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SingularityU Summit 2024 Announces Final Speaker Line-Up

SingularityU Summit 2024 Announces Final Speaker Line-Up

Marketing

Singularity South Africa has announced the final plans for the upcoming SingularityU South Africa Summit in collaboration with Old Mutual. The summit will take place on Monday, 21 and Tuesday, 22 October at the Sandton Convention Centre in Johannesburg. 

 
Singularity Speaker Line-up
Singularity
SingularityU
Old Mutual
Leadership Summit
Technology
Health
Africarare metaverse
web3

Consumers Know What They Want but Businesses Don't

Consumers Know What They Want but Businesses Don't

Marketing

Rogerwilco's annual study confirms that businesses don’t 'get' what matters to their customers, says co-author and Rogerwilco's CEO Charlie Stewart, Customer Experience Professional from Julia Ahlfeldt Consulting Julia Ahlfeldt and Founding Director of research tool ovatoyou Amanda Reekie. 

 
Consumers Know What They Want but Businesses Don’t
South African Consumers
Rogerwilco
Rogerwilco Study
Rogerwilco Annual Report
Charlie Stewart
Julia Ahlfeldt
Amanda Reekie

SodaStream Launches New Brand Campaign

SodaStream Launches New Brand Campaign

Marketing

Sparkling water brand SodaStream has announced the launch of its new 360° global campaign titled 'Push it real good!' in South Africa. Inspired by the 1986 hit Push It by the United States hip-hop group Salt-N-Pepa, the campaign offers a new take on the brand and its products, reflecting its 'Push for Better' ethos in a new way. 

 
SodaStream Launches New Brand Campaign
SodaStream
Brand Campaign
SodaStream Brand Campaign

Levergy Obtains 18 Wins Across <i>New Generation</i> and <i>PRISMs</i>

Levergy Obtains 18 Wins Across New Generation and PRISMs

Marketing

Levergy has announced that the 2024 New Generation Social & Digital Media Awards saw the agency achieve the most wins of any entrant with a total of 12 accolades. This came after six wins at the 2024 PRISM Awards, placing it in the top five agencies at the awards. 

 
Levergy Obtains 18 Wins Across New Generation and PRISMs
Levergy
New Generation Awards
PRISM Awards

Trade Intelligence Hosts Annual Conference

Trade Intelligence Hosts Annual Conference

Marketing

Trade Intelligence (Ti) has marked its 20th anniversary by hosting the annual Ti Retail Conference on Thursday, 12 September. With the line-up of speakers and panellists, the conference demonstrated Ti's role in bringing the industry together, offering practical insights and creating a space for collaboration and knowledge exchange.

 
Trade Intelligence
Retail Industry Conference
Trade Intelligence Conference
Retail Trends
Informal Trade Sector
Ti Retail
Retail Innovation

Personal Branding Tips from Moo Deng

Personal Branding Tips from Moo Deng

Marketing

Establishing a personal brand is difficult, but if a baby pigmy hippo can do it, so can you. Who would have thought that personal brands could learn from a weeks-old hippo tucked away in a zoo in Thailand? Not us! But here we are. Read on to get some personal branding tips from the latest Internet sensation.

 
Marketing
Marketing tips
Personal branding
How to create a personal brand
What is a personal brand
Moo Deng
Khao Kheow Open Zoo
Thailand
Pygmy hippo
Baby pigmy hippo
Who is Moo Deng
Moo Deng fan club

Dialogue Wins at 2024 <i>New Generation Awards</i>

Dialogue Wins at 2024 New Generation Awards

Marketing

Dialogue has announced that it celebrated a triumphant night at the 2024 New Generation Social & Digital Media Awards, taking home nine awards. These included four of the prestigious new Black Onyx trophies for its '#BokFriday' campaign with SA Rugby. 

 
Dialogue Wins at 2024 New Generation Awards
Dialogue
New Generation Awards
2024 New Generation Awards
New Generation Awards 2024 Winners

Publicis Groupe Africa Celebrates Success at 2024 <i>New Gen Awards</i>

Publicis Groupe Africa Celebrates Success at 2024 New Gen Awards

Marketing

Publicis Groupe Africa has announced its success at the 2024 New Generation Social & Digital Media Awards, securing 10 awards across its agencies, reflecting the unwavering creativity, innovation and excellence of its teams delivering impactful and pioneering campaigns across a range of categories.

 
Publicis Groupe Africa Celebrates Success at 2024 New Gen Awards
Publicis Groupe
Publicis Groupe Africa
New Gen Awards
2024 New Gen Awards
2024 New Gen Awards Winners

How to Market Your Services as a Freelancer in South Africa

How to Market Your Services as a Freelancer in South Africa

Marketing

A great struggle that South African freelancers face is promoting their businesses and expanding their client base. Every "how-to" online applies to overseas markets, causing a lengthy trial-and-error process that wastes precious time and resources. This article should help you find your footing!

 
Freelancing tips for South Africans
Freelancing in South Africa
How to become a freelancer in South Africa
How to market your freelance business in South Africa
Freelance marketing tips
South African freelance community
Digital nomad

WARC Releases 2024 <i>The Future of Strategy Report</i>

WARC Releases 2024 The Future of Strategy Report

Marketing

WARC has released The Future of Strategy 2024, a worldwide survey-led report with insights from more than 1 000 marketing strategists. Key findings include that strategists worldwide are looking for opportunities to demonstrate their value as budget cuts and the evolution of AI disrupt the discipline.

 
WARC
Future of Strategy
Marketing Strategists
Agency Strategists
WARC Research
Agency Strategist Opportunities
Agency Strategists Challenges
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