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<i>The Good Life Show</i> Announces Media Partners

The Good Life Show Announces Media Partners

Media

The Good Life Show has announced its partnership with a group of media titles that share a passion for health, wellness and lifestyle innovation. With an audience that reaches more than 5 million people, these media houses will play a vital role in amplifying the show's message to audiences who are deeply invested in living their best lives.

SEACOM Appoints Mandisa Ntloko-Petersen as Group Chief Marketing Officer

SEACOM Appoints Mandisa Ntloko-Petersen as Group Chief Marketing Officer

Marketing

SEACOM has announced the appointment of Mandisa Ntloko-Petersen as the new Group Chief Marketing Officer (CMO), effective Tuesday, 1 April.

SPAR Launches 'MyJoziMySPAR' Campaign

SPAR Launches 'MyJoziMySPAR' Campaign

Marketing

SPAR has launched the 'MyJoziMySPAR' campaign, which is a tribute to the spirit of SPAR stores that tirelessly serve their communities, keeping shoppers happy while remaining an integral part of the city. At the heart of the campaign is a video poem that captures the essence of SPAR retailers across Johannesburg.

The Future of Tech Marketing: A Q&A With DUO CEO Judith Middleton

The Future of Tech Marketing: A Q&A With DUO CEO Judith Middleton

Marketing

Tech brands are currently facing new challenges in content and digital marketing. That is why Saads Abrahams from media update spoke to Judith Middleton, the CEO at DUO, for her valuable insights on how to navigate them.

Octagon Appoints Struan Campbell

Octagon Appoints Struan Campbell

Marketing

Octagon Africa Group has appointed industry leader Struan Campbell to Managing Director, Futures Sport & Entertainment Africa. In the role, Campbell will spearhead the launch of Futures in Africa and lead the strategic and creative vision for the agency's work across the region.

Clover Mama Afrika Launches New Logo

Clover Mama Afrika Launches New Logo

Publicity

Clover Mama Afrika has announced the launch of its new logo, which represents the Mama Afrikas forming part of the project. The project turns 24 later this year and provides a beacon for what the project is passionate about — upskilling and empowering women. 

Ida-Marié van der Merwe Appointed to PRCA Africa NextGen Board

Ida-Marié van der Merwe Appointed to PRCA Africa NextGen Board

Publicity

Red Ribbon Communications has announced that Ida-Marié van der Merwe has been appointed to the Public Relations and Communications Association (PRCA) Africa NextGen committee.

Here's a Marketing Secret: Outcomes Are In

Here's a Marketing Secret: Outcomes Are In

Marketing

Today's marketers — particularly for SMEs — are finding that long-term gains are lost in the pursuit of undefined "vanity metrics" that aren't moving the needle in ways that align with real returns on investment, says Julie Rosenbaum, Founder of Jubez Digital, a South-African-based digital marketing boutique offering. 

Absa Announces Leadership Appointments in Group Marketing and Corporate Affairs

Absa Announces Leadership Appointments in Group Marketing and Corporate Affairs

Marketing

The Absa Group Marketing and Corporate Affairs office has announced senior leader appointments as it continues to create a high-performing brand, marketing and communications team. 

Strategy in Advertising Is Like a Nerve: Invisible but Essential

Strategy in Advertising Is Like a Nerve: Invisible but Essential

Marketing

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly, says Tumi Rabanye, Managing Partner of Strategy at Leagas Delaney South Africa.

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