Instagram TV (IGTV) has offered users a different way to reach people and communicate on social media. Now it’s time for brands to capitalise on this video platform for their marketing strategy! media update’s Emma Beavon shows you how IGTV can be used for your business.

Twitter is a platform where businesses and brands promote, advertise, market and even sell their products and services. And when it comes to enhancing your brand’s image, this platform has all the features — both free and paid.

Audio fits in everywhere in this visually saturated world of marketing, even in places where video and pictures can't reach, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. Flemming says that with this in mind, it is vital to have an audio marketing strategy.

New reality show The Taste Master has appointed The Platinum Club to handle its public relations. The Taste Master premieres on Saturday, 12 November at 19:30 on SABC 3.

An area of brand safety that raises alarm bells within the C-suite of large corporate organisations is the report of marketing dollars being spent on fraudulent advertising, says Federico de Nardis, GroupM Africa CEO. Nardis discusses the concerns this raises relating to wasted capital, moral and ethical issues and illegal practices.

DISCOP JOBURG has revamped its programme and intends to see a scope beyond content buying and selling. The event has included a sidebar programme of panel discussions and masterclasses, and will put a strong emphasis on African television projects in development, partnerships with South Africa and the animation sector.

Presenter Search on 3: Expresso Edition has narrowed its search to five presenters. The SABC 3 reality TV show is two weeks from knowing who will be the new presenters for the channel's morning show.

In September, KLM Royal Dutch Airlines and 14 456 scholars broke the record for the most number of paper planes flown at a single time. The brand has used the paper planes as compost for a new 'Forest of the Future' initiative at the Mother of Peace orphanage situated in Northriding, Johannesburg.

Deciding between traditional and print PR for your campaign can be a struggle. While the mission of both types of PR are the same (to build brand awareness), the method of doing this is very different. media update’s Emma Beavon explains the difference between the two and what is best for business.

The importance of public relations is often overlooked by brands because they don’t know the vital role that PR pros play in their success. media update’s Talisa Jansen van Rensburg explains why more brands need to value and invest in PR.