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Zero to Revenue in Record Time: A Blueprint for Monetising Your Data

Zero to Revenue in Record Time: A Blueprint for Monetising Your Data

Marketing

If you're a retailer, marketplace, or e-commerce platform, you could be sitting on an untapped revenue stream — your first-party data. Brands are willing to pay for access to your audience, and with the right approach, you can turn that data into a powerful, scalable revenue channel, says Gil Sperling, Co-Founder and Co-CEO of Flow. 

Why Most CX Research Falls Short — And How to Fix It

Why Most CX Research Falls Short — And How to Fix It

Marketing

Post-purchase customer calls or automated surveys have become standard for high-value purchases such as cars, designer apparel, real estate, insurance, or healthcare insurance, but here's the real question: What is a company supposed to do with "fine"? Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab, explores CX research.

Orms Announces <i>GoLive!</i> 2025

Orms Announces GoLive! 2025

Marketing

Orms has announced the 2025 GoLive! event, which takes place on Friday, 14 and Saturday, 15 March at 56 Roeland Street, Cape Town. The digital storytelling event will allow content creators to experience hands-on demonstrations, exclusive gear deals, activations and more. 

<i>OFM</i> and Select Musiek Partner for Truck Talent Competition

OFM and Select Musiek Partner for Truck Talent Competition

Media

OFM and Select Musiek (a division of Sony Music Entertainment Africa) have announced a partnership for the OFM Truck Talent Competition, a platform designed to uncover and elevate the next big singing sensation in Central South Africa. 

Vienna Launches 'Waltz into Space' Campaign

Vienna Launches 'Waltz into Space' Campaign

Marketing

To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board, in collaboration with Jung von Matt DONAU, has launched a campaign titled 'Waltz into Space'. The campaign will send Strauss's The Blue Danube into deep space.

Re.Bag.Re.Use Highlights Global Recycling Day

Re.Bag.Re.Use Highlights Global Recycling Day

Publicity

Re.Bag.Re.Use has highlighted the value of recycling and upcycling in honour of Global Recycling Day on Tuesday 18 March. Re.Bag.Re.Use says waste holds significant value, and by embracing recycling and upcycling, people can unlock value and create an entire secondary resource value chain — one that drives sustainability, economic opportunities and environmental impact. 

Glenfiddich Releases Newest Film in 'The Challengers Club' Campaign

Glenfiddich Releases Newest Film in 'The Challengers Club' Campaign

Marketing

Glenfiddich has released the latest film in its 'The Challengers Club' campaign series. The newest instalment, shot in Matatiele, Eastern Cape, explores the relationship between water, whisky craftsmanship and communities. 

Simply Black Côte d'Ivoire Wins <i>Bronze</i> at the 2025 <i>Pikasso d'Or Awards</i>

Simply Black Côte d'Ivoire Wins Bronze at the 2025 Pikasso d'Or Awards

Marketing

Simply Black Côte d'Ivoire has been awarded Bronze in the Digital Campaign category at the 2025 Pikasso d'Or Awards for its work on French multinational Bel's 'Back to School' campaign. The award recognises the team's ability to develop and execute effective digital marketing strategies that drive engagement and deliver measurable results.

IMM Institute Announces 2025 <i>Excellence Awards</i> Winners

IMM Institute Announces 2025 Excellence Awards Winners

Marketing

IMM Institute has announced the top South African supply chain and marketing specialists who walked away with awards at this year's IMM Excellence Awards held during the IMM Institute Gala Dinner on Friday, 7 March. The award winners were selected from 57 entries spanning students, entrepreneurs, teams and emerging talent.

IAB SA Announces <i>Bookmarks</i> 2025 Jury

IAB SA Announces Bookmarks 2025 Jury

Marketing

The Interactive Advertising Bureau South Africa (IAB SA) has announced nine jury chairs and a full panel of judges, alongside Elizabeth Mokwena as the Jury President for the 17th annual Bookmark Awards, set to take place in August 2025.

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