestic tourism remains key to South Africa's travel economy. Venelize de Lange from media update spoke to Mashoto Mokgethi about travel campaigns, affordability initiatives for South African citizens and how travel trends are measured.
Putting Confidence in a Bottle: A Q&A With Anisa Ramdass
As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
Walmart's SA Expansion Shows Why Retail PR Must Move Beyond Promotions
As Walmart deepens its footprint in South Africa's retail sector, Venelize de Lange from media update considers what this global expansion signals for local PR strategies and earned media storytelling.
Hiring Beyond Borders: The Debate Over Foreign Academics at South African Universities
Parliament's warning to universities over foreign academic hiring has reignited debate in the higher education sector. Venelize de Lange from media update explores how the issue is shaping public narratives.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
What Your Media Metrics Might Be Missing
Are your metrics telling the full story? Venelize de Lange from media update explores why moving beyond vanity metrics is key to understanding true audience engagement and refining content strategy.
On 31 March 2010, lions Lubumbashi, Kalemi and Kolwezi arrived at LIONSROCK Big Cat Sanctuary after being rescued by FOUR PAWS from inadequate captive conditions in the Democratic Republic of Congo. Their journey marked the beginning of a new chapter, one defined by safety, specialised care and the dignity they had long been denied.
Following the massive success of its 40th anniversary celebrations at sea, OFM, has announced the multi-year extension of its partnership with MSC Cruises and South African music icon Kurt Darren.
After ten weeks of intensive learning, growth and collaboration, Digify GP has announced that young people from De Aar will gather to celebrate a major milestone as they graduate from the Digify GP's digital marketing skills programme.
The Spur Corporation Board of Directors has announced the appointment of Vuyokazi "Vuyo" Henda as an Executive Director of the company, effective 2 March.
Baby Soft, a toilet tissue brand, has partnered with Save Our Schools (SOS), a non-profit organisation, to implement a new initiative, dedicated to restoring dignity, improving hygiene and sustaining safe sanitation in schools across South Africa.
For years, marketing leaders have had to make big budget decisions using backward-looking, static models. Now, in a fragmented media environment, and with growing pressure to prove financial impact, those tools no longer pass.
The Public Relations Institute of Southern Africa (PRISA) has formally endorsed the Mark Awards, reinforcing a shared commitment to professional excellence, strategic leadership and the continued development of South Africa's marketing and communications industry.
South Africa's latest Quarterly Labour Force Survey from Statistics South Africa shows an improvement in employment, with unemployment easing to 31.4%. However, the figures also reflect continued strain on the labour market and the limited capacity of formal jobs to absorb those seeking sustainable income, says Shabeer Jhetam, CEO of The Glass Recycling Company.
Every industry has reached a point where its language stops describing what actually happens. Public Relations is one of those industries.
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